Kwai Shop, an integrated marketplace with the short video app Kwai, has formed a strategic partnership with Olist, an ecosystem of solutions for SMEs with over 50,000 clients, to optimize the management of sellers operating on the platform. The integration allows automating processes such as inventory control, orders, and finances, making the operation more efficient and contributing to business growth.
With the new integration, merchants using Olist's ERP system can automatically import orders, create bulk listings, and monitor the entire sales process—from approval to product collection. Additionally, the system offers features such as a separation list and verification of packaged products, making the daily life of online sellers easier.
The partnership reinforces Kwai Shop's strategy to expand its e-commerce ecosystem and attract more local sellers. Olist's base has over 50,000 active users, which should boost the entry of new entrepreneurs onto the platform. To start selling, it is necessary to have a pickup address in the state of São Paulo.
Officially launched at the end of 2024, after a testing phase since 2023, Kwai Shop has already grown by 1300% in daily purchase orders over the past year. During Black Friday, for example, live commerce actions generated over R$4 million in sales and totaled 300 hours of live broadcasts, demonstrating the potential of the combination of short videos and digital commerce.
Kwai Shop hosts a wide variety of products – such as electronics, home items, and cosmetics – and offers benefits like reduced commissions for new sellers. With over 65 million users in Brazil, Kwai continues to expand its presence as a relevant channel to boost the revenue of brands and entrepreneurs on a viral social network.
The integration with Olist is available directly within the ERP system, and the connection process is simple: just access the integrations menu and search for "Kwai Shop".
