A Maxbot, omnichannel platform specialized in optimizing customer service, has just secured an investment of R$ 2 million, result of your participation in the programMG Gov Hub of the Minas Gerais State Research Support Foundation (FAPEMIG). The resource will be used to implement new artificial intelligence (AI) features and develop a CRM (Customer Relationship Management), that will be integrated into the Maxbot platform. With that, almost 400 clients of the company throughout Brazil will be benefited
The MG Gov Hub is an initiative of the Government of Minas Gerais that mobilized startups to solve challenges in different government areas. With a total budget of R$ 40 million, the program distributes up to R$ 2 million for each approved challenge, fostering innovation in the state and boosting the startup ecosystem."It is a tremendous opportunity for any local startup to have the chance to participate and develop a project that brings a positive impact to the day-to-day life of the state". "It is a pleasure to have been selected", Rômulo Balga states, CEO of Maxbot
The project in question, developed by Maxbot, it will last 24 months according to the contract, with the expectation of being released around the beginning of 2026
Investment in Innovation and Product
The investment received by Maxbot is exclusively intended for product development, according to the program guidelines. With that, the company plans to significantly expand its technological capabilities, integrating new AI-based features
"The implementation of more artificial intelligence within the platform will bring gains in efficiency and personalization for our clients". The focus is on creating tools that automate processes and improve the user experience, both in the public and private sectors, Rômulo states
The CRM that will be developed as part of the project promises to centralize and optimize the management of interactions with customers, providing more agility and control to companies that use Maxbot
Technology for Public and Private Sectors
Maxbot's project was one of those approved in theHub MG Gov, initiative that connected startups to government challenges in the State of Minas Gerais. The company responded to a demand from the State Secretariat for Social Development (Sedese), that seeks an intelligent interface to facilitate communication between the different municipalities in Minas Gerais, that total 853 municipalities.
Maxbot's solution was chosen for incorporating AI to automate responses to simple questions, with a relatively simple installation that is intuitive for customer service, releasing public servants for more complex tasks
In addition to meeting this challenge, the investment will also have a direct impact on Maxbot's current clients. This initiative strengthens our commitment to delivering innovative and efficient solutions for all our clients. It is a milestone that will benefit the entire Maxbot ecosystem, finalizes Rômulo
