With the accelerated digitization of businesses and the expansion of payment options in the market, choosing the most suitable methods has become a strategic decision for companies. This process directly impacts the customer experience, transaction security, and operational efficiency.
To illustrate, theZoop Trends Report 2024It reveals that, this year, 53.5% of payments in Brazil were made digitally, a significant jump compared to the 39.5% recorded in 2023. This advance reflects the growing adoption of electronic payment methods by Brazilian consumers.
With this scenario in mind, Alex Tabor, CEO of Tuna Pagamentos — a platform specialized in payment orchestration — shares five essential tips to help entrepreneurs choose the payment methods that best suit their needs.
- Know your audience profile
For the CEO, the first step in selecting payment methods is to understandwho are your customers and what are their preferencesA younger audience, for example, tends to use digital wallets and PIX more frequently, while a more traditional clientele may prefer credit card payments or bank slips.Adapting to consumer preferences can increase satisfaction and sales.”, he says.
- Evaluate transaction security
"Security should be a priority when choosing payment methods. Opt for solutions that offer protection against fraud and comply with regulatory standards, such as PCI DSS (Payment Card Industry Data Security Standard)," says Alex. Furthermore, it is important to consider methods that enable two-factor authentication, data encryption, facial recognition, and other security features — the fintech Tuna, in fact, offers this type of infrastructure.
- Consider the costs involved
Each payment method has its own costs, which may include transaction fees and chargeback charges. According to the executive, "it is important to conduct a detailed analysis of these costs in relation to the sales volume and the company's average ticket. Choosing payment methods that balance costs and benefits can help maintain the financial health of the business."
- Integration with existing systems
The compatibility of payment methods with the management systems already used by the company is crucial. Therefore, the importance of hiring payment facilitators that offer a wide variety of operators. "Check if the chosen solutions easily integrate with your company's ERP, CRM, or other software. Efficient integration can automate processes, reduce errors, and improve financial and accounting control," completes Alex.
- Flexibility and scalability:
"As a company grows, payment needs also evolve," recalls the CEO of Tuna. "Therefore, it is important to choose payment methods that offer flexibility and can adapt to the growth of the business," he/she/they concludes. Scalable solutions that allow adding new methods or increasing transaction volume without complications are ideal for growing companies.
