The marketing landscape is undergoing significant transformations, driven by technological advancements and changes in consumer expectations. To remain competitive, companies need to be attentive to the future and, thinking about it, the marketing specialist Gleyber Rodrigues, recognized for combining innovative strategies and technological tools in the Brazilian and American markets, separated the 6 main trends that should guide marketing strategies in the coming years. Check it out below
- Artificial Intelligence and Mass Personalization
Artificial Intelligence (AI) is revolutionizing marketing by enabling the analysis of large volumes of data to predict buying behaviors and personalize experiences in real time. Machine learning tools enable the creation of highly effective campaigns, adapted to the individual needs of consumers. It is estimated that, by 2025, AI technologies will be responsible for up to 80% of digital marketing interactions, including customer service and product recommendations
- Sustainability as a Strategic Pillar
Sustainability has become a priority for Brazilian consumers, with 87% expressing the desire to adopt a more sustainable lifestyle and 56% stopping the purchase of products from companies that do not invest in sustainable practices. For a very near future, it is expected that brands see sustainability not just as an obligation, but as an opportunity for differentiation. For this reason, incorporating sustainable practices and communicating them transparently will be essential to gain the trust and loyalty of consumers
- Inclusion and Diversity as Growth Imperatives
Consumers expect brands to take on social responsibilities. Neglecting inclusion can result in significant losses, estimated at R$ 1,9 trillion by not serving communities like LGBTQ+, women, people with disabilities and black and brown people. Promoting inclusion and diversity is not just an ethical issue, but also a brand growth strategy
- Social Networks and the Need for Innovation
For 2025, it will be crucial for brands to innovate in their approaches, creating specific content for each platform and investing in creativity to engage users more effectively
- Live Commerce Growth
Live commerce, or live commerce, has consolidated itself as a powerful tool to connect brands and consumers in real time. Live streaming platforms like Taobao Live, Douyin and WeChat reach half of the Chinese population for entertainment and shopping, and some forecasts indicate that sales through live broadcasts will account for 20% of total retail in the country by 2026. For 2025, this strategy can play an important role in engaging viewers and encouraging purchases
- Data Privacy and Ethical Marketing
With the increase in data collection and stricter regulations on privacy, ethical marketing will be one of the most important trends. Consumers are increasingly aware of the use of their data and demand transparency from brands regarding the collection and use of this information. Therefore, companies will need to be transparent about their data collection practices and offer users the ability to control their information
Your company has been adopting forward-looking practices? Adapting to these trends is crucial for those seeking to maintain relevance and competitiveness in the market
