Incwadi ethi "Indlela Yokutshala Kuqala: Kusukela Kuthiyori Ukuya Ekuziphatheni - Incwadi Ephelele Yokuqalisa Ngokuphephile" ka- Guilherme Enck , uchwepheshe wokutshalwa kwezimali kanye namabhizinisi eBrazil, manje isiyatholakala ezitolo zezincwadi ezingokwenyama neziku-inthanethi. Ishicilelwe ngabakwa -Editera Gente futhi ihlelelwe ukukhululwa ngokusemthethweni ngoSepthemba walo nyaka, le ncwadi iveza indlela esebenzayo nehlelekile yokutshala izimali eziqalweni, enikeza abafundi umhlahlandlela ofinyelelekayo nonokwethenjelwa wokubhekana negagasi lokuqamba okusha kanye nezamabhizinisi elihlanganisayo eBrazil. Ibhuku manje seliyatholakala ukuze li-odwe ngaphambilini, futhi noma ubani othenga ikhophi ngaphambi kokukhishwa kwalo uqinisekisiwe ukungena ekuphonselweni inselelo kokuqala kokuthi "Usomabhizinisi Ngezinsuku ezingu-21", eholwa umbhali wencwadi.
U-Enck ongowokuzalwa eRio Grande do Sul, oneziqu ze-Production Engineering futhi oneziqu ze -Engineering Management azithola eNyuvesi yaseLoughborough (e-UK), u-Enck uzakhele umsebenzi oqinile emakethe yezezimali nakwezamabhizinisi. Usebenze ekuhlanganiseni nasekuthengeni futhi wasungula ama-fintech ambalwa, ikakhulukazi njengomsunguli ohlangene we-Captable. Leli bhizinisi lakamuva lizisungule njengenkundla yokutshalwa kwezimali enkulu kunazo zonke e-Brazil, okwenze kube lula ukuqoqwa kwezigidi ezingaphezu kuka-R100 zamaRandi ezinkampanini ezingaba ngu-60. Okuhlangenwe nakho kwakhe okomuntu "obengusomabhizinisi kusukela ngaphambi kokushiya ikolishi," okubonisa ukucwiliswa kwakhe okujulile kulo mkhakha.
Kwa-Captable, inkampani enomthwalo wemfanelo wokwethula abantu abangaphezu kuka-7,500 emhlabeni wokutshalwa kwezimali kokuqala, u-Enck wabuye wazihlukanisa njengomfundisi: wahola izifundo, izinkulumo, nezinkundla zokucobelelana ngolwazi okuhloswe ngazo ukusiza abalondolozi bawo wonke amaphrofayili ukuba baqonde futhi babambe, ngendlela kanye nangokuzethemba, amathuba ohlelo olusha lwemvelo.
Lonke lolu hambo ludale ukuthi "Indlela Yokutshala Imali Eziqalweni: Ukusuka Kuthiyori Kuya Ekuziphatheni - Incwadi Ephelele Yokuqalisa Ngokuphepha," egqama njengomhlahlandlela osebenzayo nowakamuva weqiniso eliyinkimbinkimbi lase-Brazil, elikhuluma ngesiko lendawo, umnotho, nemithetho. Le ncwadi igcwalisa igebe lokuhlela ngokunikeza umbono ovela kothile oke wabhekana nemvelo, ukwabelana ngezindaba eziyiqiniso, impumelelo, futhi, ngokubaluleke kakhulu, izifundo ezifundwe ekuhlulekeni.
Ngokufunda okulula nokukhululekile, okuqukethwe kudlulela ngalé kwethiyori, kuhlolisisa izindlela zokuhlaziya, ukulinganisa , namasu ephothifoliyo, ahlala ehambisana nemininingwane yemakethe yase-Brazilian. Phakathi kwezihloko ezidingidwayo, "Umthetho Wamandla" ugqamile, okhombisa ukuthi impumelelo ku-Venture Capital ingaqhamuka kanjani ekubhejelweni okumbalwa, okunamasu nayimpumelelo.
"Ukwakhiwa kwenani kuyasuka ezinhlakeni zendabuko kuya ku-ecosystem emisha. Wonke umuntu ubhekana nalokhu; vele unake wonke amathuluzi nezixazululo esizisebenzisayo ekuphileni kwethu kwansuku zonke. Uma isizinda esikhulu sokwakhiwa kwenani emnothweni sishintsha, kungokwemvelo ukuthi kufanele silungise indlela yethu yokutshala imali. Noma ubani ophikelelayo ekumemezeleni ukuthi akhawulelwe kumakethe yezezimali yendabuko," u-Enckil wewavest uzophuthelwa yile makethe yezimali yendabuko.
Uyanezela: "Isikhathi sesidlulile lapho ukutshalwa kwezimali ekuqaliseni kwakungenxa yezimali ezinkulu kuphela. Wonke umtshali-zimali kufanele abe okungenani nephesenti elincane lempahla yakhe eyabelwe lezi zinkampani. Indima yami iwukubafundisa indlela yokwenza lokhu-kodwa ngendlela enengqondo, ecophelelayo, engaguquki, evumelaniswe nesimo sesikhathi eside salesi sigaba sempahla, "uphetha.
Nge "Indlela Yokutshala Kuqala: Kusukela Kuthiyori Ukuya Ekuzilolongeni - Umhlahlandlela Ophelele Wokuqalisa Ngokuphepha," u-Enck akagcini nje ngokukwazisa, kodwa ukhuthaza, eqinisa isikhundla sakhe njengezwi elibalulekile kulabo abafuna ukuchuma emakethe emisha futhi baqhubekisele ukukhula kwezinkampani ngomthelela wangempela nohlala njalo.
Umbhali uzonikela ngayo yonke imali evela enzuzweni yale ncwadi ku- Tennis Foundation , iNhlangano engenzi nzuzo ye-Non-Governmental Organisation (NGO) ebigqugquzela ukuguqulwa kwezenhlalo yezingane, intsha kanye nentsha esesimweni esibucayi iminyaka engaphezu kwamashumi amabili ngokusebenzisa imidlalo nokuqeqeshwa kochwepheshe.
