Startup Dr. Mep, created by Lara Judith Barbosa Martins and presented as a successful business on Shark Tank 2024, was addressed among the main themes of the bookDreamsActions: They Transform the World. Next to her mother, Alaíde Barbosa Martins, and her sister, Laila Martins, the program participant described the biggest hurdles faced by entrepreneurs in Brazil, in the best-selling book that reached 3,000 reserved copies even during the pre-sale phase.
The publication was officially launched during the International Book Fair, which recently took place in São Paulo (SP). Written by the three women who carry entrepreneurship as a family legacy, it has 160 pages and is divided into seven chapters.
Focused on veterinary telemedicine services, Dr. Mep was introduced by Lara Judith on the program and received an investment proposal from presenter Monique Evelle, who became a partner in the business.
“Taking part in Shark Tank served to confirm that we are on the right track. Our startup became a success story on the program, with significant growth since then. Much more than that, Dr. Mep is a great example of how perseverance, hard work and knowledge are the main keys to achieving success in entrepreneurship in countries like ours,” says Lara Judith.
The author grew up in an environment that promoted entrepreneurship, alongside her sister and mother, who has been running successful businesses since she was 15 years old. In addition to Dr. Mep, the family owns companies in the fields of education and technological innovation.
“All this knowledge was translated into this book, which also talks about career transition and challenges related to innovation and the creation of new businesses. With an unfavorable scenario for new entrepreneurs in Brazil, it is necessary to share successful ideas with those who are looking to start a business for the first time,” says Alaíde Barbosa.
Copies of the best-seller published by Editora Anjo will be sold on the Amazon platform and at the main bookstores in Brazil for R$ 39. In October, there will be new launch events at Livraria da Vila, at Shopping JK, as well as in other cities such as Salvador (BA) and Aracaju (SE).
Technical Sheet
Title:DreamsActions Transform the World
Authors:Alaide Barbosa Martins, Laila Martins and Lara Judith Martins
Number of pages: 160
Angel Publishing
