The sense of digital community, accelerated by the pandemic, led the economy to intensify migration to the virtual universe. Proof of this is the jump in the growth of national e-commerce, which came out of a turnover of R$ 35 billion in 2016 to R$ 196.1 billion in Brazil in 2023, according to data from the Ministry of Development, Industry, Trade and Services (MDIC). The growth pointed out by the agency is more than 460%.
Following the trend, research by the Brazilian Electronic Commerce Association (ABComm) shows that the sector earned R$ 204.3 billion in 2024 10.5% growth compared to the previous year. ABComm also projects that the segment invoice R$ 224.7 billion in 2025 20% increase.
It is based on this scenario of changes in Brazilian trade that the National Association of the Market and Digital Industry (AnaMid) holds the 1st edition of the Forum of the Market and Digital Industry (FIND), which takes place on April 29, from 8 am, on the campus Porto Alegre of Unisinos (Av. Dr. Nile Pecanha, 1600 16 Boa Vista). Tickets and more information on the site Link.
FIND will bring together big names in the market and digital marketing sector, such as the founder of Flow Group and host of Flow Podcast, Igor Coelho; the CMO and founder of mLabs, Rafael Kiso; the president of the Retail Federation of Rio Grande do Sul, Ivonei Pioner, among others, in an immersive journey that will present trends and tools to foster the virtual market and leverage business.
Brandformance concept is the focus of the event
According to the president of AnaMid-RS, Sebastian Ribeiro, it is not enough just to perform, it is necessary to maintain a relationship with the public beyond the purchase. According to him, “o e-commerce has brought the consumer closer to companies around the world and this has made the process more demanding and the competition, greater”. Therefore, the event reinforces the union between branding and performance.
“There needs to be a sense of unity at all times of the business. There is no more room for a separation between the commercial and marketing sectors, between on and offline”, says Sebastiao Ribeiro.
