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Twilio expert points out how AI agents will transform customer service in the coming years

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Twilio expert points out how AI agents will transform customer service in the coming years

Customer experience (or CX) has always been one of the main focuses of any successful global business. Because they understand that the customer is, and should always be, the focus of any company. The existence of all types of businesses depends on their customers. It is no wonder that finding ways to make this experience better and more unique has been Twilio's mission, not only by developing but also by partnering with the most innovative technologies capable of transforming the market by putting the customer at the center of the business. That's why the company is so excited about the arrival of AI Agents.

Both major technology companies and global governments announced government incentive packages for development that together amount to trillions of dollars in investments in artificial intelligence by 2025 and the coming years, according to recent corporate reports and investment plans. Among these investments, the development, integration, and adoption of Agentic AI should be the next best step within the perspectives of customer-centric companies, according to Vivian Jones, LATAM Vice President of Twilio.

For the specialist, this technology is a natural evolution of what companies have been seeking to do with chatbots, IVRs, and various other communication tools for years, as well as the next step for generative AI in the world. Despite that, there are still those who do not know this novelty thoroughly.

“Imagine interacting with a brand through any available service channel and having a fluid conversation, without having to choose menu options, with an AI that responds to you generatively, with a real dialogue, that knows your complete history, that can suggest different solutions, since it is versed in all the details of the company, that personalizes its service according to your preferences, that is available and that helps you even when you choose to speak to a human agent, who will be equipped with knowledge and agility in accessing data, since they will have AI as support. This can help you understand how AI Agents will change everything when we talk about CX”, comments Jones, “It is worth noting that these types of experiences are only possible if businesses have the necessary contextual data.”

AI Agents represent the newest evolutionary stage of process automation, and can be used in various contexts. They are basically autonomous generative AIs. In other words, in addition to their response capability based on LLM, they possess a proactive problem-solving characteristic. "To make this more playful, think of fully integrated personal assistants capable of solving any problem we see in movies, series, books, and video games," explains Jones. "This is one of those moments when fiction becomes reality."

Within the context of marketing, advertising, customer service and CX, they allow:

  • The highest level of personalization, as they can interact in a unique way with a consumer;
  • They allow you to optimize campaigns with real-time adjustments to budget and targeting;
  • They are not limited to expected questions and answers, like chatbots;
  • They can take proactive and creative actions to win over and retain customers, with knowledge of context and preferences;
  • They resolve the issue of large amounts of disordered data from different sources;
  • They can suggest strategies based on large volumes of data, at scale; and much more.

For the specialist, technology will enable human CX agents to have a powerful ally when engaging with a customer, understanding contexts, suggesting solutions, products, and even learning from each consumer's behavior and preferences. "It is still necessary to invest in this type of solution to make it increasingly powerful, but there are already market solutions fully capable and that tend to gain more and more functionalities and reach new levels."

Of course, there are still challenges to be overcome, but most of the issues are already considered by companies today and are addressed with increasingly complex developments that ensure that these AI agents operate within ethical and legal limits, protect the privacy of customer data, are integrated into different technology stacks, create protocols that prevent hallucinations and even train professionals to make the most of this tool.

“The learning capacity of AI Agents allows for constant and rapid evolution of technology, and this is very interesting in the context of CX, since CX dialogue can come from different channels, has long histories, carries tension when dealing with a problem, demands personalization when talking about a sale, etc. These are complex scenarios, but they still need to be fully satisfactory for customers,” says Jones.

Finally, the expert emphasizes that companies that are customer-centric cannot ignore this evolution, as the next step in customer relationships undoubtedly involves the support provided by AI Agents.

Exclusive survey by Daki shows that grocery delivery can give consumers back up to 60 hours a year

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Exclusive survey by Daki shows that grocery delivery can give consumers back up to 60 hours a year

An exclusive survey conducted by Daki, an online grocery app specializing in ultra-fast deliveries, indicates that Brazilians can save up to 60 hours per year by choosing grocery delivery. The data corroborate the search for convenience and more practical solutions by a population that already spends, on average, more than an hour a day commuting, and has driven the adoption of online shopping as a practical solution to optimize time and balance routines.

To give an idea of the preference, according to data from Statista, a platform specialized in data collection and visualization, more than half of consumers (58%) prefer to order grocery delivery online mainly to save time, while 35% choose this option because it is a less stressful solution. Additionally, 53% of Brazilians value the convenience of not having to leave home to shop, while 33% choose this option to avoid the hassle of carrying bags.

Time is one of the most valuable resources for the modern consumer, and market delivery can help optimize this time significantly. With an increasingly hectic routine, online shopping is becoming an efficient alternative for those seeking convenience without sacrificing quality and variety. Our commitment at Daki is to provide a quick and positive shopping experience, allowing people to use this gained time for what truly matters in their lives, says Rafael Vasto, the company's CEO.

Delivery: uma forma de recuperar o tempo do engarrafamento

The time spent on daily commutes is also significant. According to the National Confederation of Industry (CNI), 36% of Brazilian workers spend more than an hour a day in traffic, with 8% spending more than three hours. This scenario directly impacts the quality of life and the availability of time for other activities.

In this context, online grocery shopping with ultra-fast deliveries emerges as an effective alternative to optimize consumers' time. By avoiding travel and queues, users can direct the saved hours to other activities, such as leisure, rest, and even work.

“The model is advantageous because it provides convenience and efficiency to consumers. We know that time is a valuable resource and offering an experience that allows consumers to make their daily purchases quickly and safely helps not only improve the quality of life of Brazilians, but also puts customers in control of their own time,” highlights Vasto.

With the increasing adoption of digital solutions, the trend is that more and more consumers will choose online platforms for their purchases, benefiting from the convenience and efficiency they offer. To give an idea, data from the Brazilian Association of Supermarkets (Abras) indicate that household consumption in Brazil closed the last year with an increase of 3.09%, reflecting a rise in supermarket shopping frequency.

“As consumers seek to optimize their time and simplify their routines, ultra-fast grocery delivery is consolidating itself as an indispensable solution. Receiving purchases at home without having to deal with traffic or queues is not only a convenience, but a new way of living everyday life with more quality and control over one’s own time,” he concludes.

Automatic Pix can transform subscription clubs and create models without relying on cards

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Automatic Pix can transform subscription clubs and create models without relying on cards

The Central Bank announced that Automatic Pix will be launched on June 16, 2025, promising to transform the subscription and recurring payment market in Brazil. The new system will enable automatic charges via Pix, eliminating barriers such as expired credit cards and forgotten bills, which can boost conversion and customer retention rates.

According to a Chargebee study, 45% of recurring companies lose at least five hours weekly on manual billing adjustments. Additionally, about 35% of transactions fail, potentially reaching 70% in some cases. Another relevant indicator is that in the first quarter of 2024, Pix accounted for 46% of purchases made by merchants on the Nuvemshop platform, surpassing credit cards, which accounted for 44% of paid orders. This data reinforces the trend of adopting Pix as the main payment method in e-commerce and the subscription market.

“We believe that Automatic Pix will be a game-changer for subscription clubs. Unlike traditional automatic debit, it will be more accessible and without bank bureaucracy for joining. This will allow small and medium-sized businesses to implement recurring models with greater security and financial predictability, opening up new opportunities for companies that want to create subscription models without relying on cards,” he says.Luan Gabellini, co-founder of Betalabs Technologyand specialist in e-commerce solutions and recurring subscriptions.

Maxbot raises R$2 million from FAPEMIG to develop CRM/Helpdesk

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Maxbot raises R$2 million from FAPEMIG to develop CRM/Helpdesk

A Maxbot, an omnichannel platform specialized in optimizing customer service, has just won an investment of R$2 million, as a result of its participation in the programMG Gov Hub of the Minas Gerais State Research Support Foundation (FAPEMIG)The resource will be used to implement new artificial intelligence (AI) features and develop a CRM (Customer Relationship Management), which will be integrated into the Maxbot platform. With this, nearly 400 clients of the company across Brazil will be benefited.

The MG Gov Hub is an initiative of the Government of Minas Gerais that mobilized startups to address challenges in various government sectors. With a total budget of R$ 40 million, the program allocates up to R$ 2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem."It's a tremendous opportunity for any local startup to have the chance to participate and develop a project that brings a positive impact to the state's daily life. We are pleased to have been selected," says Rômulo Balga, CEO of Maxbot.

The project in question, developed by Maxbot, will last 24 months according to the contract, with the expectation of being launched around the beginning of 2026.

Investment in Innovation and Product
The investment received by Maxbot is exclusively allocated to product development, in accordance with the program's guidelines. With this, the company plans to significantly expand its technological capabilities by integrating new AI-based features.

“Implementing more artificial intelligence within the platform will bring efficiency and personalization gains to our customers. The focus is to create tools that automate processes and improve the user experience, both in the public and private sectors,” says Rômulo.

The CRM that will be developed as part of the project promises to centralize and optimize the management of customer interactions, providing more agility and control to companies that use Maxbot.

Technology for Public and Private Sectors
Maxbot's project was one of those approved in theHub MG Gov, an initiative that connected startups to government challenges in the State of Minas Gerais. The company responded to a demand from the State Department of Social Development (Sedese), which seeks an intelligent interface to facilitate communication among the different municipalities in Minas Gerais, totaling 853 municipalities.

Maxbot's solution was chosen because it features AI to automate responses to simple questions, with an uncomplicated installation that is intuitive for customer service, freeing up public servants for more complex tasks.

In addition to meeting this challenge, the investment will also have a direct impact on Maxbot's current clients. "This initiative strengthens our commitment to delivering innovative and efficient solutions for all our clients. It is a milestone that will benefit the entire Maxbot ecosystem," concludes Rômulo.

After Pix key leak, phishing attacks may increase

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After Pix key leak, phishing attacks may increase

Netskope warns of a possible increase in phishing scams after the Central Bank announced a data leak of over 25,000 Pix keys. Although the financial institution has issued a statement regarding the official means of communication with affected users, it is estimated that more people will fall victim to such scams in the coming days.

Criminals often exploit incidents like this to carry out social engineering attacks, aiming to obtain other personal and financial data from victims. According to therecent Netskope Threat Labs report, the financial services industry faces significant risks from phishing and malware, with 4.7 out of every 1,000 users clicking on phishing links and 9.8 out of every 1,000 users accessing other malicious links monthly.

To avoid fraud, users – both domestic and corporate – must pay extra attention to suspicious messages, always verify the authenticity of requests for personal and confidential information, as well as the authenticity of the websites and applications they will access, and keep their devices and security software up to date.

Xiaomi reports record annual performance with revenue reaching RMB365.9 billion in 2024

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Xiaomi reports record annual performance with revenue reaching RMB365.9 billion in 2024

A Xiaomi Corporation ("Xiaomi" or the "Group"; stock code: 1810), a consumer electronics and intelligent manufacturing company with smartphones and smart hardware connected through an Internet of Things ("IoT") platform at its core, announced its audited consolidated results for the year ended December 31, 2024 ("the Period"). The group's quarterly revenue exceeded RMB 100 billion for the first time in the fourth quarter of 2024 ("2024 Q4"), with full-year and fourth-quarter performances surpassing estimates. The total revenue for the year increased by 35.0% year-over-year to RMB 365.9 billion, while adjusted net profit increased by 41.3% year-over-year to RMB 27.2 billion. In the fourth quarter of 2024, Xiaomi's total revenue reached RMB 109.0 billion, a 48.8% increase compared to the previous year, while adjusted net profit rose 69.4% to RMB 8.3 billion, significantly surpassing market expectations.

In 2024, all business segments of the Group entered a high-growth trajectory, driven by the strong synergy of the intelligent ecosystem "You x Your Car x Your Home". This led to a remarkable growth in smartphones, EVs, and large smart appliances. Smartphone revenue grew by 21.8%, reaching RMB 191.8 billion, while revenue from smart EVs and other new initiatives reached RMB 32.8 billion, surpassing several performance targets. The revenue from IoT and lifestyle products increased by 30.0% year-on-year, reaching RMB 104.1 billion, with shipments of air conditioners, refrigerators, and washing machines hitting record highs.

By 2025, Xiaomi is making a significant inroad into the marketultrapremium, revealingo Xiaomi 15 Ultra, theXiaomi SU7 Ultra ando Mijia Central Air Conditioner Pro. On its opening day in mainland China (March 3), sales of theXiaomi 15 Ultra They increased by more than 50% compared to the same period of the previous model. The ordersdo Xiaomi SU7 Ultra They have already surpassed 10,000, reaching their goal for the entire year ahead of schedule. Both products showed impressive sales performance, demonstrating strong growth momentum.

Xiaomi's global smartphone shipments increased 15.7% year-on-year, making it the largest contributor to industry growth

In 2024, Xiaomi's smartphone revenue reached RMB 191.8 billion, a 21.8% increase compared to the previous year. The group's global smartphone shipments reached 168.5 million units, a 15.7% increase, making it the largest contributor to the sector's growth. According to Canalys, in 2024, Xiaomi's smartphone shipments remained among the top three in the world for 18 consecutive quarters, with a market share of 13.8%.

In the fourth quarter of 2024, Xiaomi's market share in smartphone shipments in mainland China increased by 3.0 percentage points year-on-year to 15.8%, marking its four consecutive quarters of market share growth.

During the period, Xiaomi achieved significant progress in its strategypremiumization, with market share in the premium segment reaching a record high. According to third-party data, Xiaomi's market share in the RMB 3,000 segment rose to 23.3%; market share in the RMB 4,000 to RMB 5,000 segment increased to 24.3%, ranking first; market share in the RMB 5,000 to RMB 6,000 segment grew to 9.7%, a 1.3 percentage point increase compared to the previous year.

“You x Your Car x Your Home” smart ecosystem in full swing as Xiaomi EV drives premiumization across product categories

The Group's first smart electric vehicle,the Xiaomi seriesSU7had a strong debut in 2024, delivering 136,854 vehicles in nine months after its launch. The revenue of the smart EV and other new initiatives grew to RMB 32.8 billion in 2024, reinforced by RMB 16.7 billion in the fourth quarter. The deliveries of theseriesXiaomi SU7 accelerated in the fourth quarter, reaching 69,697 vehicles and exceeding the total delivery target ahead of schedule

The seriesXiaomi SU7 is witnessing strong demand, mainly from female users and Apple, reshaping Xiaomi's user base and enhancing its premium brand image. In 2025, Xiaomi EV is making a significant incursion into the ultra-premium market with the launch, on February 27, of theXiaomi SU7 UltraThis model aims to establish new premium standards, and initial demand has been strong, with pre-orders exceeding 19,000 units and blocked orders over 10,000 units in the first 3 days after launch, reaching the annual target ahead of schedule. Xiaomi aims to deliver 350,000 EV units in 2025.

As of December 31, 2024, Xiaomi has opened 200 smart EV sales centers in 58 cities in mainland China.

Xiaomi is officially entering the large smart home appliance marketultrapremium. In 2025, Xiaomi launched theMijia Central Air Conditioner Pro, a flagship air conditioning product designed to challenge industry benchmarks, underscoring Xiaomi's commitment to a premium strategy in the home appliance industry.

IoT business hits RMB100 billion for the first time as shipments of air conditioners, refrigerators and washing machines break records

Xiaomi's IoT and lifestyle product business reached a milestone in 2024, generating over RMB 100 billion in revenue for the first time. The revenue from our IoT and lifestyle products reached RMB 104.1 billion, a 30.0% increase compared to the previous year, and the gross profit margin reached 20.3%, meaning that both revenue and gross profit margin hit record highs. Large smart appliances maintained a strong growth trajectory, with revenue in 2024 increasing by 56.4% compared to the previous year. The shipments of air conditioners, refrigerators, and washing machines hit record highs, with air conditioner shipments growing more than 50% compared to the previous year, reaching over 6.8 million units; refrigerator shipments increasing more than 30% compared to the previous year, reaching over 2.7 million units; and washing machine shipments rising more than 45% compared to the previous year, reaching over 1.9 million units.

In 2024, Xiaomi's tablets maintained their strong growth momentum. According to Canalys, Xiaomi's global tablet shipments grew by 73.1% year-over-year, maintaining 5th place globally and 3rd in mainland China. Xiaomi's wearable bracelet shipments ranked second globally and in mainland China, while TWS headphone shipments ranked first in mainland China.

Internet services maintain high gross profit margin,ALWAYSglobal exceeds 700 million

The internet services business maintained robust growth, with revenue increasing by 13.3% year over year to RMB 34.1 billion, reaching a record high. The gross profit margin reached 76.6%, an increase of 2.5 percentage points compared to the previous year.

Xiaomi's internet user base continued to expand. MAU globally and in mainland China reached record highs. In December 2024, the group's global MAU exceeded 700 million for the first time, a 9.5% increase compared to the previous year. The MAU in mainland China reached 172.9 million, an increase of 11.1% compared to the previous year.

AI Powers Xiaomi’s Intelligent Ecosystem, with Continuously Increased R&D Investment

Xiaomi's advancements in premiumization are supported by its robust R&D capabilities. In 2024, Xiaomi's R&D expenses increased by 25.9% compared to the previous year to RMB 24.1 billion, and the total number of R&D employees increased to 21,190. By the end of 2024, Xiaomi had obtained over 42,000 patents worldwide, including more than 1,000 patents in EV-related technologies.

AI is one of the key foundational technologies in which Xiaomi has been making continuous and long-term investments. In October 2024, the Group presentedo Xiaomi HyperOS 2, with three main technologies, including HyperCore, HyperConnect, and HyperAI, offering a new and advanced experience in intelligent device connectivity and AI functions. The Group is integrating AI into Xiaomi HyperOS 2, bringing AI technologies to its smart EVs, smartphones, and smart home devices, thereby strengthening its "You × Your Car × Your Home" strategy and fueling a new wave of high growth in the three main markets of smartphone ecosystems, smart EVs, and large smart appliances.

Understand the reasons to invest in the mobile retail market in 2025

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Understand the reasons to invest in the mobile retail market in 2025

Mobile retail has established itself as one of the most promising segments of digital commerce. With consumers becoming increasingly connected, the use of shopping apps has grown exponentially in recent years, becoming an essential channel for retailers looking to expand their presence and competitiveness.

According to the Sensor Tower's State of Mobile 2025 report, the segment continues to evolve, driven by changes in consumer behavior, advances in artificial intelligence (AI), and the globalization of e-commerce. Considering the scenario, investing in this type of business is not just an option, but a necessity for companies seeking to innovate and grow.

Continued growth of mobile commerce

In 2024, consumers spent around $150 billion on apps, a 12.5% increase compared to the previous year. Additionally, the average daily time per user increased to 3.5 hours, and the total hours spent on apps exceeded 4.2 trillion, a 5.8% increase. The data indicates that people not only spent more time on mobile devices but also increased their spending on digital platforms.

Another relevant factor is the global expansion of marketplaces focused on mobile devices. Companies like Temu and Shein demonstrate how it is possible to scale a business globally through a well-structured digital strategy. However, the success of these models requires an enhanced user experience and efficient integration between physical and digital channels.

Artificial intelligence as a competitive advantage

The Sensor Tower report also indicates that generative AI applications reached $1.3 billion in global revenue, a significant growth compared to $455 million in 2023. The total number of AI app downloads skyrocketed, reaching 1.5 billion in 2024. In retail, AI enables advanced personalization, more accurate product recommendations, and interactive experiences that increase consumer engagement. Technology also improves operational efficiency by optimizing logistics and inventory management based on predictive data.

Brasil: mercado promissor

Brazil stands out among the most promising emerging markets, attracting the interest of major international brands. Despite strong competition, there are still many opportunities for companies that understand the peculiarities of Brazilian consumers and can adapt their strategies to cater to both online shopping and brick-and-mortar retail. The integration between channels – physical, web, and mobile devices – is no longer a differentiator, but a strategic necessity. Companies that manage to combine these experiences and offer additional services through apps, such as personalized assistance, loyalty programs, and exclusive content, have the edge.

Digital retail focused on mobile devices represents a great opportunity for companies looking to innovate and expand in 2025. The increase in app usage time, the advancement of AI, and the expansion of global marketplaces are key factors driving the sector's evolution. In Brazil, the growing demand and digital transformation of commerce make the scenario even more favorable for investments. For retailers who have not yet established a presence in this environment, the time to act is now. Adapting to this reality is not just a trend, but an essential requirement to stay competitive.

Amazon Announces Cut of 14,000 Management Positions by 2025

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Amazon Announces Cut of 14,000 Management Positions by 2025

Amazon announced a restructuring plan that will eliminate approximately 14,000 managerial positions by early 2025. The measure aims to save between US$ 2.1 billion and US$ 3.6 billion annually, representing a 13% reduction in the company's global management workforce, which will decrease from 105,770 to 91,936 managers.

This decision comes after recent layoffs in Amazon's communications and sustainability departments as the company seeks to streamline its operations and restructure teams.

According to Business Insider, the job cuts are part of CEO Andy Jassy's strategy to simplify decision-making processes and accelerate internal procedures. Last month, Jassy announced plans to increase the proportion of individual contributors relative to managers by at least 15% by the end of the first quarter of 2025. He emphasized that reducing management layers will make operations more efficient and allow Amazon to make faster decisions, avoiding excessive bureaucracy.

In a note released on Thursday, Morgan Stanley projected that Amazon's plan could eliminate around 13,834 managerial positions by the beginning of next year. The estimate is based on the premise that managers represent 7% of the company's total workforce.

“Morgan Stanley estimated that this effort could lead to the elimination of approximately 13,834 management positions by early next year, resulting in cost savings of $2.1 billion to $3.6 billion,” Business Insider reported.

As part of this plan, Amazon launched a "bureaucracy complaint channel," encouraging employees to report inefficient procedures that delay work. Managers also received instructions to increase the number of direct subordinates, limit high-level hires, and review salary structures to support the transition to a leaner management model.

This wave of layoffs continues Amazon's cost-cutting efforts, which had already cut more than 27,000 jobs in 2022 and 2023. The company also withdrew from projects that did not generate profits, including its "Try Before You Buy" initiative for clothing and a quick delivery service in physical stores.

Amazon's workforce grew significantly during the pandemic, reaching over 1.6 million by the end of 2021, a substantial increase from the 798,000 employees at the end of 2019. Although the numbers have decreased since then, the company is still recalibrating its staffing needs.

At the beginning of this year, Amazon mandated that corporate employees return to the office five days a week. Some were asked to relocate to designated office centers, which led some professionals to choose to leave the company rather than move.

With information from Techstartups.com

Zabbix Meeting arrives in Porto Alegre with free event for IT leaders

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Zabbix Meeting arrives in Porto Alegre with free event for IT leaders

On March 26th, Porto Alegre (RS) will host another edition of the Zabbix Meeting, a free in-person event aimed at IT managers and leaders from various sectors of the market. Organized by Unirede IT Intelligence, Zabbix's Premium Partner in the region, the meeting will be held at Instituto Caldeira (Tv. São José, 455 – Navegantes), from 8:30 AM to 12:30 PM.

The event is an exclusive opportunity for managers and decision-makers to understand how Zabbix, one of the leading open-source monitoring tools, can transform IT management. The program includes lectures with specialists, experience sharing, and qualified networking, demonstrating how real-time analysis, customized reports, and scalability can optimize processes and drive innovation in companies.

The agenda includes the lecture "Infrastructure in Transformation: The IT Monitoring Journey in Latin American Organizations," followed by a panel discussion on "Enhancing Business with Open Source Tools." The meeting will also discuss security and innovation in corporate and government environments, followed by a presentation of real use cases of the platform. The event will conclude with an exclusive tour of Unirede, offering participants a hands-on and immersive experience in the Zabbix universe.

Participation is free, but spots are limited. For more information, visit:https://www.zabbix.com/br/events/meeting_brazil_2025_porto_alegre

Hostinger launches AI that allows you to create web applications without programming

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Hostinger launches AI that allows you to create web applications without programming

Hostinger has just announced the launch ofHostinger Horizons, a new AI (Artificial Intelligence) based tool that allowscreation, editing and publishing of web applications without the need for programming knowledge.

The solution works through a conversational assistant that understands simple commands and generates complete applications in an automated manner.

This means that Hostinger Horizons simulates the experience of talking to someone skilled in software development, able to offer possible solutions and make adjustments and variations instantly.

The proposal, in this case, is to simplify a process that traditionally requires months of development, specialized technical knowledge and a high investment.

Unlike other platforms that require external services for hosting and domain,Hostinger Horizons offers an integrated solution, which brings together in a single environment the resources necessary to deploy an application.Hosting, domain and emailare already incorporated, which reduces steps and speeds up the launch.

In initial testing, simple web applications – such as acalorie counter, oneeducational gameand atime management tool– were developed and published in just a few minutes, without the need for programming.

In this context, the possibility of creating web applications without technical barriers can facilitate the development of projects forentrepreneurs, startups and small businesseswho need to validate ideas quickly.

"Every entrepreneur who has ever wanted to create their own web application at some point has faced the following question: how to create if I don't know how to program?" How to take the first step to show my idea to investors? ", explains Rafael Hertel, Hostinger's Country Manager in Brazil.

Web applications have already turned ideas into multimillion-dollar startups, but creating them has always required knowing how to program or hiring a developer. Now, with Hostinger Horizons, we have reached the moment ofdemocratization of web application creation, allowing anyone to put their unique and exciting ideas online,” he adds.

Creating web applications without programming

Companies likeDuolingo, NotionandAirbnbThey emerged as simple web applications before becoming major global brands.

Therefore, the possibility of developing this type of solution in an accessible way can facilitate the emergence of new businesses and accelerate the validation of ideas in the market.

“Building a web application like this from scratch takes weeks or months, and hiring a developer can cost thousands of dollars. On larger projects, both the time and costs grow exponentially,” explains Hertel.

According to Hostinger's Country Manager in Brazil,Hostinger Horizons enables entrepreneurs and startups to build functional online tools and test ideas faster"It's like working with a developer or an agency, only much faster and at a fraction of the cost," he points out.

In practice, therefore, the tool's proposal is to allow small businesses, startups and entrepreneurscreate and test digital solutions without the need for programming. 

In this sense, the possibility of developing a prototype – called MVP – or internal tools without technical intermediation can represent a competitive advantage, which makes the entire process more agile and economical.

How Hostinger Horizons Works

Overall, Hostinger Horizons uses artificial intelligence to interpret natural language commands and transform descriptions into functional applications and offers features such as:

  • AI Chat Interface:the tool operates through a simple chat, in which artificial intelligence creates, adds and edits the app's elements as you describe, displaying a real-time preview alongside the conversation;
  • Multilingual and Voice Support:the system understands commands in more than 80 languages (including Portuguese) and accepts voice input for greater convenience;
  • Image input:You can submit sketches or screenshots as design or functionality reference, which the AI uses to fine-tune the app;
  • Integrated publication:when the application is ready, it can be published on a custom domain with a few clicks, which can be accessed instantly;
  • Continuous updates:Refinements or new features can be added at any time – just ask in the chat – and Hostinger Horizons will immediately re-implement the changes, keeping the app up to date.

With the growth of the startup ecosystem in Brazil, tools like this candrive the creation of digital solutionsmore quickly and economically.

In addition to benefiting entrepreneurs and small businesses, Hostinger's new technology presents itself as an alternative for digital agencies and developers, who can speed up their processes without compromising the customization and functionality of projects.

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