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Idec's position on the new text of the “Artificial Intelligence Bill” released today

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Idec's position on the new text of the “Artificial Intelligence Bill” released today

The Consumer Defense Institute (Idec) expresses deep concern over the setbacks incorporated into the new text of Bill 2,338/2023, released today (3), which aims to regulate the use of artificial intelligence in Brazil. Each new version of the text weakens the mechanisms for protecting citizens and broadens alignment with the interests of large technology companies, to the detriment of the population's rights and national sovereignty.

Increased risks with new wording

The current proposal drastically reduces safeguards to mitigate the negative impacts of artificial intelligence systems. Among the main warning points, we highlight:

Facilitating scams on social networks

Excluding large-scale content distribution systems from high-risk classification encourages the proliferation of scams, frauds, and misinformation. This represents a setback in consumer protection and the integrity of the digital environment.

Weakening the fight against child sexual exploitation

The new version of the text presents gaps that hinder the accountability of AI systems used to produce and disseminate content related to child sexual exploitation. The change may hinder the accountability of companies or developers who indirectly contribute to the creation or dissemination of this content if the bill is approved.

Risk assessment as mere “good practice”

The text maintains the replacement of the mandatory preliminary risk assessment with a mere recommendation of good practices, which undermines the capacity for supervision and damage control before it occurs.

Lack of credit score regulation

The continued omission of credit scoring as a high-risk activity ignores the negative impacts that automated systems can have on the financial lives of consumers, especially the most vulnerable and over-indebted.

Support from Big Techs and the lack of commitment from the Legislature

It is evident that with each new version of the project, more rights are taken away and the support from major technology companies for the text increases. This reflects the strength of these corporations' lobbying, which has managed to shape the bill to favor their commercial interests.

Meanwhile, the Federal Senate demonstrates a concerning complacency with the industrial sector while ignoring the appeals of society that seeks to protect those in greatest need. This stance compromises national sovereignty and hands over the future regulation of artificial intelligence in Brazil to the private sector.

What's at stake?

Bill 2,338/2023, as it stands, fails to establish a robust and balanced regulatory framework that protects citizens' rights and promotes responsible technological development. The regulation of artificial intelligence should prioritize safety, privacy, and the dignity of the population, and not serve as a blank check for unrestricted profit by big tech companies.

Idec appeals to parliamentarians to urgently review the draft bill, prioritizing the public interest over external pressures. Without this, Brazil risks being turned into a laboratory for unregulated technological experiments, with devastating impacts on fundamental rights and the country's sovereignty.

Mercado Livre and ABRABE join forces against the illegal beverage trade in Brazil

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Mercado Livre and ABRABE join forces against the illegal beverage trade in Brazil

Mercado Livre and the Brazilian Beverage Association (ABRABE) announce the signing of a collaboration agreement focused on defending the intellectual property rights of holders linked to the beverage manufacturing and importing sector in Brazil, in order to continue guaranteeing a safe environment and reliable platform for all its users.

With this collaboration, Mercado Livre aims to provide the beverage industry as a whole with effective tools to report products that violate intellectual property rights within the platform. Furthermore, the agreement establishes an unprecedented partnership to proactively combat the networks behind these criminal practices, through the incorporation of the association as a partner of the Mercado Livre Anti-Counterfeiting Alliance (MACA).

MACA is a strategic response implemented by the marketplace at a regional level since 2021 and is based on collaboration with global brands and public sector authorities to address the challenges posed by the digital trade of counterfeit products, with the purpose of protecting users from those who misuse the platform.

“Through this alliance, we aim to raise awareness and convey a clear message of zero tolerance for counterfeiters. The only way to address this challenge is through close collaboration between different sectors and authorities. Only by working together can we ensure the success of this initiative and continue to offer a safe experience to both our users and rights owners,” explains Paula Fernandez Pfizenmaier, Intellectual Property Director at Mercado Libre.

The initiative, which was recognized by the National Council to Combat Piracy, an agency of the Ministry of Justice and Public Security, has already presented 27 criminal complaints against offending users in Brazil and in several countries in the region, such as Argentina, Chile, Colombia and Mexico, and has contributed to the seizure of more than 22 tons of counterfeit products.

“One of ABRABE’s strategic pillars is the fight against the illegal alcoholic beverage market. Mainly because we are talking about consumer safety, preserving lives, combating organized crime and ensuring a fair and ethical market. Illegal products, such as smuggled and counterfeit beverages, pose serious risks to public health and finance various criminal activities that impact society as a whole. This Alliance is a step forward in promoting an ideal consumer environment for Brazilian society,” highlights ABRABE’s Executive President, Cristiane Foja.

The beverage sector is one of the most affected by the illegal market in Brazil. For decades, ABRABE has been fighting against the illegal market, and this work was recognized with the National Award for Combating Piracy, awarded in 2021 by the Ministry of Justice and Public Security.“We are proud of the progress we have made in combating and paying attention to this issue over the years. Being part of the Anti-Counterfeiting Alliance is a clear demonstration of the impact of our actions, consolidating our commitment to repressing counterfeiting and piracy,” Foja emphasizes.

The agreement reflects Mercado Livre and ABRABE's commitment to protecting intellectual property and promoting an ethical and competitive business environment in the Brazilian market.

“We celebrate the incorporation of ABRABE into our initiative. Joining forces is essential to eradicate the illegal trade of counterfeit products,” said Adriana Cardinali Straube, Legal Director of Mercado Livre Brasil, who was present during the signing of the agreement.

Any information regarding the Anti-Counterfeiting Alliance can be found at the following website:link.

Sportstyle category grows 31% on Netshoes' Black Friday

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Sportstyle category grows 31% on Netshoes' Black Friday

Netshoes' Black November was a great success. One of the biggest highlights was the sportstyle category – products with a sporty "new casual" style – which experienced a 31% growth during Black Friday. Within the category, the highlight goes to the adidas Breaknet sneakers, which doubled their sales compared to 2023. The sneaker was developed by Netshoes' product team in partnership with the brand, and was sold starting at 189 reais during the event. Another highly sought-after item for casual wear was backpacks, which also experienced a significant increase in sales: 416%.

The growth of the sportstyle category aligns with the brand's expanded positioning to cater not only to practitioners of all sports disciplines but also to those who want to use sports as a style and comfort element. Another category that experienced growth was football shoes, with a 54% increase, which also shows progress in the "Football" division, which grew by 25%.

The e-commerce platform invested in strategies with discount coupons released throughout November, to be used on top of Black November offers. A highlight was the "True Coupon Mission" action carried out on Thursday, the 28th, where the company gave away coupons of 500 and 1000 reais for consumers to use in the company's app. Thanks to these actions, the Netshoes app was among the top 10 most downloaded on Black Friday, the brand was one of the most searched on Google, and also reached the 1st place in the Trending Topics in the Sports category on X (formerly Twitter).

“This behavior proved that Black November and Black Friday are events in which consumers look for relevant products, using the discounts offered during the period to fulfill their desires and use the items within what we call “sportsstyle made in Brazil”, mixing brands and trends,” says Gabriele Claudino, head of marketing at Netshoes.

Black Friday “does not require imitations”

For this year's marketing campaign, Netshoes has opted for satire on “fakes” as the flagship of itsBlack November campaign, a movement in which it is a pioneer in Brazil. Netshoes was the first Brazilian company to launch the strategy of an entire November with early promotions and discounts in 2013, and today it is followed by most retailers.

For this year, when more than 60% of consumers intended to shop on Black Friday, according to Google research, Netshoes aimed to highlight its good reputation, which includes pioneering spirit, tradition, trust, great prices, and a wide range of products. Therefore, the marketing campaign took advantage of the moment when retail is most affected by customer distrust and false offers to reinforce its commitment to selling quality products with good provenance.

"We use our Black November pioneering spirit, commitment, and credibility with our consumers against offers that do not deliver the truth," says Gabriele Claudino, Netshoes' marketing director."The idea of the pieces and other activations was to create surprise and satirize the typical fake of that time, contrasting with the flood of genuine offers that only Netshoes has."

To maximize the campaign's reach, Netshoes employed memetization strategies, guerrilla marketing, and a squad of digital influencers – including Rodrigo Góes, better known as "Fake Natty," who has nearly 2 million followers on Instagram, and Luana Benfica, with 3.6 million fans on TikTok – as well as activations on CazéTV, Spotify, YouTube, and other social networks.

Cenp launches guide of good practices to promote a more balanced and sustainable advertising market

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Cenp launches guide of good practices to promote a more balanced and sustainable advertising market

In view of the profound transformations in the advertising industry, Cenp – Advertising Market Self-Regulation Forum – brought together the main players in its ecosystem – advertising agencies, media outlets, advertisers and digital links – for thelaunch of the Cenp Pact, a guide to good practices for balance and sustainability across the sector.

This agreement is more than a set of guidelines; it is an invitation to ongoing dialogue among market stakeholders in the face of increasing integration between marketing and business, and the pressure from various stakeholders. Therefore, Cenp's recommendations focus primarily on generating value between the parties and not just on the transactional aspect of the relationships between the different fronts.

Over 18 months of intense discussions, the leadership of the organization identified four macro themes that emerged as the most critical points for the sustainable longevity of this industry: the dynamics of Competition, Transparency in processes, Financial sustainability among ecosystem agents, and Incentive plans. The Cenp Pact gathers best practice recommendations on these topics, aiming to promote harmony and balance in commercial relationships.

Essentially, the Cenp Pact aims to stimulate reflection on the relationship and contracting of services within the advertising ecosystem, offering suggestions for good practices without any restriction on free enterprise. Good practices that can and should be revisited as the market becomes more dynamic and evolves, bringing new elements, technologies, and different actors to the modus operandi of communication and advertising based on the interests of citizens and those who build it with deep loyalty to ethical principles.

“We do not seek to impose rules, but to offer a starting point for the industry to evolve in a sustainable and ethical manner, respecting the demands of a market in constant transformation. It is an invitation to an alliance in favor of more sustainable relationships, whose premises go far beyond transactional relationships. They involve long-term partnerships and common goals that foster what has always been a creative, solid and prosperous economic activity”, explains Cenp president Luiz Lara.

With the launch of the document, Cenp reaffirms its commitment to fostering practices that value transparency and sustainability, essential pillars for the joint growth of advertisers, agencies, communication vehicles and digital links.

Aftershoot: Application that uses AI for post-editing images arrives in Brazil

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Aftershoot: Application that uses AI for post-editing images arrives in Brazil

Brazilian photographers can work faster and focus more on their interests with the arrival of a new tool that simplifies image post-editing in the country. THEAftershoot, a powerful all-in-one tool developed to streamline photographers' workflow, arrives with its image selection, editing and retouching features on the Brazilian market.

Founded in 2020 by Harshit Dwivedi, with extensive experience in software development, and Justin Benson, a professional photographer, the duo created the software to address common challenges faced in their daily work, such as managing large volumes of photos and the need for tools to assist in post-production workflows, as well as helping photographers make better use of their time.

The tool simplifies post-editing tasks that take up the most time – saving, on average, more than 120 hours (three full weeks of work) per year, allowing photographers to focus on what they enjoy most – creating, spending more time away from screens, or even investing in their businesses. Aftershoot has three main post-editing modules:AI Culling, for smart selection,AI Editing, for more consistent editing, and AI Retouching,that will be released soon.

The wayAI CullingHelps photographers significantly speed up the selection process, saving time and protecting them from burnout. This mode identifies the best images based on composition, focus, and other technical parameters. The AI groups duplicate images, detects blurry images and closed eyes, and rates photos on a scale from 1 to 5 stars. Two modes of selection are available:AI CullingandAI-assisted Culling.

Regarding the AI Edits mode, it learns the photographer's style for personalized edits or uses pre-built AI styles to maintain consistency across sessions. Photographers can create a personal AI profile by training the tool on their edited images to reflect a unique style. AI requires a minimum of 2,500 edited images from a Lightroom catalog to create a profile based on the photographer's unique style, which is also necessary to achieve the best and most accurate results.

Photographers can also explore a variety of pre-created AI Styles, developed by renowned photographers, to find the ideal editing style for their work. These pre-built styles are useful for those who haven't trained their own profile or are exploring new creative directions. AI Styles can be adjusted to suit individual preferences, combining AI efficiency with creative control.

AI Retouching will also be available next year, a new mode designed to empower photographers by tackling the tedious part of post-processing retouching routines with advanced AI technologies.

Artificial intelligence and the future of business: how to avoid pitfalls?

Carine Bruxel
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Artificial intelligence and the future of business: how to avoid pitfalls?

Artificial Intelligence (AI) has been the protagonist of technological innovations in recent years, offering powerful solutions for companies of all sizes. According to the survey "The Impact of Research in 2024," conducted by theInstitute of Electrical and Electronics Engineers (IEEE)More than 60% of respondents believe that technology is the main innovation trend in 2024. Furthermore, according to aHoneywell survey64% of respondents say that efficiency and productivity gains are among the main benefits of the tool's impact in the workplace.

The use of AI allows for cost reduction in economically uncertain environments, helping to alleviate workloads, remove administrative barriers, and improve service delivery. However, while it brings promising opportunities, it also presents challenges that, if not carefully considered, can divert organizations' focus and prevent them from achieving their most valuable goals. Amidst the growing dependence on these technologies, it is essential to understand that the tool should be a strategic ally and not a force that dominates the business. The question that arises, then, is: how to use innovation without losing sight of the human essence and the purpose that drives companies?

AI has revolutionized the way we work and interact with the world, offering everything from process automation to data analysis on an unprecedented scale. An example is the automation of various systems that, when interconnected, save time, reduce errors, and provide a flow of information in a more accessible, structured, and rapid manner. However, the accelerated adoption of this technology can lead to a common mistake: believing that the solution will solve all problems.

The true trap lies in "techno-solutionism," a belief that tries to convince us that any problem, whether social, economic, or political, can be solved solely with technology. The enthusiasm for automation causes companies to lose sight of what truly differentiates them — human capital and contextual nuances. Sure, AI performs many tasks better than people, at zero cost, and will take over much of manufacturing, delivery, design, and marketing. Additionally, autonomous vehicles, household chores, manual labor, and specialized services can be performed without operators getting sick, complaining, taking breaks, or receiving payment. But we must not forget that human beings' creativity, empathy, and adaptability are essential, especially in moments when contact and relationships are key factors.

How can we implement AI consciously?

Before any AI implementation, it is essential to clearly define the objectives you want to achieve. Technology should be used as a tool that supports the company's strategic objectives, rather than as a solution looking for problems. The focus must always be on how it can generate real value and improve operations in a concrete and measurable way.

Although AI is extremely efficient at repetitive tasks, it cannot replace our sensitivity. Companies that manage to balance automation with genuine human interactions earn more trust and loyalty, both from customers and employees. According to aPwC research64% of respondents believe that the lack of human elements in interactions and communications with their users has gotten out of control. In an increasingly digital world, this touch becomes even more valuable, being an important competitive advantage.

The implementation of AI must be accompanied by solid governance, with clear guidelines on privacy, data security, and ethical responsibility. Organizations must have a well-structured plan to ensure that automated decisions are always aligned with human and corporate values, avoiding risks and ensuring transparency.

Furthermore, digital training is essential. Technological literacy should be a priority for leaders and teams, as AI should not be seen as a technical mystery reserved for specialists. When understood by all those involved in strategic decision-making, it becomes a powerful tool. Investing in the development and training of employees is essential for the company as a whole to be prepared to face the opportunities and challenges of this new era.

In the contemporary world, AI helps companies offer employees flexible work arrangements, greater work-life balance, and a healthy environment. According to the research“HP Work Relationship Index“Employees who use this type of solution are 11 times happier in their work relationships compared to those who do not use the technology. AI enables the placement of the right people in the right positions, valuing human skills such as creativity, intuition, curiosity, feeling, and empathy.

How can we develop trust?

One of the main barriers to effective AI adoption is the lack of digital infrastructure and data quality. Organizations that do not invest in a solid technological foundation run the risk of seeing it as an unfulfilled promise. Furthermore, misinformation about how technology can actually be used — without the exaggerations and fears that accompany many discussions on the subject — remains an obstacle. It is necessary to strengthen digital trust and address cultural resistance.

It is essential to build a digital trust culture, where leaders and employees trust the technology, but always with a critical eye. AI needs to be support, not a solution that becomes an end in itself.

How to value humans in an automated world

I believe that the symbiosis between AI and humanity is the key to the future of work, and we call this "the new human" — a concept that recognizes the solution as a tool to enhance human capabilities, without replacing what is most valuable: our empathy, intuition, and creativity. Technology will ease the workload in repetitive and administrative areas, allowing people to focus their time and energy on what is truly meaningful.

In this new scenario, human skills will be in higher demand than ever. Creative, curious professionals capable of solving complex problems will be essential in a world where machines handle operational tasks, but humans create innovative solutions, generate connections, and interpret data with sensitivity.

THEWorld Economic ForumIt is projected that by 2025, the tool and automation may replace 85 million jobs but will create 97 million new roles, focusing on skills such as data analysis, AI, and machine learning. Once the superintelligence of technology surpasses human intelligence, we will have the possibility to rescue our human value, which is unique.

AI is, without a doubt, one of the greatest innovations of our era, but its conscious use will determine the success or failure of many companies. The secret is to adopt it as a strategic tool that supports business objectives without overshadowing the importance of human capital. The future holds many opportunities for us, but it is up to us, as leaders, to ensure that this horizon is shaped ethically, balanced, and centered on people.

We are at a crucial point of transformation, where technology and humanity must move forward together. The great differentiator will come to those who know how to use AI to unleash human potential — because, in the end, it is people who will continue to innovate, create, and transform the world around us.

6 Marketing Trends That Will Transform Businesses by 2025

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6 Marketing Trends That Will Transform Businesses by 2025

The marketing landscape is undergoing significant transformations, driven by technological advances and changing consumer expectations. To stay competitive, companies need to pay attention to the future, and thinking about this, marketing expert Gleyber Rodrigues, recognized for combining innovative strategies and technological tools in the Brazilian and American markets, has outlined the 6 main trends that should guide marketing strategies in the coming years. Check it out below

  1. Artificial Intelligence and Mass Personalization

Artificial Intelligence (AI) is revolutionizing marketing by enabling the analysis of large volumes of data to predict purchasing behaviors and personalize experiences in real time. Machine learning tools enable the creation of highly effective campaigns tailored to individual consumer needs. It is estimated that by 2025, AI technologies will be responsible for up to 80% of digital marketing interactions, including customer service and product recommendations.

  1. Sustainability as a Strategic Pillar

Sustainability has become a priority for Brazilian consumers, with 87% expressing a desire to adopt a more sustainable lifestyle and 56% ceasing to purchase products from companies that do not invest in sustainable practices. For a very near future, it is expected that brands will see sustainability not only as a duty but as an opportunity for differentiation. For this reason, incorporating sustainable practices and communicating them transparently will be essential to gaining the trust and loyalty of consumers.

  1. Inclusion and Diversity as Growth Imperatives

Consumers expect brands to take social responsibility. Neglecting inclusion can result in significant losses, estimated at R$ 1.9 trillion, by not serving communities such as LGBTQ+, women, people with disabilities, and Black and brown people. Promoting inclusion and diversity is not only an ethical issue but also a brand growth strategy.

  1. Social Networks and the Need for Innovation

By 2025, it will be crucial for brands to innovate their approaches, creating specific content for each platform and investing in creativity to engage users more effectively.

  1. Live Commerce Growth

Live commerce has established itself as a powerful tool to connect brands and consumers in real time. Live streaming platforms such as Taobao Live, Douyin, and WeChat reach half of the Chinese population for entertainment and shopping, and some forecasts indicate that live stream sales will account for 20% of the country's total retail by 2026. By 2025, this strategy could play an important role in engaging viewers and encouraging purchases.

  1. Data Privacy and Ethical Marketing

With the increase in data collection and stricter privacy regulations, ethical marketing will be one of the most important trends. Consumers are increasingly aware of the use of their data and demand transparency from brands regarding the collection and use of this information. Therefore, companies will need to be transparent about their data collection practices and give users the ability to control their information.

Is your company adopting practices with an eye on the future? Adapting to these trends is crucial for those seeking to maintain relevance and competitiveness in the market.

LinkedIn consolidates leadership in B2B marketing with innovative ads and tools

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LinkedIn consolidates leadership in B2B marketing with innovative ads and tools

LinkedIn, the world's largest professional network, is establishing itself as an essential platform for B2B marketing, especially in Brazil, where more than 3 million companies are already using its features. A HubSpot survey showed that LinkedIn is 277% more effective in capturing B2B leads compared to other social networks. Furthermore, four out of five platform users are decision-makers in businesses, which reinforces its importance in the market.

According to the B2B Marketing Benchmark study, commissioned by LinkedIn from Ipsos Institute, 84% of Brazilian B2B marketing professionals feel confident in generating revenue next year, and 76% expect an increase in sector budgets. Amid this growth perspective, challenges such as the complexity of B2B purchase cycles, which require an average of 17 interactions before closing a deal, lead companies to prioritize relationship building as their main strategy.

ToGabriel Preuss, specialist in LinkedIn Ads and responsible for generating over 1.7 million leads for B2B and high-ticket solutions, LinkedIn has become the center of marketing among companies in Brazil. "Brands have realized that LinkedIn is where decision-makers are truly found. Additionally, the platform offers robust targeting and engagement tools, making the return on investment in LinkedIn Ads highly competitive," emphasizes Preuss, who is also CEO of theRaizheperformance digital marketing agency and consultancy.

LinkedIn introduced new tools to strengthen B2B marketing, such as The Wire, which allows companies to promote video ads alongside content from renowned media outlets like Bloomberg and Forbes. These advances reflect a trend towards a more creative and value-based strategy, with 66% of B2B marketers betting on innovative approaches to engage customers and increase conversions, according to the Ipsos study.

With the growing importance of the network in the B2B landscape, LinkedIn is becoming a key element in the customer acquisition strategies of Brazilian companies. Raizhe is a reference in providing resource-related solutions, managing over R$1 million on the platform and even leading international expansions exclusively on LinkedIn Ads. Preuss highlights that the focus on building trust is what differentiates the system. "LinkedIn promotes a genuine connection between companies and clients, which is essential to strengthen trust in the B2B environment," he concludes.

Rio de Janeiro fintech helps app drivers finance cars with alternative investment

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Rio de Janeiro fintech helps app drivers finance cars with alternative investment

Somos Hunter, a Carioca, was born with the mission to transform the mobility market in Brazil by connecting ride-hail drivers without cars to people with available cars for rent. But that was just your beginning. From then on, the company expanded and now allows the customer to personally enjoy the car they rent while using it for work — which is made possible through Hunter Pay, its own digital bank that offers alternative investment options.

Hunter Pay operates as a fintech – with strategic partners such as DIMENSA (a joint venture of TOTVS with B3) and CELCOIN (a company of the BoostLAB group, BTG Pactual's business hub), its main provider of technological infrastructure and BaaS, to independently manage Somos Hunter's financial transactions. With a minimum contribution of R$ 5,000, linked to a vehicle share, account holders can contribute to the purchase of a car, while Hunter facilitates the process by splitting the rental cost.

"By investing in Hunter Pay, you are investing in an asset, whether a car or a motorcycle, that is rented out through our rental companies. We do not require proof of income or a clean credit record. We grant credit to those who normally do not have access, reinforcing our social commitment," says Iago Iule, CMO of Hunter Group. The registered driver base already exceeds 90,000, and Hunter offers them not only vehicles but also profitability on their accounts, investment opportunities, insurance, and a benefits club, currently in development, with an implementation forecast for the first half of 2025.

Despite a shy initial reception in 2019, the company quickly realized the need to make the process more accessible and practical for customers. Even facing the pandemic, Hunter experienced exponential growth. Today, it raises around R$ 2 million monthly and already has the support of major automakers.

Focusing on the driver's experience, the company offers a simplified service, with a social analysis process conducted 100% by chatbot on WhatsApp. "In just two minutes, we verify the driver's profile, ride history, marital status, residence, and whether they meet the main transportation apps," comments the executive.

With expansion plans for new states, Hunter is preparing to strengthen its communication and institutional image, attracting new investments and establishing itself as a reference in the sector.

Circular economy

The concept of circular economy aims to minimize waste and maximize resource reuse, promoting the regeneration of materials and products to extend their lifespan. Instead of following the linear model of production, consumption, and disposal, it values recycling, reuse, and material recovery, contributing to the reduction of environmental impact and the creation of a more efficient and resilient economy.

This investment model reinforces Hunter's commitment to integrating sustainability and economic inclusion. "At Hunter, this concept is applied through investment in vehicles rented by ride-hailing drivers, ensuring that the assets are used efficiently and continuously," analyzes Iago Iule.

In other words, by investing in vehicle shares with the use of Hunter Pay, clients allow the vehicles to be rented and reused, creating a positive impact on the job market and contributing to the circular economy.

According to the Ellen MacArthur Foundation report, adopting circular economy practices could generate global savings of up to US$4.5 trillion by 2030, in addition to significantly reducing CO₂ emissions.

First edition of the GenAI Lab Awards 2024 recognizes startups that stand out in artificial intelligence in Brazil

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First edition of the GenAI Lab Awards 2024 recognizes startups that stand out in artificial intelligence in Brazil

On December 5th, the District, a platform specializing in AI implementation projects for corporations in Latin America, will hold the first edition of the GenAI Lab Awards 2024, an annual award that recognizes startups, corporations, and supporters who have stood out for driving the sector with impact and transformative vision. The initiative is part of the GenAI Festival, an event produced by Distrito, which will bring together major entrepreneurs and representatives of companies leading the AI ecosystem in Brazil.

The meeting will be in a hybrid format, with an open online broadcast to the public and an exclusive in-person ceremony for guests, clients, and partners, reinforcing the company's commitment to innovation and building a robust and collaborative technological environment in the country. With over 40 supported initiatives and 100 startups connected to 20 major companies, the GenAI Lab, the Distrito's artificial intelligence laboratory, has already received more than R$25 million in investments and contributed to the creation of 50 business opportunities.  

"We are living in a moment where AI is not just a tool, but a central element for the future of business and society. The GenAI Lab Awards is a way to celebrate those who are shaping this future with vision and real impact," says Gustavo Gierun, co-founder and CEO of Distrito.

The award will be divided into the categories "High-Impact Strategic Connections" and "Transformative AI Use Cases". Supporters, corporations, and investment funds will also participate by competing in the categories "Most Engaged Supporter" and "Most Partnering Venture Capital," demonstrating their engagement in supporting innovative projects and promoting capacity building in the sector.

The selection of the winners will be carried out by an evaluation panel composed of renowned experts, such as Vaner Teixeira, executive manager of RD Saúde, Joaquim Fanton, commercial and marketing leader at Semantix, Gustavo Maierá, AI leader at Oracle, and Charlotte Guinet, innovation manager for the Americas at Edenred. The executives will evaluate criteria such as market impact, success metrics, and the transformative capacity of the presented initiatives.

"The award goes beyond recognizing results. We want to strengthen the innovation ecosystem by promoting strategic connections that inspire new initiatives and accelerate sector development. Our goal is to create an environment where all market actors can thrive together," reinforces Gierun.

Service: 

Data: December 5, 2024

Time:1:00 pm to 9:00 pm (Brasília time)

Local: online and in person (Avenida Rebouças, 1585, Pinheiros/ São Paulo-SP – District headquarters)

Transmission: https://www.youtube.com/live/9SmOGVoH9bU?si=7yRnuvzDFoOJvNHj

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