Ukwenziwa kwedijithali kohambo lokuthenga kwebhizinisi lezolimo kuthuthuka ngokushesha e-Brazil, futhi ubambiswano phakathi kwe-YANMAR ne-Broto, inkundla yedijithali ye-Banco do Brasil, ibambe iqhaza elibalulekile kulolu shintsho. Ngokubambisana, izinkampani zikhulise abakhiqizi basezindaweni zasemakhaya—ikakhulukazi abakhiqizi abancane—ukufinyelela emishinini ehlangene, esebenza kahle kakhulu, ehlanganisa izinto ezintsha, izikweletu ezilula, kanye nohambo lokuthenga oluya ngokuya luxhumene namaqiniso alo mkhakha.
Selokhu kwaqala ubudlelwano ngo-2024, sekuthengiswe imishini eyisikhombisa ye-YANMAR nge-Broto, ekhiqiza cishe izigidi eziyisi-R8. Imishini ethengiwe ihlanganisa ogandaganda abanamandla amahhashi angu-24 kuya kwangu-75 kanye nemishini yokumba imbala emincane—ngokwesiko eyayihloselwe imboni yezokwakha kodwa esetshenziswa kakhulu kwezolimo. Kuthengiswe abakhiqizi base-São Paulo, e-Minas Gerais, e-Mato Grosso, e-Santa Catarina, e-Bahia nase-Pernambuco, okubonisa ukufinyelelwa kwezwe lonke kanye nokukhangayo kwe-digitalization kwezolimo.
Ngokocwaningo olwenziwe yi-Broto enabakhiqizi basezindaweni basemakhaya abangaphezu kuka-100,000, u-43% wabaphenduli sebevele basebenzisa izimakethe njengomthombo wolwazi mayelana nemikhiqizo yezolimo namasevisi. Lokhu kubonisa ushintsho olukhulu ekuziphatheni: nanoma ukuthenga kungaqediwe ku-inthanethi, indawo yedijithali ithonya ngokuqondile izinqumo zabakhiqizi.
"Ubambiswano ne-YANMAR belukhetheke kakhulu. Kuyinkampani, njengathi, enobuchwepheshe kanye nokusimama ku-DNA yayo, izinsika ezibalulekile zokuthuthuka kwebhizinisi lezolimo lomndeni. Ku-Broto, kubalulekile ukuba nozakwethu abahlanganisa izinto ezintsha, ukusebenza kahle, ukunciphisa umthelela wemvelo, ukukhiqiza, kanye nokuvikeleka kokudla kubantu, "kugcizelela uFrancisco Roder Martinez, umqondisi ophethe we-platform eyodwa kanye nenye yenkampani eyodwa.
Uyanezela: "Akumangalisi ukuthi i-YANMAR ingenye yezinkampani esizikhiqizela amathuba amaningi endaweni yethu yemakethe. Umthamo wemikhondo okhiqizwe kusukela ngoJanuwari kuya ku-April 2025 udlule inombolo eqoshwe ezinyangeni ezine zokugcina zika-2024 ngaphezu kwe-10%.
Ngokungeziwe ekusizeni ukufinyelela emishinini, inkundla inikeza abakhiqizi izinsizakalo zezikweletu zedijithali, ezifana nokulingisa ngezimali, izicelo zezindleko, i-CPR (Uhlelo Lokuhlela Izindlu), kanye ne-Pronaf (Isikhwama Sikazwelonke SezoLimo Sokuthuthukiswa KwezoLimo), konke kalula nangokuvikelekile. Esinye isici esihlukanisayo sohambo lwedijithali luka-Broto silele kwingqalasizinda yayo: inkundla ithathwe njengeshesha kakhulu kwezolimo lwase-Brazil, ngokuya -Google PageSpeed Insights , futhi ifaka ubuchwepheshe obuphambili bedatha nokuphepha kokwenziwe.
Ubambiswano belubaluleke kakhulu ebudlelwaneni be-YANMAR nabalimi bomndeni, ingxenye eyenza ingxenye enkulu yesizinda sika-Broto. Laba balimi bafuna imishini ephumelelayo, kodwa eyongayo kanye nobuchwepheshe obuhlangabezana nezidingo zabo ngempela.
"Lokhu kusebenzisana ne-Broto kuletha i-YANMAR eduze nakakhulu ekulimeni komndeni, okubaluleke kakhulu ekusebenzeni kwethu. Sinephothifoliyo eqinile yamagandaganda ahlangene kanye nemishini efanelana ngokuphelele nezakhiwo ezincane ezidinga ukukhiqiza okuphezulu. Isiteshi sedijithali sandisa ubukhona bethu futhi sixhumanisa nezithameli ezibambe iqhaza kakhulu ezivulekele ukuqanjwa kabusha, "kusho u-Igor Souto, we-YANAR supervisor ye-marketing South America.
Ubambiswano phakathi kwe-YANMAR ne-Broto nakho kukhombisa inkambiso kazwelonke. Ngokusho kweplatifomu, izifunda zaseSão Paulo kanye neMinas Gerais zenza u-26% wokuseshwa kwemishini. "Izicelo zengcaphuno zemikhiqizo ye-YANMAR ziqinisekisa lokhu: I-35% yezinkomba ezikhiqizwe yi-Broto kumkhiqizi zivela kulezi zifundazwe. Lezi zibalo zingase zibonise ukugxila okuphezulu kwezakhiwo zobuchwepheshe obuphezulu kanye nezinga elihle lokuxhumana kwasemaphandleni kulezi zindawo, "kusho uMartinez.
Elinye iqiniso elibalulekile libonisa ukuthi u-48% wezicelo zengcaphuno zemikhiqizo ye-YANMAR e-Broto zivela kubakhiqizi abaneminyaka ephakathi kuka-25 no-44 - isizukulwane esikhula ngokwedijithali, esinaka ukusebenza komshini futhi esizimisele ukuqhuba ibhizinisi ku-inthanethi, ngokuzimela nangobuchule.
U-Broto ubelokhu andisa indima yakhe njengomdlali obalulekile ekwenzeni idijithali kwezolimo. Kusukela yaqalwa ngo-Ephreli 2025, le nkundla yenze ngaphezu kwezigidigidi ezingu-R9.3 zamarandi ebhizinisini futhi itshale amasu amasha okubandakanya abakhiqizi, njengemibukiso yedijithali ekhethekile, imidiya eqondisiwe, namathuluzi ahlanganisa okuqukethwe, ukuqeqeshwa kobuchwepheshe, nezisombululo zezikweletu ohlelweni lokuthenga.
"Sikholelwa ukuthi ikusasa lezolimo zedijithali lihilela into enkulu kakhulu kunemakethe. Umgomo wethu uwukusekela abakhiqizi ngaphambi, ngesikhathi, nangemva kwesango lepulazi, hhayi nje ukunikeza imikhiqizo lapho beyidinga, kodwa futhi nolwazi, ulwazi, isikweletu, ukuvikelwa, nokufinyelela emisha. Lena yindlela esiyibona ngayo indima yethu: njengabagqugquzeli bokuguqulwa kwedijithali kwezolimo, okunomthelela oqondile ekukhiqizeni nasekuqiniseni izakhiwo zasemakhaya zaseMartinez.
Ngokuqiniswa kobambiswano phakathi kwezinkampani, ukuthengiswa kwemishini yezolimo yedijithali kulindeleke ukuthi kukhule emijikelezweni ezayo, kuqinise imodeli njengendlela ephumelelayo, ephephile, nesebenzayo yokwandisa ukusebenza kwemishini emkhakheni nokuxhumanisa abahlinzeki bezisombululo ezintsha ezinseleleni zangempela abakhiqizi basemaphandleni baseBrazil ababhekana nazo.
"Siyaqhubeka nokufuna izindlela ezintsha zokusebenza, sihlala siqapha ukuthambekela kwezimakethe kanye nokusebenza ngokubambisana nabalingani abahle abafana no-Broto. Lokhu kuxhumana kubalulekile kithi ukuze silethe izixazululo zethu enanini elilokhu likhula labakhiqizi abanobuhlakani, ukusondela, kanye nokuqamba okusha," kuphetha uSouto.
