I-iFood isanda kumemezela ukutholwa kwesabelo esincane esingu-20% ku-Brazilian martech CRBonus. Inhloko-dolobha izosetshenziswa yi-CRBonus ukusheshisa ukuthuthukiswa kobuchwepheshe kanye nokutshalwa kwezimali kwe-AI, kanye nokubuyisela abanye babatshalizimali bayo ngokwesisekelo sokuthanda.
Isu lokutshala izimali liyisinyathelo sesibili esilandela ubambiswano lwezentengiselwano oluyimpumelelo phakathi kwalezi zinkampani ezimbili, osekulethe izinzuzo kuzo zombili izindawo zokudlela zozakwethu kanye nabasebenzisi be-iFood ne-iFood Beneficios. Ubambiswano luqukethe ukukhishwa kwamavawusha Ebhonasi kwababhalisile be-iFood Club kanye nokutholwa kwamakhasimende amasha, ukwethembeka, namathuluzi okwenza imali ezindawo zokudlela, axhaswe yizixazululo ze-CRBonus.
Ubambiswano lwamasu lugxile ekudayiseni
Njengamanje, amandla esu le-martech axhunywe ngokuqondile nokudayiswa, imakethe eyinhloko ye-iFood, ebilokhu yandisa isiphakamiso sayo senani ngephothifoliyo ehlanganisa yonke into yemikhiqizo nezisombululo. Umgomo uwukuthuthukisa ukukhula kwezindawo zokudlela kanye nabanye ozakwethu. Ngobambiswano kanye nokutshalwa kwezimali ku-CRBonus, i-iFood ithuthuka kakhulu kulokhu okuphambili. "Sikhuluma ngezinkampani ezimbili zobuchwepheshe zaseBrazil eziye zasiza ekuchazeni kabusha izimboni zabo. Sesivele sibone ukuboniswa kwalokhu ngokuqala kobambiswano, futhi amandla okuhlanganisa lezi zimpawu ezimbili ukuguqula izimpilo zabathengi nabathengisi zikhulu kakhulu. Sikhuluma ngobuchwepheshe baseBrazil owenziwe amaBrazilians aseBrazil, " kusho u-Diego Barreto, i-CEO ye-iFood.
Ubuchwepheshe baseBrazil obenziwe amaBrazilians
Ngokuka-Alexandre Zolko, oyi-CEO nomsunguli we-CRMBonus, ukubambisana ne-iFood kokubili kungokwesikhathi esizayo futhi okwamanje. Ubambiswano lokuqala beseluvele luvule izindlela ezimbalwa zezindawo zokudlela: "Namuhla, sinika amandla izindawo zokudlela zozakwethu be-iFood ukuthi ziqinise isu lazo lokwethembeka ngokunikeza amakhredithi kumabhrendi ozakwethu be-CRMBonus, ngaphezu kokuheha amakhasimende amasha ezindaweni zawo ezithengisayo ngenkundla yethu. Ngalolu tshalomali, kunezinto eziningi ezinhle ezizayo; ngijabule ngalokho esizokudala ndawonye njengenkampani yethu ehlonishwayo Inkampani ehlonishwayo I-Inkampani yethu iwumthombo we-pridde I-Brazil. sizofunda okuningi kulwazi lwe-iFood futhi ngokuhlanganyela sithuthukise izixazululo eziya ngokuya zifaneleka neziqanjiwe zezingxenye zethu zokuthengisa Isibonelo esihle salokho esifuna ukukuthuthukisa inkundla yezipho ene-AI enokulethwa okulula okukhulu.
Izixazululo ezintsha nolwazi olusha lwabasebenzisi
Izinkampani zihlela nokuthuthukisa uhlelo lwe-CRM oseluvele luhlinzekwa yi-iFood Pago. Ngobuchwepheshe be-CRBonus, ithuluzi lizohlakanipha nakakhulu ekuphakamiseni amasu okubuyisela imali ukuze izindawo zokudlela zihehe futhi zigcine amakhasimende amaningi.
Olunye uhlelo oluhloselwe ozakwethu be-iFood ukufinyelela esiteshini esengeziwe sokuthengisa: uhlelo lokusebenza lwe-Vale Bonus, olusuka ku-CRMBonus, oluzoqondisa izigidi zabasebenzisi bayo ukuthi bathenge ezindaweni zozakwethu be-iFood, kokubili esitolo naku-inthanethi. Lokhu kuzothuthukisa futhi ukukhiqizwa kwethrafikhi kulezi zikhungo futhi kuqinise isikhundla se-iFood ngaphesheya komhlaba we-inthanethi. Ukuhlanganiswa ne-Vale Bonus kungesinye isibonelo sendlela lezi zinkampani ezimbili ezizosebenza ngayo, kanye nabanye ozakwethu be-iFood, ukuze kwakhiwe indawo yedijithali, lapho abathengi bekwazi ukufinyelela kwimikhiqizo namasevisi anhlobonhlobo anhlobonhlobo ngesipiliyoni esingenazihibe nesihlanganisiwe.
Lezi zinhlelo ezisohlwini zingamanye nje amathuba amaningi ahlangene phakathi kwezinkampani, ezithethelela ukutshalwa kwezimali. Nakuba inani lentengo yamanje lingadalulwanga, umjikelezo umele ukuphakama uma kuqhathaniswa nokutshalwa kwezimali okwenziwe yi-Bond Capital ngoMeyi 2024, lapho i-CRBonus yenza isamba semali eyizigidi eziyizinkulungwane ezingu-R2.2.
Umsebenzi nobambiswano olusha oluzosayinwa phakathi kwe-iFood ne-CRBonus kusangaphansi kokugunyazwa yizinhlangano ezilawulayo.
