With the digitization of recent years, the volume of applications and software that society accesses daily is increasing more and more. However, for these programs to function properly, numerous test cases are conducted from the creation of the application until its launch. For this, Information Technology professionals need to access each function within the application and simulate the various user action possibilities in order to identify errors and create the necessary solutions. In this way, applications reach the market only when they are functioning correctly, preventing losses to developers and their clients.
"It is a very large area within IT that requires many hours from specialized professionals. Now, with the support of Artificial Intelligence (AI), the developer can identify all system flaws in a few hours, which manually could take days," explains Juliano Haus, CEO of TestBooster.ai, who has been working in the technology field for over 20 years.
One of the differentiators is the use of Artificial Intelligence, which accelerates the execution of software tests, making the process more accurate. This is because the AI itself accesses the screen and maps all possible variables, performing actions automatically.
"Until then, the solutions available on the market performed tests automatically, but it was necessary for the professional to do a prior programming of the points they wanted to test. With TestBooster.ai, there is no need for programming in this process," emphasizes Juliano Haus. "Your intuitive interface also allows anyone who is well-versed in the business rules of your systems to create and perform tests, without relying on a specialized professional," he adds.
With AI autonomy, the technology allows multiple tests to be conducted simultaneously and during nighttime hours, for example, speeding up the process and increasing the team's productivity. At NextAge, a software development company operating for 17 years in the market, TestBooster.ai accelerated activities by 40% during this execution phase.
Launched 2 months ago, TestBooster.ai already has several clients across Brazil, mainly in the financial, cooperative, and SaaS sectors. The solution can be accessed via subscription, according to the client's demand. "We believe this is an important step so that in the future we will have a system capable of self-regulation, identifying failures and promoting corrections autonomously," highlights Juliano Haus.
Adobe confirmed the first edition of Adobe Summit Brazil, scheduled for April 23 at Teatro Santander in São Paulo. The event reinforces the strategic importance of Brazil and Latin America in the company's global operations. The initiative takes place a few weeks after the Adobe Summit brought together 12,000 executives and market leaders in Las Vegas, from March 17 to 20.
Among the highlights of the event in Brazil is the participation of Raphael Abreu, Coca-Cola's global vice president of design, who will demonstrate how the brand applies artificial intelligence to enhance creativity, consistency, and impact on a global scale. He and the brand, Coca-Cola, were present at the international edition, starring in inspiring lectures and one of the main activations.
"Brazil is experiencing a period of strong digital acceleration, and hosting the Adobe Summit in the country is a direct response to the progress in the pursuit of digital maturity by companies — as well as reflecting the enormous potential of the Brazilian market," says Mari Pinudo, Adobe Country Manager in Brazil. We have been monitoring this evolution with an operation that is increasingly close to our clients and fully aligned with the challenges and opportunities of the region.
The Adobe Summit, held in March, marked the launch of solutions focused on personalization and the secure use of artificial intelligence in marketing workflows. One of the main announcements was the Adobe Experience Platform Agent Orchestrator, which allows companies to control large-scale generative AI agents. Adobe also expanded Firefly's features, now integrated with GenStudio, focusing on content production optimization and greater creative efficiency.
These advancements are at the heart of the Adobe Summit Brazil.For Camila Miranda, Marketing LeaderFrom Adobe Latam and the event's executive responsible, the initiative reinforces the brand's commitment to the Brazilian market. "The event held here will not be just a replica of what was done in Las Vegas. It is a platform for strategic exchange with the local ecosystem. We will show how AI, creativity, and data come together to create unique experiences and tangible results," he states.
In the global edition, companies such as Delta, General Motors, and Marriott showcased digital transformation cases. Two Brazilian brands—Vivo and Bradesco—were among the finalists of the Experience Makers Awards, which recognizes visionary leadership and innovation in customer experience. The Latin America delegation included over 200 professionals from 10 countries.
With the arrival of Adobe Summit in Brazil, the big tech company is expanding its presence in the country and positioning the event as a catalyst for innovation for companies seeking to stand out in an increasingly data-driven, efficient, and personalized landscape.
Johnny Soares can be described as a dreamer driven by determination. With resilience and strategic vision, he turned obstacles into opportunities, founding Sinctec Sistemas, an enterprise that would change the way some of the country's largest transportation and e-commerce companies manage their logistics operations. Your great achievement? Develop an innovative software that, in a short time, began processing millions of deliveries from the largest retailers in Brazil, optimizing processes, providing real-time visibility, and establishing itself as a true pioneer in the sector.
Born entrepreneur since the age of 12, experimenting with everything: from street markets in São Paulo to industries, pharmacies, and even selling funeral plans. But it was in technology that he found himself. "I only bought my first PC at 18 years old. Technology was a luxury I couldn't afford before then," he recalls. With dedication and study, he earned a scholarship to study Computer Science and, still in college, obtained his first internship in software development, thus beginning his journey in the technology sector.
In 2013, Johnny invited friends Jeihson, Diego, and Orlando to become his partners at Sinctec Sistemas. Even facing the common challenges of a new business, he remained steadfast in his vision to build something truly transformative for the clients. In a short time, the team grew and, with only one year of operation, the company already had 12 employees and was beginning to attract market interest. However, the economic crisis of 2015 and 2016 brought significant obstacles. The high default rate and operational costs forced Johnny to rethink the business model. It was at this moment that he decided to invest in his own products, beginning a new, more mature and strategic phase.
The development of millions of software
One of the biggest milestones in your journey was the creation of an innovative transportation management platform for e-commerce, launched in 2017 by Sinctec Sistemas. Developed 100% by the team, under your leadership at all stages, from planning to implementation, the solution transformed the logistics control and optimization of large companies. Still that year, the first contracts were signed and the results soon followed: each year, millions of deliveries began to be processed. "It's hard to find a Brazilian who hasn't received an order managed by our platform," reflects Johnny with pride.
Large retailers began to adopt the software, monitoring their operations in real time, and, satisfied with the results, started recommending it to partners. "It was when I realized that we were transforming e-commerce logistics in Brazil," he recalls. In 2019, the platform reached the milestone of 5 million monitored deliveries, tracking thousands of products, increasing customer efficiency, and surpassing R$1 billion in transported goods value. The companies that adopted the solution saw their results skyrocket. Some grew by up to 1500% in just two years. "Seeing how much this positively impacted the day-to-day operations was extremely rewarding," he says. The numbers speak for themselves. More than growing, technology has helped redefine what it means to succeed in the logistics sector.
The pandemic
The COVID-19 pandemic in 2020 brought an unprecedented challenge and a unique opportunity. With the boom in online shopping, the demand for efficient logistics skyrocketed, and Sinctec's platform became essential. Transport companies and retailers turned to the solution to manage deliveries quickly, and the software made an impressive leap: by 2020, it was processing 1.5 million deliveries per month, supporting the operations of major brands amid the chaos. "The pandemic tested our capacity, but we turned the challenge into an opportunity," he/she/they points out.
The platform's performance quickly attracted market interest. Still that year, purchase offers began to arrive. After an intense period of negotiations, and at only 34 years old, the entrepreneur finalized the sale of the software to a retail giant in a million-dollar transaction. "For those who grew up in the far east zone, it's surreal to experience something like this," he confesses. He acknowledges that the path was full of obstacles, but highlights the fundamental role of the team that stood by his side. "It wasn't easy, but with this team I feel we would be capable of conquering anything," he says proudly. The journey that began amidst challenges ended as a milestone of overcoming and achievement.
The numbers are impressive: the platform surpassed 50 million deliveries per year, handling more than 10 billion reais in goods. These are results that clearly demonstrate the size of the impact and the growth potential of the solution.
After four years leading the product sold to a retail giant, spearheading innovations and transforming the company's logistics, Johnny Soares decided to return to the entrepreneurial world with renewed energy. Alongside his partners and a team of more than 30 talented professionals, he immersed himself in new projects. Among them is Associatec, a solution aimed at the third sector, as well as tailored consulting services and, of course, the development of new logistics tools.
The next chapter of this journey is to take your solutions outside Brazil and continue betting on cutting-edge technology. "We are excited about this new generation of solutions we are developing," says Johnny, with sparkle in his eyes.
From a boy who started working at a very young age to help at home to becoming the creator of a product that generated over 25 million reais in revenue, his story shows that innovation and resilience go hand in hand in building a solid and transformative business.
Brunsker, a Brazilian technology company, won a crucial legal battle against Oracle and managed to annul a million-dollar charge that could have led the company to bankruptcy. The clash began after a failed acquisition attempt (M&A) by an Oracle partner, who offered only R$ 3 million for 51% of Brunsker (in the form of an investment in the operation –cash in), with Brunsker generating around R$ 600,000 in monthly revenue and experiencing growth. Faced with the refusal, Oracle took aggressive measures to pressure the company, unilaterally changing the billing method.
The strategy involved an excessive increase in the contract cost between the two companies. The monthly amount paid by Brunsker for the use of Oracle technology increased from R$ 40,000 to R$ 500,000, with no proportional financial relationship to the scope of services. Unable to bear the "adjustment," which was basically the revenue amount of Brunsker, he filed a lawsuit to prove that the increase was unenforceable. However, to make the measure even more aggressive, Oracle filed a lawsuit (by counterclaim) demanding the due dates of the upcoming installments without Brunsker having used the absurd amount of R$ 5.3 million, which considering the time, interest, and monetary corrections, could reach amounts exceeding R$ 16 million.
According to Sthefano Cruvinel, CEO of EvidJuri, to exemplify suffocation:"It would be like someone renting a house with a 36-month contract, the landlord abusively increasing the rent (from 5 thousand to 50 thousand) and also making you leave the property and paying all future installments as a penalty," explains Cruvinel.
A first judgment was unfavorable to the Brazilian company, which was ordered to pay the full increase, as well as to the growing company (Brunsker), which was notably subjected to harassment to sell, to pay the abusive increases and the future contract values.
In this scenario, EvidJuri, a national reference in evidentiary intelligence and technical audits for complex litigation, was engaged to restructure the legal-evidentiary strategy in the appellate phase and to overturn an unjust and technically flawed court decision.
With a strategic approach based on a solid technical opinion and independent auditing, EvidJuri demonstrated that the process could not proceed without a thorough evaluation by a specialist. The work brought to light hidden technical inconsistencies and documentary evidence that supported the need for a new analysis.
The resultSentence annulled, inflated charge discredited, and million-dollar debt extinguished, ensuring the continuity and return to growth of Brunsker in the market., who was once again approached by Oracle's partner (SkyOne) to acquire the portfolio, again at a low price and using privileged information.
This victory goes beyond Brunsker. It is a fundamental precedent for Brazilian companies facing unfair pressures from largeplayersinternational and who believe in Justice. Respect for contracts and free competition is essential for the technology sector, where power and money cannot override the people and families who depend on companies much smaller than Oracle. We came to re-balance this scale.", affirmed Sthefano Cruvinel, CEO of EvidJuri."
Optimization is one of the main objectives of companies, including the retail sector. In this context, automation emerges as a response to this search, driven by a range of technologies that promise to revolutionize everything from logistics operations to the consumer's shopping experience. And it is in the opportunity to integrate processes, reduce costs, and personalize interactions that automation gains a central role in the strategic decision-making of retailers aiming for success in an increasingly competitive market.
It is important to remember that automation in this sector is not a new concept, but, given its evolution and the increasing accessibility to new technologies, its impact has been increasingly significant. According to Mordor Intelligence's report, the retail automation market size was estimated at $17.46 billion in 2024 and is expected to reach $37.38 billion by 2029, growing at a CAGR of 14.66% during the forecast period (2024-2029).
In this scenario, there are various tools and systems that are reshaping the sector and, in some cases, directly impacting the customer experience. This can be seen with self-checkout, which reduces queues in physical stores; interactive kiosks, which facilitate product searches; integrated inventory, which ensures availability; and AI or QR Code-based assistance, which speeds up information retrieval, among countless other possibilities that the automation universe offers.
This ease and efficiency can also be found in the online environment through AI personalization, intelligent recommendations, 24/7 chatbot support, automated order updates, and the proactivity of predictive analytics, which enhance customer satisfaction and loyalty.
Beyond its effect on the end consumer, it also significantly contributes to reducing operational costs, because it optimizes inventory and implements smarter logistics. With this, by automating processes, it is possible to reduce steps that create unnecessary bureaucracy, thereby increasing productivity. Profits also benefit from an improvement, as it is possible to reduce losses and frauds and make more accurate decisions based on data.
Despite the benefits, automation in retail presents challenges, including high initial costs, complex integration with legacy systems, and possible resistance from employees, which may require greater attention in management and training. Another factor that companies also face is the lack of qualified professionals, which is important to know how to handle the dilemmas that will arise.
To address both technical and cultural issues, it is important to seek the assistance of a consultancy. After all, with her, it will be possible to establish an implementation and strategic planning that will be more effective, relying on experienced professionals who will be able to visualize the best solution for the company's problems.
Automation is not just a trend in retail, but a fundamental transformation that is shaping how companies operate and compete. Retailers can leverage the power of automation to optimize their processes, enhance the customer experience, and build a more efficient and prosperous future.
Vittorino Watches, a high-end watch brand founded by influencer Vitor Siqueira, has just launched the first exclusive app for selling watches in Brazil. Available for iOS and Android, the Vittorino Watches app consolidates the brand's pioneering spirit, offering customers a fast, secure, and sophisticated experience to purchase pieces from the exclusive collections — such as Essenza Champagne and Cobalt, Corsa in the Black model, and Maestro in the Onyx and Sandstone versions.
Unlike generic marketplaces, Vittorino's app is the only one in the country dedicated exclusively to selling watches, integrating the entire brand catalog in a premium digital environment. The app's diferencial lies in the complete experience offered to users. "It's not just about buying a watch through the phone. We created an environment where every touch on the screen reflects the same excellence we put into our products," explains the brand's CEO, Vitor Siqueira.
The Essenza, Corsa, and Maestro collections, highlights of the launch and available for purchase, maintain the brand's standards of excellence: Swiss Ronda Quartz movements, 316L stainless steel cases, and sapphire crystals – features that place Vittorino's pieces at the level of international watchmaking.
With this launch, Vittorino Watches reaffirms its position as a disruptor in the Brazilian luxury market. "While other brands are content to be on generic marketplaces, we are creating our own path," concludes Siqueira, making it clear that this is just another step in the brand's ambitious expansion.
In an accelerated digital transformation scenario, shopping apps are consolidating as essential tools to retain customers and boost engagement with brands. In 2025, the trend is that these platforms will become even more strategic, integrating loyalty features that go beyond traditional point and reward programs.
According to Bruno Bulso, Operations Director and co-founder of theKobe Apps, a leading platform in mobile commerce app development for the Brazilian retail sector "shopping apps are evolving to become central to the consumer's journey, not just as sales channels but as relationship platforms. loyalty naturally occurs when we offer personalized experiences, relevant rewards, and features that continuously engage the customer."
Cacau Show and Whirlpool at the forefront of this transformation
One of the success stories highlighted by the company is Cacau Show, which uses the Cacau Lovers program to significantly increase its customers' repurchase rate. Through a gamification dynamic, customers accumulate points (cacaus) with each purchase, which can be exchanged for exclusive products. This strategy not only strengthens the emotional bond with the brand but also encourages repeat purchases. According to Cacau Show data, the app has a 4.3-star rating and currently has over 250,000 active users, reaching the top 2 in the Food and Beverage app category.
Another example is Compra Certa, the marketplace of the Whirlpool Group, with over 140,000 apps installed on the Play Store, which adopted an innovative approach to customer loyalty in a high-ticket, low-recurrence segment, such as appliances. The program ofcashback offers attractive rewards proportional to the purchase amount, encouraging consumers to return to the app to buy other products.
In addition to transactional applications, relational applications, and gamification
According to the COO of Kobe Apps, the company has been investing in technologies that enable the integration of multiple loyalty features within a single shopping app. This includes everything from points and rewards programs to gamification strategies, such as missions and challenges that encourage consumers to interact more with the brand.
A practical example of this approach is the use of customized "Missions," where consumers are rewarded for completing specific actions, such as making a second purchase within a certain period or the customer is rewarded with a free gift. "These missions not only increase the time spent on the app but also strengthen the relationship between the consumer and the brand," says Bruno.
Bruno Bulso emphasizes that "loyalty is no longer a differentiator, but a necessity in the current market. Consumers expect to be recognized and rewarded for their loyalty, and shopping apps are the perfect tool to deliver this experience in an integrated and efficient way." Interactive features, such as "Spin the wheel and win benefits" and "Coupon scratchers," enhance engagement and loyalty in retail apps.
Kobe Apps also highlights the importance of clear metrics to measure the success of loyalty strategies. Through their platform, brands can monitor indicators such as repurchase rate, customer lifetime value (LTV), and ROI of loyalty programs.
"With the rise of shopping apps as loyalty tools, the brands that adopt these strategies in 2025 will be ahead of the competition, building lasting and profitable relationships with their consumers," completes Bulso. Kobe Apps remains committed to leading this transformation, offering innovative solutions that combine technology, data, and creativity to deliver exceptional results.
The concept of ESG – Environmental, Social, and Governance – has been gaining significant importance in society and in numerous markets today. According to the study "Advances and Challenges: ESG Maturity in Brazilian Companies 2024," conducted by Nexus in partnership with Beon ESG, 51% of the country's companies have sustainability strategies, and this percentage is expected to grow with the expansion of social and environmental demands from different sectors. Considering the popularization of this debate, theDEEP ESG, impact measurement, reporting, and monitoring company for sustainability management, launched the DEEP Glossary to synthesize the universe of nomenclatures, rules, and principles of the main terms and concepts associated with ESG.
The material was created with the aim of educating the market about the concepts of environmental, social, and governance sustainability, gathering data, infographics, and terms that are relevant to expanding knowledge about ESG."ESG is an increasingly relevant and urgent topic for the future of our planet and our generations. However, many people still have difficulty understanding its concepts and applying them in practice. Therefore, we decided to create the DEEP Glossary, an educational and accessible material that can be used by anyone who wants to learn or deepen their understanding of the subject," statesArthur Covatti, CEO and co-founder of DEEP ESG.
Built by masters and doctors specialized in ESG, the DEEP Glossary contains relevant information for people of different seniorities in the sector who want to start understanding the terms or deepen their knowledge in more specific topics. The content is divided into the categories ESG, Green Finance, Sustainability, and Impact, with each section detailing acronyms, charts, diagrams, laws, and concepts relevant to the topics. In total, more than 130 terms are presented and explained throughout the 49 pages of the material.
This knowledge is not only essential for professional performance but also for strengthening the reputation of companies. According to the survey "Brand Reputation: What Drives Brazilian Behavior," conducted by Nexus in 2024, companies that do not promote good ESG policies are perceived negatively by Brazilians, which is the main reason why 26% of study participants stopped admiring a company. In this sense, mastering the concepts presented in the glossary becomes essential for making strategic decisions aligned with sustainability principles.
For now, having ESG principles structured in a robust way is a competitive advantage, but soon this focus on sustainability will become a prerequisite for market existence. Society and consumers are increasingly attentive and critical of the companies around them, so those who are concerned with ESG now are getting ahead and strengthening their brand reputation. The DEEP Glossary emerges in this context as a comprehensive guide for those who want to start or are already halfway along the path toward sustainability, he adds.CovattiThe glossary is available on the DEEP ESG website in PDF format, which can be obtained free of charge and accessed online or offline.
Kwai Shop, an integrated marketplace with the short video app Kwai, has formed a strategic partnership with Olist, an ecosystem of solutions for SMEs with over 50,000 clients, to optimize the management of sellers operating on the platform. The integration allows automating processes such as inventory control, orders, and finances, making the operation more efficient and contributing to business growth.
With the new integration, merchants using Olist's ERP system can automatically import orders, create bulk listings, and monitor the entire sales process—from approval to product collection. Additionally, the system offers features such as a separation list and verification of packaged products, making the daily life of online sellers easier.
The partnership reinforces Kwai Shop's strategy to expand its e-commerce ecosystem and attract more local sellers. Olist's base has over 50,000 active users, which should boost the entry of new entrepreneurs onto the platform. To start selling, it is necessary to have a pickup address in the state of São Paulo.
Officially launched at the end of 2024, after a testing phase since 2023, Kwai Shop has already grown by 1300% in daily purchase orders over the past year. During Black Friday, for example, live commerce actions generated over R$4 million in sales and totaled 300 hours of live broadcasts, demonstrating the potential of the combination of short videos and digital commerce.
Kwai Shop hosts a wide variety of products – such as electronics, home items, and cosmetics – and offers benefits like reduced commissions for new sellers. With over 65 million users in Brazil, Kwai continues to expand its presence as a relevant channel to boost the revenue of brands and entrepreneurs on a viral social network.
The integration with Olist is available directly within the ERP system, and the connection process is simple: just access the integrations menu and search for "Kwai Shop".
Data from ANTT (National Land Transport Agency) indicate that there are 2.6 million trucks and 900,000 self-employed drivers registered in Brazil. And the records of fatal accidents are frightening. In 2023, according to the Federal Highway Police, 17,579 accidents involving trucks were recorded, resulting in 2,611 deaths. In 2024, deaths on federal roads increased to 3,291.
In this scenario, Iriom, a technology company that concentrates a series of services for road transport professionals in its app, launched "Iriom Guardian," a multiservice product that combines, in a single plan, coverage for death or disability, unlimited online medical consultations (24 hours a day), funeral assistance, and emergency credit.
According to Paulo Nascimento, CEO of Iriom, the "Iriom Guardian" was structured based on the specific needs of truck drivers and their families, focusing on providing support in risk situations associated with their professional activity. The plan combines different forms of protection into a single solution and aims to facilitate access to services such as medical care, financial protection, and assistance in critical situations through the company's app. "It is an unprecedented solution for truck drivers, a group often neglected by traditional health plans and insurance models," he states.
The idea gained momentum in December 2024 when Iriom conducted a qualitative survey during the 36th São Cristóvão and Truck Drivers Festival in Garibaldi, Rio Grande do Sul, the largest truckers' festival in Brazil. The result reinforced the need for more humane and accessible solutions for independent truck drivers.
In the sampling, 52.2% of truck drivers work independently, 56.5% own their own truck, 72.7% are married, and 86.4% of respondents have one or more children. The survey revealed that 61% have already stopped seeking medical care because they are traveling or lack easy access to health services on the road. About 57% of them drive more than 8 hours a day.
"Many drivers mentioned that they do not have health insurance, life insurance, or any protection in case of leave due to accident or illness. And the reason for this is the high cost imposed by the traditional market. Most said that if something serious happens, the family will be unprotected. One of the most cited feelings was the fear of 'something happening' and not being able to help the family with the procedures, neither financially nor emotionally. These responses justify the creation of a targeted product like ours."
The executive states that everything was designed to ensure the user quick access to medical care, financial support, and assistance for themselves and their family, regardless of where they are, without bureaucracy and without burdening their wallet. It is only necessary to activate the desired service through the app itself. The product is suitable for truck drivers who spend days or weeks away from home and face constant risks on the road.
The plan provides coverage for death or disability with substantial amounts, up to R$100,000, and the policyholder gains access to comprehensive funeral assistance, including national and international body transportation, with no mileage limit. In the market, it is common for this type of service to have partial coverage, with distance limits or maximum amounts between R$ 3,000 and R$ 5,000. The death of a truck driver can be very difficult for the family, because due to the profession, death can occur far from home, which makes the cost of transporting the body high for the family.
The usefulness of the "Iriom Guardian" is not limited to these extreme events. Those who work independently on the roads often find themselves in a situation where they need money for an unforeseen event and have to juggle to get it. For this, the plan also offers emergency credit of up to R$ 2,000.
It is worth noting that there are times when freight payment takes longer than usual, and during these moments, having access to credit is all the driver needs to feed themselves, pay for truck parking, among other needs. One advantage is that the "Iriom Guardian" credit plan offers five interest-free days, meaning if the driver manages to pay before this period – for example, if the freight amount is credited to the account – they are completely exempt from fees.
Ecosystem
Iriom was created with the purpose of going beyond a digital bank. The platform functions as a complete ecosystem, bringing together financial services, vehicle debt consultation and installment options, as well as offering benefits such as exclusive discounts on fuel, auto parts stores, and other strategic partners focused on the truck driver's routine. This proposal was born from the difficulties faced by drivers in unexpected situations on the roads. Often, a breakdown of the vehicle means relying on third parties for financial help, which can cause discomfort and overload.
"With the platform we created, this reality changes, as the driver now has a support network that preserves finances and relationships with family and friends, prioritizing the well-being of professionals," he explains.
See below the advantages provided by Iriom Guardian.
