Annual files: 2024

Speedo comes out of the water and grows 210% in the dermocosmetics segment

The peak of a brand is when the consumer trusts the brand enough to use a product on their own skin. This...

Union between operators and cloud offerings gives new impetus to the market

The technology landscape has been the scene of various fronts of transformation in recent years, mainly marked by the convergence of different sectors. One of...

70% of mobile traffic in Latin America is generated by three platforms, reveals a GSMA report

In the context of the fair share debate, GSMA presents 'Use of mobile networks in Latin America,' the first in a series...

Black Friday: how to increase sales and do well on the date using WhatsApp automation

According to the Black Friday 2024 Purchase Intention Survey, conducted by Wake in partnership with OpinionBox, 66% of Brazilian consumers...

Behind only India, Brazil is the 2nd country with the greatest potential for entrepreneurs in the world

Recently released data by the Global Entrepreneurship Monitor states that more than 48% of Brazilians intend to start a new business in...

Do you know what justified absences are?

It is always important to remember that the relationship between employee and employer should be based on balance and reciprocity. The worker, upon starting their shift...

Shark Tank success story is the subject of a book on entrepreneurship

The startup Dr. Mep, created by Lara Judith Barbosa Martins and presented as a successful business on Shark Tank 2024, was approached among...

5 tips for choosing the best payment methods and boosting sales

With the accelerated digitization of businesses and the expansion of payment options in the market, choosing the most suitable methods has become a decision...

Personalizing the User Experience and How AI is Redefining Digital Interactions

In recent years, personalization has become the pillar of digital interactions, transforming the way companies and consumers connect. In the center...

Expert explains how startups can avoid legal problems from the ideation stage

Startups, by their nature, operate in a dynamic environment where innovation and rapid growth bring both opportunities and challenges. As it measures...
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