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Artificial Intelligence reduces the integration time between companies from months to days

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Artificial Intelligence reduces the integration time between companies from months to days

In 2024, Brazil recorded 1,247 merger and acquisition transactions, according to consulting firm Kroll, and post-merger integration — known as Post-Merge Integrity (PMI) — is a crucial moment for the success of these transactions. Louro Tech, founded in 2024 by Felippe Pires, former partner of XP and current CEO, solved this problem by combining artificial intelligence (AI), real-time data consolidation, and an advanced CRM, reducing the average PMI from several months to just a few days. Currently, the company manages over R$ 20 billion in assets and projects to reach R$ 100 billion by the end of 2025.

During PMI, there are several barriers to be faced by the companies involved. "Every minute counts. Integrating different systems is not just a technical issue – it is an operational risk that amplifies cultural clashes between teams. When essential information is lost in the transition, what was supposed to be synergy becomes a problem," explains Pires.The specialist cites as an example the data integration that he and Louro Tech carried out between two companies. "Consolidating the historical commercial management data of the two companies to enhance synergies, for example, would take at least two months. We reduced this time to three days, merging without losing a single piece of data," comments the CEO.

Another facilitator can be the tool used by organizations to analyze and manage their data. If the companies involved in the merger or acquisition process use the same tool beforehand, the post-merger transition becomes much smoother. "The fact that using the same data structure makes PMI much easier. And since the installation and implementation of the tool are very quick – we configure and implement it in up to a week – we are able to merge companies more efficiently in terms of data management," adds the CEO.

Studies indicate that 41% of mergers and acquisitions fail due to integration failures between companies, leading to significant financial losses. The inability to quickly consolidate strategic information can result in loss of clients, misalignment between teams, and difficulties in adapting to new operational processes. The specialist explains that an office managing R$ 500 million in assets, for example, can spend an average of 16 hours a week correcting errors between disconnected spreadsheets — time that could be dedicated to acquiring new clients.

Efficient data integration not only accelerates operational transition but also allows companies to ensure regulatory compliance and mitigate legal risks. Financial documentation and mandatory reports can be generated automatically, reducing errors and ensuring transparency for audits and regulatory agencies. "It's not just about consolidating data, but ensuring that the entire operation runs smoothly, avoiding regulatory sanctions and optimizing time," adds Pires.

This efficiency directly impacts talent retention within the companies involved in the merger. An agile and well-structured process minimizes uncertainties, reducing the turnover rate of key professionals. Companies facing prolonged and disorganized transitions often lose strategic talent to competitors, jeopardizing business continuity. Louro Tech's technology facilitates team adaptation, ensuring that the merger achieves its growth and operational synergy objectives.

Mobiis announces the launch of a freight marketplace to connect carriers and shippers

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Mobiis announces the launch of a freight marketplace to connect carriers and shippers

A Mobiis, an ecosystem that connects SaaS solutions for the transformation, efficiency, and innovation of the logistics chain in Brazil, announces the launch of its freight marketplace, aimed at connecting carriers and shippers in an agile, efficient, and secure manner. Developed to boost the logistics segment, the exclusive tool features over three thousand approved carriers and a centralized platform for all operations, ensuring greater predictability and operational control.

Designed for companies seeking new leads aligned with their profile or aiming to expand their client network, the platform offers real business opportunities. The solution quickly and efficiently connects carriers facing challenges in finding compatible loads with shippers seeking to distribute them strategically, ensuring competitive budgets and deadlines.

In this regard, Mobiis's freight marketplace provides a Service Level Agreement, known as an SLA, and predefined values in a secure single environment. "Shippers will offer their cargo to companies with an aligned profile and, above all, those already operating in the origin and destination regions of the cargo. This broadens business opportunities with transparency and efficiency, as the complete connection is made in less than an hour," points out Adriano Cagnini, operations director of Mobiis.

Adriano Cagnini, operations director of Mobiis (Press release)

Mobiis will officially launch this feature during its participation in Intermodal South America, the largest and most comprehensive logistics solutions event in the Americas. With the purpose of transforming the national logistics sector through innovation and efficiency, Logtech was developed from the merger of the companies Pathfind and Fretefy.
 

With a portfolio of over five thousand renowned brands using its robust and specialized solutions, such as Heineken, Carrefour, FedEx, Riachuelo, Nestlé, Algar Telecom, Votorantim, Gerdau, AAK, Ajinomoto, and Consigaz, Mobiis projects a 300% growth by the end of 2025.

RecargaPay guarantees more savings on Easter purchases

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RecargaPay guarantees more savings on Easter purchases

With Easter approaching and prices rising, RecargaPay is a more advantageous alternative for consumers who want to save money without giving up their purchases during this period. When using the RecargaPay Credit Card, customers receive 1.5% ofcashbackin all transactions and the balance is credited directly to the app's digital wallet – which still yields the equivalent of 110% of the CDI. Paying with the card, the purchase can still be divided into up to 18 installments, without bureaucracy.
 

Approximately 102.6 million people plan to buy Easter items this year, according to a survey conducted by the National Confederation of Shop Managers (CNDL) and the Credit Protection Service (SPC Brasil). In response to this demand, RecargaPay offers payment solutions that benefit consumers when gifting friends and family, whether with a credit card that refunds part of the amount spent or with the option of installment Pix payments, with the lowest rate in the market, just 3.99%.
 

"We know that Easter is one of the most important dates for the national retail sector, but we also recognize that the current scenario of rising prices in the country requires even more attention to financial control. Therefore, at this moment, we reaffirm our role as a payment tool that combines convenience and savings when Brazilians shop, with solutions that ensure more advantages for your financial life," evaluates Nelson Leite, VP of Payments at RecargaPay. Our focus is always to enable conscious consumption, offering more control over expenses and more profitable returns to our over 10 million customers.
 

How to apply for the RecargaPay Credit Card?

On the app's home screen, select the "Credit Card" option and tap on "Order now". Next, verify your identity, confirm the information, and accept the terms and conditions. The credit limit will be set based on the amount reserved in the wallet, so please add a balance to the card to ensure approval. Finally, it is only necessary to review the data and complete the order. The approval is immediate, with no annual fee, and the entire process happens in a simple, quick, and secure way.
 

The card is the only one in the category that offerscashbackof 1.5% on all purchases. With the guaranteed limit model, the customer determines how much they want to load onto the virtual card and, consequently, how much they can spend, providing greater control and financial organization. Additionally, the reserved amount continues to automatically accrue in the app wallet, with a return equivalent to 110% of the CDI.

With creativity, online stores go beyond chocolate and increase their revenue by 30% during Easter

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With creativity, online stores go beyond chocolate and increase their revenue by 30% during Easter

According to Nuvemshop, the leading e-commerce platform in Latin America, there was a 30% increase in revenue for small and medium-sized e-commerce businesses that invested in Easter, reaching R$ 3.9 million. Approximately 88,000 specific products for the date were sold, a 28% increase compared to 2024.

Products registered as "Easter" on the platform grew by 42% in the number of items sold and 45% in revenue, moving more than R$ 1.6 million. As for chocolates, symbols of the holiday for many people, there was a 5% decrease in the total products sold online.

Easter is the biggest time of the year for candy shops and chocolatiers, but for retailers in other segments, the holiday can be an extra opportunity to offer different products to consumers. Currently, we have over 150,000 clients on the platform, from various segments. On all special occasions, we have retailers to offer options for all types of consumers," explains Carolina Lago, Brand and Content Manager at Nuvemshop. "We aim to facilitate access to e-commerce for entrepreneurs, but we also directly benefit consumers by expanding the product offerings according to each one's needs at any time of the year," he concludes.

The success in selling products from other segments is the case of Parafinesse, an e-commerce of candles and aromatic products, which bet on a current trend and created two commemorative candles for the period: one chocolate with orange and the other pistachio, with the option to purchase them in a packaging shaped like a Easter egg. The novelty pleased the customers, and they experienced, only in March, a 37% increase in revenue; the average ticket, the amount spent per consumer on the site, also grew by 12%.

"At Easter, we are heavily influenced by images and offers of chocolate, but there are people who do not consume it. Thinking of these people, we wanted to offer a product that evokes the comfort associated with the sweet," says Beatriz Costacurta, founder of Parafinesse. It worked: the candles were so successful that we are considering keeping them in our permanent catalog, he adds.

The data was collected from the Brazilian Nuvemshop merchant database during the period from March 14 to April 13, 2024, and 2025.

Is digital inclusion the new engine of financial empowerment?

Laila Martins
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Is digital inclusion the new engine of financial empowerment?

With the expansion of internet access and the use of digital platforms, millions of Brazilians are finding opportunities for training, entrepreneurship, and integration into the digital market. According to the TIC Domicílios 2024 survey, 84% of the population is connected and 74% use the internet for professional or educational activities, highlighting how connectivity is increasingly becoming a bridge for economic and social development.

This progress, however, is not limited to income generation. It represents a concrete chance to address historical inequalities, expanding access to resources that were previously restricted to a portion of citizens. For such potential to be fully realized, it is necessary to invest in digital infrastructure, professional training, and technologies that involve the active participation of everyone in the connected economy.

How does digital inclusion create income opportunities?

The internet opened doors that previously seemed inaccessible. Working from anywhere, earning extra income as a freelancer, or even turning a hobby into a business has become a reality for many people. Those who need flexibility or face difficulties in the traditional market find a more democratic space in the digital one. Starting an online business has also become simpler and cheaper, as all you need is a cell phone and a good idea to get started. Social media platforms like YouTube, TikTok, and Instagram have become monetization platforms, while e-commerce continues to grow and create new horizons.

But having access to the internet is not enough; you need to know how to use it to your advantage. Digital learning platforms offer practical courses that help develop skills valued in the market, making it easier to change careers or seek an additional source of income. Furthermore, strategies such as affiliate marketing and referral programs allow anyone to make money by connecting consumers to products and services. With more knowledge and tools at your fingertips, the path to financial independence becomes increasingly accessible.

And edtechs have an essential role in this transformation. In addition to providing training, many establish partnerships with companies to bring professionals closer to real-world perspectives. Projects aimed at underserved communities ensure access to devices and connectivity, allowing more people to participate in the digital economy. In the end, digital inclusion is not just about technology — it's about giving everyone equal opportunities to grow, innovate, and achieve a better life.

Challenges and paths

There are still barriers on the way. Without adequate infrastructure, millions of people still lack access to quality internet, which limits work, learning, and growth. Data from the 2024 TIC Domicílios survey reveal that 29 million Brazilians still do not have internet access, highlighting the challenges of digital inclusion in the country. And even among those who use the network regularly, only 22% have "meaningful connectivity," which considers factors such as frequency of use, connection quality, access to appropriate devices, and digital skills.

In other words, the lack of training also prevents many from taking advantage of what technology has to offer. At the same time, the increase in virtual transactions brings new risks, such as financial scams, making digital security a priority. Without effective public policies, digital inequalities tend to deepen.

On the other hand, technological advances continue paving roads for us to travel. Artificial intelligence already enables people and companies to focus on more strategic tasks, while digital businesses are structured based on data and automation. Online education breaks down geographical barriers and expands access to knowledge, and new forms of monetization, such as the creative economy and NFTs, are paving the way for income generation.

E-commerce is one more that consolidates itself, democratizing digital entrepreneurship. Models like dropshipping and affiliate marketing facilitate entrepreneurs' entry into the market. Freelance work is growing, connecting professionals to opportunities anywhere in the world.

When connectivity, training, and security go hand in hand, digital ceases to be a privilege and becomes a driver of transformation. The future of the economy depends on everyone's active participation in this environment, and true financial empowerment is born when technology is put at the service of equity.

Easter 2025: with 70% of consumers anticipating purchases, planning will be the brands' differentiator

Caroline Mayer
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Easter 2025: with 70% of consumers anticipating purchases, planning will be the brands' differentiator

Easter has always been a reliable thermometer of consumer behavior, but in 2025, it promises to be even more significant. A recentresearch conducted by Globorevealed that83% of Brazilians intend to celebrate the date this year- a significant increase compared to the68% who celebrated in 2024This change indicates a window of opportunities for brands and retailers. Therefore, understanding the consumer in advance will make all the difference.

When we talk about purchasing behavior, we notice that some patterns are being reinforced, while others are evolving rapidly. The food and beverage basket continues to be a protagonist during this time, especially due to the religious tradition that remains strong in the country:65% of the respondents in the survey stated that they do not consume red meat on Good FridayFurthermore, for73% of Brazilians, the Easter meal is more than just a simple celebration- It is a time to gather friends and family. This data reinforces a key factor: consumers are not just looking for products, but for shared experiences, which creates opportunities for brands to position themselves emotionally and gain space in customers' emotional memory.

The most interesting thing might be the behavior related to the purchase of chocolates and sweets. Nothing less than74% of Brazilians say they intend to buy Easter eggs, chocolates, or candies.in 2025. Among the general preferences of the population, the industrialized Easter eggs sold in supermarkets stand out.47% of respondents expressed interest in this product, a 1 percentage point increase compared to the previous year), artisanal eggs sold in specialized stores(49%)and industrialized chocolates(29%)This movement indicates a significant preference for industrialized products, which may be related to both economic issues and practicality and trust in well-known brands. For brands and retailers, this scenario suggests clear opportunities in strategies focused on convenience, perceived quality, and strengthening the already established trust relationship with the consumer.

In terms of logistics, supermarkets and hypermarkets continue to lead, being the preference of 59% of respondents, while specialized stores (33%) and wholesalers/discount stores (23%) share the remaining preferences. This means that although digitalization is inevitable and essential, the physical and in-person experience remains a crucial point, especially on holidays like Easter. Thus, omnichannel strategies should be carefully designed to integrate the best of both worlds.

Impact of the anticipation of purchases

Another revealing point is the increasingly anticipatory behavior of consumers. In 2023, according to data from the campaign conducted byMondelēz Brazilin partnership with RelevanC,40% of the purchases took place between one month and eight days before EasterIn 2024, this anticipationincreased to 53%Now, for 2025, the trend remains strong, with59% of consumers stating that they will make their purchases in advance – approximately 25% about a month before and 34% about 15 days before the date.This behavior reinforces the importance of starting promotional campaigns and communication strategies well in advance to capture attention and meet consumer expectations.

This consistent evolution sends a clear message to brands: communication and commercial strategies need to start earlier than ever. Consumers are no longer waiting for last-minute offers; instead, they are planning financially and emotionally in advance. This behavior may be the result of a more cautious consumer who researches prices, options, and quality in advance, valuing a secure purchase more than an impulsive one.

For brands, the benefit of this advance is clear: longer campaigns allow for more effective branding actions, a more consistent relationship with the consumer, and consequently, better results in conversion and retention, as demonstrated by the successful example of Mondelez.

Mondelēz's case is a good example of what happens when a brand understands this dynamic. By bringing forward your Easter campaign in 2024 and using behavioral data to segment actions, 53% of sales were advanced. Furthermore, the campaign brought new consumers to the brand.50% were new buyers in e-commerce), which proves the potential for anticipation not only to increase immediate sales but also to expand the customer base in the long term. The fact that66% of transactions include additional products (tablets)indicates that the consumer, when reached earlier, is open to buying more and trying different products, as long as they are properly stimulated.

Competitive differential

In this context, we can confidently state that early preparation will be a competitive advantage for Easter 2025. The brands that understand that almost70% of consumers are willing to make their purchases in advancethey will be able to create more effective strategies, from segmentation to inventory management and advertising campaigns.

The great lesson is that consumers are more planned, more attentive, and, above all, more demanding. Therefore, the brands' ability to anticipate demands, personalize offers, and ensure a seamless experience will be crucial to making the most of this window of opportunity.

Easter 2025 will not be just about selling more chocolates, but about who can establish genuine connections with the consumer, anticipating their expectations and ensuring a complete and memorable experience.

Delegating intelligently and developing leadership strengthens business growth

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Delegating intelligently and developing leadership strengthens business growth

One of the biggest obstacles to the growth of small and medium-sized enterprises is the entrepreneur's attempt to maintain absolute control over all decisions and processes. Although direct involvement in operations seems to indicate commitment, this centralization hampers the scalability of the business and exhausts the manager's time. To expand consistently, it is essential for leaders to learn to delegate wisely and build teams prepared to take on responsibilities autonomously.

SecondSamuel Modesto, a specialist in business management and business mentor, knowing what to delegate — and how to delegate — is a strategic skill. "This does not mean that the manager is giving up control, but rather creating an intelligent system where each person contributes their best. The entrepreneur needs to step away from operations and assume their role as the growth leader," he/she/they assess.

Delegating is not abdicating: it is directing with clarity

The first step for effective delegation is to identify which tasks truly require the entrepreneur's attention and which can be safely delegated. Management of internal processes, routine service, or execution of operational tasks are clear examples of activities that can — and should — be performed by other people. "The most common mistake is thinking that no one does as well as the owner. This mindset limits the business's growth and causes overload," comments Modesto.

However, delegating does not mean transferring a task and disappearing. It is necessary to provide guidance, monitor the results, and be available to support the team. "The difference between delegating and abandoning is continuous responsibility. The leader must remain present, monitoring indicators and providing feedback," emphasizes the specialist.

Environments that stimulate protagonism create stronger businesses

Besides the technique, the environment also needs to be favorable. Companies that want more autonomous teams should build a culture of trust, where employees feel safe to make decisions, suggest solutions, and make mistakes when necessary. According to Modesto, empowerment does not happen by decree, but rather through the way leadership conducts daily activities.

"Companies that strengthen their internal leadership, invest in clear communication, and value team opinions create an ecosystem where collective growth is inevitable. When employees perceive that they have space and support, they begin to act with more responsibility and initiative," he emphasizes.

For the specialist, freeing the entrepreneur from operational tasks and strengthening the team's performance makes the company less dependent on a single person to operate, as well as maximizing speed and innovation capacity. "Scaling requires prepared leaders and proactive collaborators. Only then can the entrepreneur focus on where it truly makes a difference: the future of the business," concludes Modesto.

Six solutions to boost online sales intelligently

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Six solutions to boost online sales intelligently

Part of the Brazilian consumer's routine, e-commerce has been gaining more and more followers. So much so that, according to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to reach its eighth consecutive year of growth in 2025, with at least a 10% increase in revenue compared to the previous year, surpassing R$ 234 billion.

These expectations are interesting and entirely plausible, especially if online stores can develop good strategies for attracting new customers, increasing average ticket size, retaining old customers, and, of course, working on reversing situations such as cart abandonment and browsing abandonment, which often do not receive the proper attention., analyzed by Felipe Rodrigues, founder and CEO ofIt sent- platform specialized in tools and solutions to automate marketing for e-commerce.

According to the executive, it is currently possible to have tools and platforms that directly assist in implementing strategies that increase sales by up to 50%. The secret, in Rodrigues's view, lies in the proper and combined use of available technologies.

If the e-commerce team knows how to combine the right tools, create campaigns and actions that are synergistic with the consumer audience, and concretely operate the mechanisms to recover that customer who does not complete their purchase, success is guaranteed!, highlights.

Felipe Rodrigues even points out 6 solutions that contribute to marketing automation and help increase online sales. They are:

-Email MarketingIt is one of consumers' favorite tools for interacting with the stores where they usually shop, according to Opinion Box research. Through this channel, it is possible to deliver personalized content to the customer at a low cost, in a creative and effective way. The traditional, when well executed, yields significant results.

-Abandoned Cart RecoveryIt is another tool that has already demonstrated its potential. The technology detects when a purchase is not completed and the cart is abandoned and, automatically, sends special communications to the consumer, reminding them of the selection made and, in some cases, offering discount coupons to complete the purchase.

-Smart BuybackIt is a tool that will especially assist e-commerce that sells recurring use products. The solution operates based on a series of information, such as the estimated average time for the consumption of each product, the time interval between purchases of the same item by a series of customers, as well as algorithms. Shortly before that item runs out at the customer's house, the tool reminds you that it's time to purchase it again.

-Departure from NavigationAutomatically identifies and tracks the browsing flow of customers accessing online stores. If the consumer abandons the purchase process before even adding the products to the shopping cart, the tool identifies the item of interest and initiates a marketing automation journey through which the products are suggested via email, SMS, browser push, and/or WhatsApp.

-Custom Triggerallows the sending of fully customized content to the customer when it makes sense, in accordance with the e-commerce communication strategy. The fully personalized information is also sent to clients via WhatsApp, SMS, email, or browser push.

-PIX recoveryTool that operates automatically through customized triggers and monitors orders with PIX as the selected payment method, in order to send personalized reminders to the consumer if they do not complete the purchase of a specific product or service, thus preventing loss of sales.

These technologies can significantly enhance the sales performance of online stores, making life easier for e-commerce managers and marketing teams. Enviou's multichannel marketing automation platform offers all these integrated solutions, simplifying routines and result tracking, which can be reviewed through comprehensive and detailed reports., concludes Felipe Rodrigues, founder and CEO of Enviou.

Movements in delivery excite the market, says Abrasel

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Movements in delivery excite the market, says Abrasel

A Abrasel views the resumption of 99Food in the Brazilian delivery market, announced this week, with optimism. The return of the platform represents a significant movement for the out-of-home dining sector, which has been seeking to increase competition and reduce concentration in meal deliveries.

The movement occurs at a time when other companies are also showing interest in the sector, such as the Chinese company Meituan, a leader in deliveries in China. The expectation is that this new scenario will push for a more balanced environment, with greater diversity of services and business models.

In recent years, delivery has established itself as a strategic channel for bars and restaurants. According to Abrasel's research, 71% of establishments offer delivery, with 78% of them using app-based services like iFood.

In this context of extensive market dominance by a company, the arrival or return of new agents can benefit both entrepreneurs and consumers by expanding available options, stimulating innovation, and promoting better commercial conditions.

"The market needs more diversity and fairer conditions. It is essential to remove barriers that hinder full competition, creating a healthy environment for businesses and beneficial for society as a whole," says Paulo Solmucci, executive president of Abrasel.

The entity reinforces its commitment to building a more competitive, transparent, and sustainable delivery ecosystem that encourages entrepreneurship, innovation, and continuous improvement of the services provided.

85% of SMEs seek credit to grow, not to pay off debts, shows M3 Lending study

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85% of SMEs seek credit to grow, not to pay off debts, shows M3 Lending study

With a forecast to offer R$ 50 million in credit in 2025, M3 Lending conducted a survey of its database to identify what is leading companies to seek financing. The startup found that the vast majority of reasons are related to seeking working capital.

The companies seek the fintech for obtaining funds to be invested in purchasing new stock (20%), opening new units (25%), expanding current facilities (15%), and expanding operations (40%). "Thus, companies are seeking credit for growth, for working capital, and not to settle debts, for example," emphasizes M3's CEO, Gabriel Sousa César.

In this way, the fintech is able to offer better credit conditions – including in comparison with conventional banks. For the same case, the amount made available can be more than 50% higher than what a traditional financial institution would offer, calculates the CEO. M3 still has a special focus on small and medium-sized enterprises.

Due to the intensive use of technology, the fintech applies a differentiated methodology for credit granting, which enables more advantageous conditions. The entire process is digital, through an application. "This allows for bureaucratic-free operations, therefore with lower costs, which means lower interest rates and zero banking spread," emphasizes César.

For borrowing companies, the first step is to send the information about the request, which is analyzed by an M3 credit committee. With the order and its conditions approved, the startup connects the company to investors interested in providing funding. Once the contributions are received, the credit is granted.

On the other hand, investors are also agile. Through the M3 app, they evaluate the available opportunities and make their choice. When the chosen company has its credit approved, investors begin to be remunerated based on the installments paid by the company itself.

A digital simulator, through the M3 website or app, allows companies to understand their credit possibilities. For investors, a large amount of resources is not required: with just R$ 250, it is possible to start investing.

Currently, there are already more than 2,000 people connected to M3, both as borrowers and investors, reports the CEO. It is a more inclusive financing model, connecting, on one side, those who need working capital, and on the other, those who intend to invest, contributing to the growth of companies.

M3 was founded in 2021 in Minas Gerais (Belo Horizonte). By 2029, it is projected to reach R$ 600 million in transactions.

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