With a forecast to offer R$ 50 million in credit in 2025, M3 Lending conducted a survey of its database to identify what is leading companies to seek financing. The startup found that the vast majority of reasons are related to seeking working capital.
The companies seek the fintech for obtaining funds to be invested in purchasing new stock (20%), opening new units (25%), expanding current facilities (15%), and expanding operations (40%). "Thus, companies are seeking credit for growth, for working capital, and not to settle debts, for example," emphasizes M3's CEO, Gabriel Sousa César.
In this way, the fintech is able to offer better credit conditions – including in comparison with conventional banks. For the same case, the amount made available can be more than 50% higher than what a traditional financial institution would offer, calculates the CEO. M3 still has a special focus on small and medium-sized enterprises.
Due to the intensive use of technology, the fintech applies a differentiated methodology for credit granting, which enables more advantageous conditions. The entire process is digital, through an application. "This allows for bureaucratic-free operations, therefore with lower costs, which means lower interest rates and zero banking spread," emphasizes César.
For borrowing companies, the first step is to send the information about the request, which is analyzed by an M3 credit committee. With the order and its conditions approved, the startup connects the company to investors interested in providing funding. Once the contributions are received, the credit is granted.
On the other hand, investors are also agile. Through the M3 app, they evaluate the available opportunities and make their choice. When the chosen company has its credit approved, investors begin to be remunerated based on the installments paid by the company itself.
A digital simulator, through the M3 website or app, allows companies to understand their credit possibilities. For investors, a large amount of resources is not required: with just R$ 250, it is possible to start investing.
Currently, there are already more than 2,000 people connected to M3, both as borrowers and investors, reports the CEO. It is a more inclusive financing model, connecting, on one side, those who need working capital, and on the other, those who intend to invest, contributing to the growth of companies.
M3 was founded in 2021 in Minas Gerais (Belo Horizonte). By 2029, it is projected to reach R$ 600 million in transactions.
