The Central Bank announced that Automatic Pix will be launched on June 16, 2025, promising to transform the subscription and recurring payment market in Brazil. The new system will enable automatic charges via Pix, eliminating barriers such as expired credit cards and forgotten bills, which can boost conversion and customer retention rates.
According to a Chargebee study, 45% of recurring companies lose at least five hours weekly on manual billing adjustments. Additionally, about 35% of transactions fail, potentially reaching 70% in some cases. Another relevant indicator is that in the first quarter of 2024, Pix accounted for 46% of purchases made by merchants on the Nuvemshop platform, surpassing credit cards, which accounted for 44% of paid orders. This data reinforces the trend of adopting Pix as the main payment method in e-commerce and the subscription market.
“We believe that Automatic Pix will be a game-changer for subscription clubs. Unlike traditional automatic debit, it will be more accessible and without bank bureaucracy for joining. This will allow small and medium-sized businesses to implement recurring models with greater security and financial predictability, opening up new opportunities for companies that want to create subscription models without relying on cards,” he says.Luan Gabellini, co-founder of Betalabs Technologyand specialist in e-commerce solutions and recurring subscriptions.
