The Bitybank, largest crypto bank in Brazil, just announced a strategic advertising partnership with Grupo Primo, led by influencers and financial educators Thiago Nigro and Bruno Perini. The collaboration reinforces Bitybank's commitment to financial education and the democratization of access to cryptocurrencies in Brazil
The contract, whose value exceeds six digits, marks the beginning of a series of educational initiatives aimed at demystifying the crypto universe. Through targeted content, published on platforms like YouTube and social networks, the partnership aims to reach millions of Brazilians interested in exploring the growing cryptocurrency market
Thiago Nigro, also known as Primo Rico, he is one of the biggest digital influencers in the country, with over 16 million followers on her social media. Already Bruno Perini, was recognized by the ANBIMA ranking, Brazilian Association of Financial and Capital Market Entities, as the main Brazilian influencer in the finance area and has over 5 million followers
"This agreement is a milestone for Bitybank". Count on an influencer like Bruno Perini, who is not only a Bitcoin enthusiast, but also an active user of our platform, brings credibility and trust to our brand,"affirms Israel Buzaym, communication director of Bity. "Furthermore, the reach of Thiago Nigro, that speaks to millions of people monthly, help us fulfill our mission to educate and facilitate access to the crypto universe.”
In addition to the dissemination of educational content, the partnership includes practical actions to promote the adoption of cryptocurrencies, by strengthening Bitybank, largest Brazilian Bitcoin broker, as a protagonist in this emerging market. "We believe that the future of finance is digital", and we want to be at the forefront of this transformation. Working with Grupo Primo is a strategic step to expand our presence and connect with new audiences,"comments Ney Pimenta, CEO of Bitybank
