The sense of digital community, accelerated by the pandemic, it led the economy to intensify migration to the virtual universe. The proof of this is the jump in the growth of the national e-commerce, that went from a business volume of R$ 35 billion in 2016 to R$ 196,1 billion in Brazil, in 2023, according to data from the Ministry of Development, Industry, Commerce and Services (MDIC). The growth indicated by the agency is over 460%
Following the trend, Research by the Brazilian Association of Electronic Commerce (ABComm) shows that the sector generated R$ 204,3 billion in 2024 – growth of 10,5% compared to the previous year. ABComm also projects that the segment will generate R$ 224,7 billion in 2025 – another 10% increase
It is based on this scenario of changes in the Brazilian commerce that the National Association of the Digital Market and Industry (AnaMid) is holding the 1st edition of the Digital Market and Industry Forum (FIND), what happens on April 29, from 8 am, at the Porto Alegre campus of Unisinos (Av. Dr. Nilo Peçanha, 1600 – Boa Vista. Tickets and more information on the websiteLink.
FIND will bring together major names from the market and digital marketing sector, as the founder of Grupo Flow and host of Flow Podcast, Igor Coelho; the CMO and founder of mLabs, Rafael Kiso; the president of the Retail Federation of Rio Grande do Sul, Ivonei Pioneer, among others, in an immersive journey that will present trends and tools to foster the virtual market and boost businesses
Concept of Brandformance is the focus of the event
According to the president of AnaMid-RS, Sebastião Ribeiro, performing is not enough, it is necessary to maintain a relationship with the audience beyond the purchase. According to him, e-commerce brought consumers closer to companies worldwide and this made the process more demanding and competitive, bigger. That's why, the event reinforces the union between branding and performance
There must be a sense of unity at all times in the business. There is no longer room for a separation between the sales and marketing departments, online and offline, highlights Sebastião Ribeiro
