A Abrasel views the resumption of 99Food in the Brazilian delivery market, announced this week, with optimism. The return of the platform represents a significant movement for the out-of-home dining sector, which has been seeking to increase competition and reduce concentration in meal deliveries.
The movement occurs at a time when other companies are also showing interest in the sector, such as the Chinese company Meituan, a leader in deliveries in China. The expectation is that this new scenario will push for a more balanced environment, with greater diversity of services and business models.
In recent years, delivery has established itself as a strategic channel for bars and restaurants. According to Abrasel's research, 71% of establishments offer delivery, with 78% of them using app-based services like iFood.
In this context of extensive market dominance by a company, the arrival or return of new agents can benefit both entrepreneurs and consumers by expanding available options, stimulating innovation, and promoting better commercial conditions.
"The market needs more diversity and fairer conditions. It is essential to remove barriers that hinder full competition, creating a healthy environment for businesses and beneficial for society as a whole," says Paulo Solmucci, executive president of Abrasel.
The entity reinforces its commitment to building a more competitive, transparent, and sustainable delivery ecosystem that encourages entrepreneurship, innovation, and continuous improvement of the services provided.
