Somos Hunter, a Carioca, was born with the mission to transform the mobility market in Brazil by connecting ride-hail drivers without cars to people with available cars for rent. But that was just your beginning. From then on, the company expanded and now allows the customer to personally enjoy the car they rent while using it for work — which is made possible through Hunter Pay, its own digital bank that offers alternative investment options.
Hunter Pay operates as a fintech – with strategic partners such as DIMENSA (a joint venture of TOTVS with B3) and CELCOIN (a company of the BoostLAB group, BTG Pactual's business hub), its main provider of technological infrastructure and BaaS, to independently manage Somos Hunter's financial transactions. With a minimum contribution of R$ 5,000, linked to a vehicle share, account holders can contribute to the purchase of a car, while Hunter facilitates the process by splitting the rental cost.
"By investing in Hunter Pay, you are investing in an asset, whether a car or a motorcycle, that is rented out through our rental companies. We do not require proof of income or a clean credit record. We grant credit to those who normally do not have access, reinforcing our social commitment," says Iago Iule, CMO of Hunter Group. The registered driver base already exceeds 90,000, and Hunter offers them not only vehicles but also profitability on their accounts, investment opportunities, insurance, and a benefits club, currently in development, with an implementation forecast for the first half of 2025.
Despite a shy initial reception in 2019, the company quickly realized the need to make the process more accessible and practical for customers. Even facing the pandemic, Hunter experienced exponential growth. Today, it raises around R$ 2 million monthly and already has the support of major automakers.
Focusing on the driver's experience, the company offers a simplified service, with a social analysis process conducted 100% by chatbot on WhatsApp. "In just two minutes, we verify the driver's profile, ride history, marital status, residence, and whether they meet the main transportation apps," comments the executive.
With expansion plans for new states, Hunter is preparing to strengthen its communication and institutional image, attracting new investments and establishing itself as a reference in the sector.
Circular economy
The concept of circular economy aims to minimize waste and maximize resource reuse, promoting the regeneration of materials and products to extend their lifespan. Instead of following the linear model of production, consumption, and disposal, it values recycling, reuse, and material recovery, contributing to the reduction of environmental impact and the creation of a more efficient and resilient economy.
This investment model reinforces Hunter's commitment to integrating sustainability and economic inclusion. "At Hunter, this concept is applied through investment in vehicles rented by ride-hailing drivers, ensuring that the assets are used efficiently and continuously," analyzes Iago Iule.
In other words, by investing in vehicle shares with the use of Hunter Pay, clients allow the vehicles to be rented and reused, creating a positive impact on the job market and contributing to the circular economy.
According to the Ellen MacArthur Foundation report, adopting circular economy practices could generate global savings of up to US$4.5 trillion by 2030, in addition to significantly reducing CO₂ emissions.
