Johnny Soares can be described as a dreamer driven by determination. With resilience and strategic vision, he turned obstacles into opportunities, founding Sinctec Sistemas, an enterprise that would change the way some of the country's largest transportation and e-commerce companies manage their logistics operations. Your great achievement? Develop an innovative software that, in a short time, began processing millions of deliveries from the largest retailers in Brazil, optimizing processes, providing real-time visibility, and establishing itself as a true pioneer in the sector.
Born entrepreneur since the age of 12, experimenting with everything: from street markets in São Paulo to industries, pharmacies, and even selling funeral plans. But it was in technology that he found himself. "I only bought my first PC at 18 years old. Technology was a luxury I couldn't afford before then," he recalls. With dedication and study, he earned a scholarship to study Computer Science and, still in college, obtained his first internship in software development, thus beginning his journey in the technology sector.
In 2013, Johnny invited friends Jeihson, Diego, and Orlando to become his partners at Sinctec Sistemas. Even facing the common challenges of a new business, he remained steadfast in his vision to build something truly transformative for the clients. In a short time, the team grew and, with only one year of operation, the company already had 12 employees and was beginning to attract market interest. However, the economic crisis of 2015 and 2016 brought significant obstacles. The high default rate and operational costs forced Johnny to rethink the business model. It was at this moment that he decided to invest in his own products, beginning a new, more mature and strategic phase.
The development of millions of software
One of the biggest milestones in your journey was the creation of an innovative transportation management platform for e-commerce, launched in 2017 by Sinctec Sistemas. Developed 100% by the team, under your leadership at all stages, from planning to implementation, the solution transformed the logistics control and optimization of large companies. Still that year, the first contracts were signed and the results soon followed: each year, millions of deliveries began to be processed. "It's hard to find a Brazilian who hasn't received an order managed by our platform," reflects Johnny with pride.
Large retailers began to adopt the software, monitoring their operations in real time, and, satisfied with the results, started recommending it to partners. "It was when I realized that we were transforming e-commerce logistics in Brazil," he recalls. In 2019, the platform reached the milestone of 5 million monitored deliveries, tracking thousands of products, increasing customer efficiency, and surpassing R$1 billion in transported goods value. The companies that adopted the solution saw their results skyrocket. Some grew by up to 1500% in just two years. "Seeing how much this positively impacted the day-to-day operations was extremely rewarding," he says. The numbers speak for themselves. More than growing, technology has helped redefine what it means to succeed in the logistics sector.
The pandemic
The COVID-19 pandemic in 2020 brought an unprecedented challenge and a unique opportunity. With the boom in online shopping, the demand for efficient logistics skyrocketed, and Sinctec's platform became essential. Transport companies and retailers turned to the solution to manage deliveries quickly, and the software made an impressive leap: by 2020, it was processing 1.5 million deliveries per month, supporting the operations of major brands amid the chaos. "The pandemic tested our capacity, but we turned the challenge into an opportunity," he/she/they points out.
The platform's performance quickly attracted market interest. Still that year, purchase offers began to arrive. After an intense period of negotiations, and at only 34 years old, the entrepreneur finalized the sale of the software to a retail giant in a million-dollar transaction. "For those who grew up in the far east zone, it's surreal to experience something like this," he confesses. He acknowledges that the path was full of obstacles, but highlights the fundamental role of the team that stood by his side. "It wasn't easy, but with this team I feel we would be capable of conquering anything," he says proudly. The journey that began amidst challenges ended as a milestone of overcoming and achievement.
The numbers are impressive: the platform surpassed 50 million deliveries per year, handling more than 10 billion reais in goods. These are results that clearly demonstrate the size of the impact and the growth potential of the solution.
After four years leading the product sold to a retail giant, spearheading innovations and transforming the company's logistics, Johnny Soares decided to return to the entrepreneurial world with renewed energy. Alongside his partners and a team of more than 30 talented professionals, he immersed himself in new projects. Among them is Associatec, a solution aimed at the third sector, as well as tailored consulting services and, of course, the development of new logistics tools.
The next chapter of this journey is to take your solutions outside Brazil and continue betting on cutting-edge technology. "We are excited about this new generation of solutions we are developing," says Johnny, with sparkle in his eyes.
From a boy who started working at a very young age to help at home to becoming the creator of a product that generated over 25 million reais in revenue, his story shows that innovation and resilience go hand in hand in building a solid and transformative business.
