Bitybank, the largest crypto bank in Brazil, has just announced a strategic advertising partnership with Grupo Primo, led by influencers and financial educators Thiago Nigro and Bruno Perini. The collaboration reinforces Bitybank's commitment to financial education and the democratization of access to cryptocurrencies in Brazil.
The contract, whose value exceeds six digits, marks the beginning of a series of educational initiatives aimed at demystifying the crypto universe. Through targeted content published on platforms like YouTube and social media, the partnership aims to reach millions of Brazilians interested in exploring the growing cryptocurrency market.
Thiago Nigro, also known as Primo Rico, is one of the country's biggest digital influencers, with over 16 million followers on his social media platforms. Bruno Perini has been recognized by the ANBIMA ranking, the Brazilian Association of Financial and Capital Market Entities, as the leading Brazilian influencer in the finance sector and has over 5 million followers.
"This agreement is a milestone for Bitybank. Having an influencer like Bruno Perini, who is not only a Bitcoin enthusiast but also an active user of our platform, brings credibility and trust to our brand," says Israel Buzaym, Bity's communications director. Furthermore, Thiago Nigro's reach, who speaks to millions of people monthly, helps us fulfill our mission to educate and facilitate access to the crypto universe.
In addition to promoting educational content, the partnership includes practical actions to encourage the adoption of cryptocurrencies, strengthening Bitybank, the largest Brazilian Bitcoin exchange, as a leading player in this emerging market. "We believe that the future of finance is digital, and we want to be at the forefront of this transformation," says Ney Pimenta, CEO of Bitybank.
