The sense of digital community, accelerated by the pandemic, led the economy to intensify the migration to the virtual universe. The proof of this is the jump in the growth of the national e-commerce, which went from a business volume of R$ 35 billion in 2016 to R$ 196.1 billion in Brazil in 2023, according to data from the Ministry of Development, Industry, Commerce, and Services (MDIC). The growth indicated by the agency is over 460%.
Following the trend, a survey by the Brazilian Association of Electronic Commerce (ABComm) shows that the sector generated R$ 204.3 billion in 2024 – a 10.5% increase compared to the previous year. ABComm also projects that the segment will generate R$ 224.7 billion in 2025 – a further 10% increase.
Based on this scenario of changes in the Brazilian commerce, the National Association of the Digital Market and Industry (AnaMid) is holding the 1st edition of the Digital Market and Industry Forum (FIND), which will take place on April 29th, starting at 8 a.m., at Unisinos' Porto Alegre campus (Av. Dr. Nilo Peçanha, 1600 – Boa Vista). Tickets and more information on the websiteLink.
FIND will bring together major names from the market and digital marketing sector, such as Igor Coelho, founder of Grupo Flow and host of Flow Podcast; Rafael Kiso, CMO and founder of mLabs; Ivonei Pioner, president of the Retail Federation of Rio Grande do Sul; among others, in an immersive journey that will showcase trends and tools to foster the virtual market and boost businesses.
Concept of Brandformance is the focus of the event
According to AnaMid-RS president, Sebastião Ribeiro, it is not enough to just perform; it is necessary to maintain a relationship with the audience beyond the purchase. According to him, "e-commerce has brought consumers closer to companies from around the world, making the process more demanding and the competition greater." Therefore, the event reinforces the union between branding and performance.
"There must be a sense of unity at all times in the business. There is no longer room for a separation between the sales and marketing departments, between online and offline," emphasizes Sebastião Ribeiro.
