The NRF 2025, the world's largest retail trade show, opened its doors on January 12th in New York, bringing together the main players in the sector. If there is a space with rich discussions and the identification of the most up-to-date and important market trends, it is this one.
The first day of the event has already arrived with a bang, mainly due to the focus on a specific topic: everyone is talking about artificial intelligence (AI). Technology has dominated discussions, especially regarding its application in the daily tasks of retailers and the industry. The development and improvement of new tools in this field were also important topics in the discussions.
And, as could not be different, when we are talking about AI, we are automatically also talking about data. In this sense, the so-called "third-party data" were at the center of the conversations at NRF 2025.
This strategy aims to expand knowledge about the consumer, allowing for the creation of more comprehensive profiles and making more accurate decisions. In other words, it is a sphere of activity that works with more robust data, which consequently helps to create more personalized campaigns and shopper-focused actions.
Everything is for yesterday!
Alongside the technologies themselves, another key point addressed in the new edition of NRF is the urgency. The speed of decision-making is considered crucial, with a unanimous consensus in the sector that companies need to dive headfirst into bold projects that truly transform the current landscape.
In an increasingly dynamic world, with anxious consumers, the ability to act quickly and assertively is essential. Companies need to adapt and act with the speed that the market demands.
Big missions, such as data usage, CRM, and customer relationship, are paths that cannot be postponed or seen as trends that will come later. They already exist and need to be embraced by retailers as quickly as possible.
The future of retail has begun and the debut of NRF 2025 is proof of that.
