Ukuba ku-inthanethi namuhla akusanele ukuthi inkampani iphumelele futhi igqame. Umthengi wesimanje ufuna isevisi esheshayo neqondene nomuntu siqu ezinkampanini zabo, ngaphandle kokuphatha ngokweqile noma ubunzima ekuqedeni ukuthenga kwabo - into enganikezwa ngempumelelo kakhulu nge-WhatsApp.
Ngaphezu kokuba ngesinye seziteshi ezisetshenziswa kakhulu ngezinjongo zomuntu siqu e-Brazil, isiphinde yaba ithuluzi elinamandla lokuxhumana phakathi kwezinkampani namakhasimende azo, enikeza ububanzi bezici ezithuthukisa futhi ezinothisa uhambo lwekhasimende ngalinye, kuyilapho kugcinwa ukuvikeleka okuphezulu mayelana nedatha eyabiwe lapho.
Inguqulo yayo ye-WhatsApp Business API yenzelwe izinhlangano ezidinga ukulinganisa, ukuhlanganiswa nezinhlelo zangaphakathi, kanye nokuphatha phezu kokugeleza kwemiyalezo. Ivumela insizakalo yamakhasimende ephakathi nendawo, ukulawula ukuthi ubani othumela imilayezo nokuthi ithunyelwa kanjani, ukumiswa kwezingqimba zokuqinisekisa nezimvume zabasebenzisi, nokuhlanganiswa nama-CRM, i-automation, nama -chatbots ngokubethela kokuphela ukuya ekupheleni, isibonelo.
Ngale ndlela, esikhundleni sokuthembela kuma-akhawunti omuntu siqu noma omakhalekhukhwini boqobo ukuze benze lokhu kuxhumana, amabhrendi aqala ukusebenza endaweni ehlelekile, evikelekile, nefundekayo, okuyisisekelo sobumfihlo, ukuhambisana, kanye ne-LGPD (Umthetho Wokuvikelwa Kwedatha Jikelele waseBrazil). Izinqubo ezihlelekile ziholela ekusebenzeni okuthembeke kakhudlwana nokubikezelwayo, okunciphisa ukusebenza kabusha, okuvimbela ukulahleka kwedatha, futhi kwandise ukusebenza kahle kwethimba labadayisi, ukuncipha kwesikhathi sokuphendula nokwenza kube lula ukwenza kube ngokwakho ngezinga elikhulu, kuyilapho kugcinwa ukungaguquguquki komkhiqizo kanye nomlayezo osetshenzisiwe.
Imiphumela yale mizamo idlula kakhulu inzuzo eyengeziwe. Inhlolovo ye-Opinion Box yalo nyaka iveze ukuthi u-82% wabantu baseBrazil sebevele basebenzisa i-WhatsApp ukuze baxhumane namabhizinisi, kanti u-60% usuvele uthenge ngqo ngalolu hlelo lokusebenza. Le datha ikhombisa ukuthi ukusebenza kahle kweplathifomu akugcini nje ukufaka isandla ekwenzeni ngcono isevisi yamakhasimende, kodwa, ngaphezu kwakho konke, ekwanelisekeni okukhulu kwamakhasimende ngokucaca, isivinini, nokuqhubeka kohambo ngaphakathi kwendawo efanayo.
Kwenzekani, ngakolunye uhlangothi, lapho lezi zinyathelo zokuphepha zinganakwa? Esikhundleni sokusebenza njengesiteshi esinesu lobudlelwano obuseduze phakathi kwezinhlangothi, ukusetshenziswa kwayo okungafanele kuyenza ibe sengcupheni ekuchumeni kwebhizinisi, okuvula umnyango ezingozini zokuvuza kwedatha, ukwenziwa kwe-cloning noma ukwebiwa kwe-akhawunti, ukulahleka komlando wesevisi, phakathi kokunye okuningi okuzoba nomthelela ekuthembekeni kwayo emakethe, ukuvinjwa kwenombolo yebhizinisi futhi, esimweni esibi kakhulu, ukuqedwa.
Ukugwema lezi zingozi akuxhomekile kuphela kubuchwepheshe ngokwazo, kodwa futhi nasekunakeni izinqubo ezihlelekile ngaphakathi kwaleso siteshi, ukudala isiko eligxile kulo mbono, futhi, yiqiniso, ukusebenzisa ukuqeqeshwa okuqhubekayo okugcina amaqembu ekwazi ukwenza amasu ngempumelelo enkulu esiteshini.
Ukuvikeleka nokulinganisa kuzohlale kuhambisana. Ngaphandle kokuqala, ukuhlinzwa kuba ibhodlela. Nokho, lapho kuqinisekiswa, iba injini ukukhula okuqhubekayo. Ngalo mqondo, ezinye izinqubo ezingcono kakhulu okufanele zonke izinkampani zizazise zihlanganisa ukusebenzisa inguqulo yazo ye-Business API esikhundleni sama-akhawunti omuntu siqu, ukuphatha izimvume zokufinyelela ngomsebenzi ngamunye, nokudala izinqubomgomo ezicacile zangaphakathi zokuxhumana nokuphathwa kwedatha.
Mayelana nokuphepha kokusetshenziswa kwayo, kubalulekile ukwamukela ukuqinisekiswa kwezinto eziningi (i-MFA) kuwo wonke ama-akhawunti okufinyelela, ngaphezu kokuhlanganiswa nama-CRM ukugwema idatha exekethile noma ukuthunyelwa kwezandla kwamanye amazwe, nokuthuthukiswa kwama-chatbots nokugeleza okuqondisiwe ukuze kumiswe isigaba sokuqala senkonzo yamakhasimende. Ngokuqhubekayo uqaphe isigaba ngasinye esiqhutshwa abathengi, futhi wenze ukucwaninga okuqhubekayo komlando wezingxoxo, ulandelele lokhu kuxhumana futhi uhlonze ukuthi kungathuthukiswa kanjani.
Izinkampani eziphatha i-WhatsApp njengesiteshi samasu, hhayi nje njengohlelo lokusebenza lokuthumela imiyalezo, zenza inzuzo yangempela yokuncintisana emakethe exhunywe kakhulu. Ekugcineni, kuyohlale kuyimininingwane nokunakekela ekwenzeni isevisi yamakhasimende kube ngokwakho okwenza umehluko ekwakheni ukwethembeka kwamakhasimende.
