Eminyakeni yakamuva, indawo ye-SEO (Search Engine Optimization) ibone intuthuko enkulu, eqhutshwa ukuthuthuka kwe-Artificial Intelligence (AI). Njengoba ama-algorithms ayinkimbinkimbi nokufunda komshini kuba umgogodla wezinjini zokusesha, kuvela izimfuno ezintsha namasu, okwenza ochwepheshe nezinkampani zifune izindlela ezintsha namathuluzi akwazi ukuba nomthelela izethameli eziqondiswe kubo.
Ngokusho kukachwepheshe wezokumaketha namasu ebhizinisi uFrederico Burlamaqui, ngokuhlanganiswa okwandayo kobuhlakani bokwenziwa kuma-algorithms enjini yokusesha, ikusasa le-SEO lixhumene kakhulu nokuqonda nokuzivumelanisa nalezi zinguquko. "I-AI ayicwengisi kuphela ukuthi izinjini zokusesha zihumusha kanjani futhi ziklelisa okuqukethwe, kodwa futhi ibumba okulindelwe ngabasebenzisi, okudinga indlela eyinkimbinkimbi yokuthuthukisa okuqukethwe," uyachaza. "Uguquko olunomthelela omkhulu ukushintsha ekuziphatheni komsebenzisi, njengoba besuka ekusebenziseni i-Google ngokuyinhloko futhi baqale ukubuza imibuzo enenhloso efanayo ku-GPT Chat, Gemini, nezinkundla ezifanayo. Lesi simo sibonakala ikakhulukazi phakathi kwabasebenzisi be-Generation Z," uyanezela.
UFrederico uchaza ukuthi elinye lamaphuzu okufanele ligqanyiswe ukukhula okuzenzakalelayo kwemisebenzi kanye nokukhiqizwa kwemininingwane ehlinzekwa yi-AI. "Akunakuphikwa ukuthi ubuchwepheshe buye benza imisebenzi eminingana, njengokuhlola-ingxenye eyisisekelo yamasu okuthengisa aphumelelayo-ngokusivumela ukuthi siqhathanise izindlela ezihlukene futhi sandise okuqukethwe. Isibonelo, namuhla kungenzeka ukudala okuqukethwe okunezihloko ezihlukene, noma okuqukethwe ngezindlela ezihlukene, bese sinquma ukuthi iyiphi eyenza kangcono kakhulu."
Isivinini sokukhiqizwa kokuqukethwe siphinde sibe nomthelela ku-AI, njengoba ubuchwepheshe bukhulisa ukukhiqiza futhi bukhuthaza ukugxila kakhulu ezicini zamasu nezobuciko zokukhiqiza okuqukethwe. "I-AI ngokuqinisekile iguqula ukudalwa kokuqukethwe ngokuzenzakalelayo imisebenzi eminingana eyenziwa abantu ngaphambilini. Ama-algorithms e-AI asiza ukuhlela imibono nokuhlaziya idatha, okwenza izinqumo eziqhutshwa ukuqonda. Ngokukhulula abadali bokuqukethwe kule misebenzi, i-AI ithuthukisa ukukhiqiza futhi ikhuthaza ukugxila okukhulu ezicini zamasu nezokudala zokukhiqiza okuqukethwe, "kusho uchwepheshe.
Amathrendi weminyaka ezayo
Enye yezindlela eziyinhloko ezakha ikusasa le-SEO ukwenza usesho kube ngokwakho. Ngama-algorithms e-AI akwazi ukuqonda umongo kanye nenjongo yomsebenzisi, imiphumela yosesho kufanele yenziwe ibe ngeyakho kakhulu ukuze ihlangabezane nezidingo zomsebenzisi ngamunye. "Isimo samanje sidinga ukuthi ochwepheshe be-SEO bagxile emizamweni yabo hhayi kuphela ekubekweni okuphelele, kodwa futhi nasekudaleni amasu anikezela ngezinsizakalo ezithile futhi adale ulwazi lomsebenzisi olufanele," kusho uBurlamaqui.
Uchwepheshe ugcizelela ukuthi ukulungiswa kosesho, okuqhutshwa ubuhlakani bokwenziwa, kushintsha indlela esithola ngayo ulwazi ku-inthanethi. Isibonelo esisodwa i-Generative Search Experience (GSE), injini yokusesha entsha esekelwe ku-AI evela kwa-Google ethembisa izimpendulo eziqondene nawe neziqondile, okunciphisa isidingo sokuchofoza izixhumanisi eziningi. "Nakuba lokhu kungase kunciphise ithrafikhi yewebhusayithi, kuvame ukuheha abasebenzisi abaningi abathintekayo, ukwanda kwamazinga okuguqulwa. Ngenxa yalokho, leli qiniso liholela esidingweni sokuthi i-SEO ibe nenkomba ngaphakathi kwalezi zinkundla, ukuze izimpawu zivele kumongo walezi zimpendulo. Ngisho nochwepheshe bexwayisa ngokuthi izimpendulo ngokuvamile azithembeki, abasebenzisi bavame ukuzibuka ngokwethembeka okukhulu kunomphumela we-Google, "uyachaza.
Kodwa-ke, uBurlamaqui uchaza ukuthi naphezu kwalokhu kuthuthuka, ikusasa le-SEO lizoqhubeka nokuncika ekuqondeni komuntu. I-AI ingasiza ngokuzenzakalela komsebenzi kanye nokuhlaziya idatha, kodwa kuwubuhlakani bomuntu nokuqonda ama-nuances wababukeli okuqondiwe okuzoqhubeka nokushayela amasu e-SEO aphumelelayo. "Njengoba ama-algorithms ehlakanipha futhi abasebenzisi bafuna kakhulu, izinkampani kanye nabathengisi bedijithali kumele bazilungiselele ngokuqhubekayo ukuzivumelanisa nokusungula izinto ezintsha. Labo abamukela uguquko futhi basebenzise indlela ephelele ye-SEO, ukuhlanganisa i-AI nokuqonda komuntu, bazobe bebekwe kahle ukuze bazuze impumelelo endaweni yedijithali eqhubekayo, "uphetha.
Izinzuzo ze-AI ze-SEO
Ukuhlola
Ngosizo lwe-AI, ukuhlola izindlela namasu ahlukene sekulula futhi kusebenza kahle. Kusukela ekudaleni okuqukethwe okunezihloko ezihlukahlukene kuye ekuhlukaniseni izethameli eziqondiwe, i-AI inika amandla ukuhlaziya okujulile kwemiphumela, ivumela ochwepheshe ukuba babone ngokushesha ukuthi yini esebenza kangcono mayelana nokuzibandakanya nokuguqulwa. Ngakho-ke, ukuhlolwa okunamandla e-AI akugcini nje ngokuthuthukisa imikhankaso yokumaketha kodwa futhi kufaka isandla ekuthathweni kwezinqumo okunolwazi nokugomela.
Umsebenzi ozenzakalelayo
I-AI yenza ngokuzenzakalelayo imisebenzi ehlukahlukene ye-SEO ebalulekile, okuhlanganisa ukuhlaziywa kwe-backlink, ukuqapha amagama angukhiye, ngisho nokukhiqizwa kokuqukethwe. Ngokuthatha le mithwalo yemfanelo, i-AI ikhulula isikhathi esibalulekile sokuthi ochwepheshe be-SEO bagxile kumasu ayinkimbinkimbi kanye nentuthuko yamasu, ngaleyo ndlela ikhulise ukusebenza kahle nokukhiqiza.
Imininingwane yokuthuthukisa
I-AI inika amandla imininingwane enemininingwane ukuze iqondise amasu okuthuthukisa. Lokhu kuhlanganisa ukuhlonza amagama angukhiye afanelekile, ukuhlaziya izakhiwo zewebhusayithi, nokuhlola ikhwalithi yokuqukethwe. Ngale mininingwane, ochwepheshe be-SEO bangenza ukulungiselelwa okunembe kakhudlwana nangempumelelo, baqondise imizamo yabo ezindaweni ezithuthukisa ngempela ukusebenza kwenjini yokusesha yewebhusayithi.
