Successful businesses share the ability to adjust their organizational structures to maintain their efficiency and competitiveness in the market. And the foundation for this process is the alignment between values and long-term strategies, which, in turn, must be reflected in operational activities.

The main responsible for ensuring this synergy are the leadership. A Gallup survey showed that 70% of employee engagement and productivity are directly linked to the actions of their leaders. Therefore, strengthening the tactical layer is essential for the planning to be effectively translated into practical actions.  

ToMarcus Marques, a reference in business management and founder of the Acelerador Group, companies that implement periodic and strategic changes in their organizational structure are better able to navigate market uncertainties. "Masterful planning is not a luxury, it is a necessity. Every adjustment, plan, and strategy must be made with precision and foresight, so that the company not only survives but prospers and stands out in such a competitive market," affirms the expert.  

1. Strengthen strategic leadership

Strong leadership aligned with the company's values is essential to guide sustainable growth. They must act as guardians of the mission, vision, and values of the business, ensuring that each decision is connected to long-term objectives. "Strategic leaders are those capable of anticipating trends and adapting to the market without neglecting corporate values, since the company's culture must be followed in order to achieve results," explains Marques.

By 2025, it is essential for leadership to keep up with trends and incorporate agile and data-driven methodologies, such as the use of artificial intelligence. However, this integration must be carried out carefully and aligned with the specific needs of the business, ensuring that it is adopted sustainably. "When used with purpose and clarity, innovative tools that make sense with the business connect the company's objectives to daily practices, promoting better results," emphasizes the specialist.

2. Empower the tactical layer

Managers, supervisors, and leaders, who form the tactical layer of the organization, play the role of connecting strategy to daily operations. When trained, these professionals are able to turn strategic guidelines into practical actions.

Companies that train their managers reap benefits such as greater team engagement, reduced errors, and a more agile implementation of planning. "They are the bridge between the management's vision and operational execution. Investing in continuous training and methodologies that facilitate communication and performance monitoring makes all the difference," recommends Marques.

3. Optimize operations

The organization and good performance of employees directly reflect the success of strategic planning. Trained, well-prepared, and agile operational teams can deliver results with fewer resources, optimizing costs and enhancing the quality of products or services.

For Marques, the key lies in the precise execution of each adjustment in the organizational structure. "Enhancing operations is not just about efficiency, but about creating a culture of continuous improvement. With a well-structured plan, changes cease to be risks and become opportunities for growth," he concludes.

According to the Indeed Workforce Insights report, 40% of employed or job-seeking professionals prefer the hybrid work model. In this context, as companies recognize the growing adoption of this practice, coworking spaces stand out as strategic solutions.

According to Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, these structures are more than "shared offices," offering various advantages for companies. "We are talking about true incubators of innovation and collaboration, which stimulate creativity and the exchange of ideas," he says.

To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the six main benefits of adopting the format. Check it out

• Cost reduction and resource optimization

Using a shared corporate environment can be more economical than renting a traditional office. Professionals working in coworking spaces save an average of about 22% on operational costs, according to a study by Deskmag. Resources such as meeting rooms and necessary equipment for daily activities help reduce the company's operational costs, in addition to contributing to minimizing environmental impact.

As an example of this advantage, Moral cites a client of Eureka Coworking itself: “When a large construction company approached us, they were looking to accommodate a larger team. However, when we understood their needs in more depth, we identified an even more efficient solution: opting for a smaller space and adopting a flexible work model. With this, the company not only reduced costs, but also brought more efficiency to its day-to-day operations”, he highlights.

• Flexibility and adaptability

Coworkings also offer various usability options, especially regarding space and hours. In this way, companies from various sectors can quickly adapt to changes related to team needs and projects.

“Agility is essential in a dynamic and competitive market, so organizations need offices that do not hinder their processes,” the specialist points out.

• Promoting employee well-being

Another concern of coworking spaces is the offer of areas that go beyond meeting rooms and computers. Relaxation environments, green areas, and wellness programs are very common initiatives in this business, which aims to promote a balance between professional and personal life.

Regarding this aspect, Moral highlights: “It is a segment that aims to contribute to the market, but this only happens when a healthy and satisfactory work routine is encouraged.”

• Stimulating creativity and innovation

A report from JLL consultancy shows that Brazilian companies adopt the hybrid work model more than the rest of the world. According to the survey, 86% of companies in the country use the format, compared to 54% in Europe, the Middle East, and Africa; 44% in Asia-Pacific; and 41% in North America.

For the executive, the data highlights that we live in an extremely connected and digital world, which is why coworkings can be an alternative for professionals to step out of possible "comfort zones." "It is a place that brings together people from different fields, who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to market challenges," he/she states.

• Networking and professional development

The growing appreciation of coworking spaces is linked to one of their main pillars: the creation of community and connections among professionals. Much of this is due to unique career growth opportunities created in these places, such as events, workshops, and lectures.

“Professionals can take different paths to expand their network of contacts and acquire new skills. It is no surprise that we see many partnerships and projects that benefit all parties involved emerging in these environments,” explains the CEO.

• Improving organizational culture

Coworkings are usually structured based on values and principles of collaboration, innovation, and diversity. Moral emphasizes that these characteristics can positively influence the organizational culture of companies

“The integration formed in this space is based on real purposes, therefore, it is a unique opportunity to strengthen the brand’s identity”, he concludes.