Reverse logistics is a fundamental aspect of operations in large companies, especially in the telecommunications sector, where the volume of equipment is massive. According to UNITAR, in 2022, the world generated 62 million tons of electronic waste, and this number is expected to grow by 33% by 2030, reaching 82 million tons.
Currently, telecommunications face significant challenges in managing returned equipment, ranging from the complexity of product retrieval to the standardization of receiving at Distribution Centers (DCs). With the increase in waste volume, an effective equipment return and management system becomes essential for the sector's efficiency and sustainability.
SecondCarlos Tanaka, CEO yesPostalGowSpecialist in logistics solutions for telecommunications, the network's reach and punctuality in product collection, especially in more remote areas, are challenges faced daily by companies in the sector. "Reverse logistics involves not only returns but also inspection and possible repair of equipment. Managing all these steps with high precision is complex but essential to minimize environmental impacts and reduce costs," he explains.
Solving challenges
With these challenges in mind, PostalGow developed the DevolvaFácil platform, which provides practical and integrated solutions so that consumers can easily return electronic devices they no longer use to contracted operators.
The platform allows him to make his return easily, either at a Correios agency or at a Kangu store, Mercado Livre's carrier, the nearest one. "This flexibility results in a higher success rate in returns, optimizing the operational efficiency of client companies," emphasizes the CEO.
Integration and technology: making returns handling easier
Additionally, the tool can be integrated with the ERP (Enterprise Resource Planning) systems of partner telecommunications companies, allowing them to automate return processes efficiently and in a personalized manner. "Integrating reverse logistics systems with ERP platforms is also another challenge in the sector. Therefore, the platform includes integration APIs that facilitate connection with management systems," explains Tanaka.
Cutting-edge technologies ensure safety and efficiency at every stage of the process, from LGPD requirements to equipment tracking, from return to arrival at the distribution centers, which is one of the main problems faced by telecommunications companies. "The use of smart cameras in handling verification and control is an innovation that promises to increase the efficiency of clients' operations, improving the standardization of returns and organization in distribution centers," explains the CEO.
Expansion and sustainability
Initially serving the telecommunications sector, the company plans to expand the platform's reach to B2C e-commerce Marketplaces. According to Tanaka, strategic partnerships with Correios and Mercado Livre ensure the necessary coverage to operate nationwide. "These collaborations are essential to enable the platform to reach a broader audience and provide efficient service," he/she emphasizes.
By simplifying the return process and automating procedures, telecoms not only improve the sustainability of their operations but also enhance the customer experience. The platform has already proven to be an innovative and effective solution, receiving positive feedback from its users, who highlight its ease of use and the reduction of the Average Service Time (TMA) in call centers.
