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Fintalk hosts an exclusive meeting about the use of AI in the customer journey. 

On July 30th, Fintalk will host another edition of its series of meetings focused on innovation in relationship building and customer-centric technology. The event, titled "Multi-Agents: AI Connecting the Journey," will take place at Cubo Itaú in São Paulo, with approximately 20 invited speakers, including leaders from fields such as CX, technology, marketing, data, and digital transformation.

With an intimate format focused on the exchange of information between executives, the meeting seeks to create a space for listening and collaboratively building upon the challenges of effectively applying artificial intelligence throughout the entire customer journey — from service to collections.

The key differentiator of the meeting lies in its practical approach, focused on the realities of business. “We want to foster an environment where leaders can share what is working and what is not in the implementation of architectures with multiple intelligent agents. It's a strategic discussion that covers personalization at scale, increasing first-contact resolution, and reducing effort for the client,” explains Camila Rossi, Head of Commercial Strategy and Growth at Fintalk.

AI is already impacting the entire customer journey.

According to a recent analysis by SuperAGI , 78% of companies already use AI in at least one business function, and 71% will adopt generative models by 2024. Furthermore, 70% of companies apply artificial intelligence with a direct focus on customer experience, according to a survey by Desku.

Multi-agent orchestration—that is, coordination between different instances of AI—has been seen as an essential advancement for scaling personalization without losing governance. Cases like Microsoft , which saved over $500 million in one year with AI in its call centers, demonstrate the real impact of this technology on customer relationships.

Furthermore, a study by Fullview shows that the return on investment can reach US$3.50 for every dollar invested, with mature companies reporting up to 8 times the ROI. As a result, the use of AI already reduces, on average, 13 hours of work per employee per month, generating savings of more than US$4,700 per month per employee.

Artificial intelligence as an engine for transforming experience.

The concept of multi-agent architecture, which combines different AI models and layers working in an orchestrated way, has been gaining traction in large companies interested in scaling personalization without sacrificing governance. The event will showcase real-world case studies of this approach, with concrete results such as: up to 30% reduction in operational costs, increased first-contact resolution (FCR) rates, adoption of AI architectures composed of bots specialized for each customer journey, and automation of interactions across channels like WhatsApp, apps, email, and voice.

In addition to the case study presentations, the event will feature open discussions among participants and networking opportunities, with breakfast and a reception held at the Cubo venue. “It’s not a commercial event. It’s a conversation between professionals who are facing the same dilemmas in their companies and want to move forward with more confidence. We believe that knowledge grows through exchange,” reinforces Danielle Francis, COO of Fintalk.

The event is supported by Cubo Itaú, one of the leading innovation hubs in Latin America. The choice of venue reflects Fintalk's positioning as a bridge between technology, the financial market, and digital transformation, promoting discussions relevant to the innovation ecosystem.

The expectation is that, after this edition, new roundtables on AI and the customer journey will be held, maintaining Fintalk's commitment to the dissemination of knowledge and the collaborative construction of solutions.

Service

Event: Multi-agent: AI that Connects the Journey

Date: Wednesday, July 30, 2025

Hours: 8:30 AM to 12:30 PM

Location: Cubo Itaú – Alameda Vicente Pinzon, 54 – Vila Olímpia, São Paulo (SP)

Registration:  https://lu.ma/zd4gcc6e

Organized by Fintalk, with support from Cubo Itaú.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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