Esimeni sokuncintisana se-e-commerce, ukumaketha kwedijithali kubalulekile ekukhuliseni ukuthengisa nokufinyelela izethameli ezibanzi . Izinkampani ezihlanganisa amasu edijithali asebenzayo zibona ukukhula okubalulekile ekubonakaleni nasekuhlanganyeleni.
Amathuluzi okuthengisa edijithali afana ne-SEO, ukukhangisa okukhokhelwayo, nokumaketha okuqukethwe kungaguqula ukusebenza kwesitolo esiku-inthanethi. Ngayinye yalezi zindlela isebenzisana ukuze ishayele ithrafikhi efanelekayo futhi ikhuphule amanani okuguqulwa , okuholela ekuthengisweni okwengeziwe.
Inkundla yezokuxhumana kanye nokuthengisa nge-imeyili nakho kudlala indima ebalulekile. Ukubandakanya amakhasimende lapho achitha khona isikhathi esiningi ku-inthanethi kungakha ukuxhumana okuhlala njalo nomkhiqizo wakho . Usebenzisa ukuhlaziya idatha, ungalungisa imikhankaso futhi uqinisekise ukuthi imiphumela ihlangabezana nezinhloso zakho.
Ukuhlelwa Kwamasu
Ukuhlela amasu kubalulekile ukuze kuqondiswe izinhlelo ezisebenzayo zokumaketha kwedijithali ekuhwebeni kwe-inthanethi. Lolu hlelo lubandakanya ukuchaza imigomo ecacile, ukwenza ukuhlaziya okuningiliziwe kwesimo samanje, kanye nokuhlonza izethameli ezifanele eziqondiwe.
Ukuchaza Imigomo Nezinjongo
Ukubeka imigomo nezinhloso ezithile kuyisinyathelo sokuqala ekuhleleni amasu. Imigomo kufanele ibe I-SMART : ecacile, elinganisekayo, efinyelelekayo, ehambisanayo, futhi ehambisana nesikhathi. Isibonelo kungenzeka sikhulisa ukuthengiswa kwe-inthanethi ngo-20% kwikota elandelayo.
Lezi zinhloso kufanele zibonise umgomo wenkampani kanye nombono futhi zichazwe ngokucacile kulo lonke ithimba. Imigomo ecacile yenza kube lula ukukala ukuqhubeka nokwenza izinguquko lapho kudingeka.
Ukugxila kuma-KPI afanelekile (Izinkomba Zokusebenza Okubalulekile) nakho kubalulekile. Izibonelo zama-KPI zifaka izinga lokuguqulwa, inani le-oda elimaphakathi, nembuyiselo ekutshalweni kwezimali kokumaketha.
Ukuhlaziywa kwe-SWOT ku-E-commerce
Ukuhlaziywa kwe-SWOT (Amandla, Ubuthakathaka, Amathuba, Izinsongo) kuyithuluzi elibalulekile ekuhleleni amasu. Kuyasiza ukukhomba amandla angaphakathi nobuthakathaka, kanye namathuba angaphandle nezinsongo.
Amandla angase ahlanganise isisekelo samakhasimende athembekile noma imiksi eyingqayizivele yomkhiqizo. Ubuthakathaka bungase buhlanganise ukuntuleka kwezinsiza zokutshala kubuchwepheshe obuthuthukisiwe.
Amathuba angase afake ithrendi ekhulayo yokuthenga ku-inthanethi. Izinsongo zifaka ukuncintisana kwemakethe okwandisiwe noma izinguquko zokulawula .
Lokhu kuhlaziya kusekela ukudalwa kwamasu aqondiswe kakhulu nasebenza ngempumelelo, okusiza inkampani izibeke kangcono emakethe.
Ukuhlukaniswa Kwemakethe Nezithameli Eziqondiwe
Ukuhlukaniswa kwemakethe kubalulekile ekuqondiseni amasu okumaketha kuzithameli ezifanele. Ukuhlukaniswa kungase kusekelwe kumbandela wokubalwa kwabantu, indawo, ukuziphatha, kanye nenqubo yengqondo.
Ukuqonda amakhasimende akho afanelekile kukuvumela ukuthi wenze ngendlela oyifisayo imikhankaso nokunikezwayo. Isibonelo, isitolo sezingubo singakhomba ngokweminyaka nangesitayela, sidale imikhankaso ethile yabantu abadala nabanye ochwepheshe.
Amathuluzi ezibalo kanye ne-CRM angasiza ekuthuthukiseni lesi segimenti, kuqinisekiswe ukuthi imilayezo yokumaketha iqondiswe kahle futhi kukhuphule izinga lokuguqulwa.
Ukusebenzisa ukuhlukaniswa okuhle kuthuthukisa ukusebenza kahle kwezenzo zokumaketha, okwandisa inzuzo ekutshalweni kwezimali.
Isakhiwo somkhiqizo
Ukwakhiwa komkhiqizo ku-e-commerce kuncike ekufakweni kwebhrendi okusebenzayo nokuma kwedijithali . Lezi zakhi zibalulekile ekusunguleni ubuwena kanye nokuzihlukanisa emakethe yokuncintisana.
Ibhrendi kanye ne-Visual Identity
Ukumaketha kuhlanganisa ukudala ukuhlonza okubonakalayo okungaguquki okuhlanganisa ilogo, iphalethi yombala, i-typography, nedizayini yokupakisha. Ubuwena obubonakalayo kufanele bubonise amanani nenhloso yenkampani, kusize ukuqashelwa komkhiqizo kanye nokukhumbula.
Izinto Ezibalulekile Zokufaka Ibhrendi:
- Ilogo : Kumele ihluke futhi ikhumbuleke.
- Imibala : Sebenzisa iphalethi eqondana nemizwa uhlobo olufuna ukuyiveza.
- Ukuthayipha : Khetha amafonti ahambisana nesitayela somkhiqizo wakho.
- Ukupakisha : Idizayini yobuhle nesebenzayo ethuthukisa ulwazi lwekhasimende.
Ukungaguquguquki okubonakalayo kubalulekile ekudaleni okuvelayo okuhlala njalo nokuthembekile kuyo yonke indawo yokuthinta ikhasimende.
Ukuma kwebhrendi kuDijithali
Ukuma kwebhrendi endaweni yedijithali kufaka phakathi ukuvezwa kwamanani omkhiqizo kanye nokuhluka kwawo kuzo zonke iziteshi eziku-inthanethi. Lokhu kubandakanya ukuba khona kwenkundla yezokuxhumana, ukudala okuqukethwe okufanele, nokuxhumana nomphakathi wedijithali.
Amasu okumisa:
- Inkundla Yezokuxhumana : Gcina amaphrofayili esebenza futhi afanayo ezinkundleni ezifana ne-Instagram, Facebook ne-LinkedIn.
- Okuqukethwe : Khiqiza amabhulogi, amavidiyo, namanye amafomethi ahambisana nezethameli ozihlosile.
- Ukusebenzisana : Xhumana namakhasimende ngokusebenzisa amazwana, izimpendulo, nokuthunyelwe okusebenzisanayo.
Ukuma okuhle kwedijithali kukhuthaza ukwethembeka kwamakhasimende kanye nombono omuhle womkhiqizo.
I-Search Engine Optimization (SEO)
Ibhizinisi le-e-commerce eliphumelelayo lincike esu eliqinile le-SEO ukukhulisa ukubonakala nokuheha ithrafikhi yezinto eziphilayo. Okugxilwe kakhulu ekukhetheni amagama angukhiye asebenzayo, ukuthuthukiswa kwekhasi kanye nobuchwepheshe, kanye nokwakhiwa kwezixhumanisi zamasu.
Amagama angukhiye we-E-commerce
Amagama angukhiye abalulekile ekuheheni amakhasimende afanelekile. Kunconywa ukwenza ucwaningo oluningiliziwe ukuze uhlonze amagama abathengi abawaseshayo.
Sebenzisa amathuluzi afana ne -Google Keyword Planner kanye ne -SEMrush ukuze uthole amagama angukhiye anomsila omude ngevolumu yokusesha ephezulu kanye nokuncintisana okuphansi. Ukunciphisa izinketho zakho kulezo ezihlobene ngokuqondile nemikhiqizo yakho kukhulisa izinga lakho lokuguqulwa.
I-SEO Esekhasini
I-SEO esekhasini ibandakanya ukwenza izinto zibe ngcono ngaphakathi kwewebhusayithi. Izihloko, izincazelo ze-meta, namathegi kanhlokweni kubalulekile.
Izihloko kufanele zibe namagama angukhiye futhi zihehe abasebenzisi. Izincazelo ze-Meta kufanele zinembile futhi zifake imigomo efanele. Qiniseka ukuthi izithombe nazo zithuthukisiwe, kusetshenziswa umbhalo ohlukile ofanele nosayizi abafanelekile.
I-SEO yobuchwepheshe
I-SEO yobuchwepheshe isho izinqubo ezithuthukisa ukwakheka kwewebhusayithi yezinjini zokusesha. Iwebhusayithi kufanele isheshe, ivikeleke, futhi iphendule.
Isikhathi sokulayisha sibalulekile; sebenzisa amathuluzi afana ne -Google PageSpeed Insights ukukhomba ukuthuthukiswa. Ukusebenzisa izitifiketi ze-SSL kuqinisekisa ukuthi iwebhusayithi yakho ivikelekile. Ukujwayela amadivaysi eselula kubalulekile, uma kubhekwa imikhuba yanamuhla yokuphequlula.
Strategic Link Building
Ukwakhiwa kwesixhumanisi kubandakanya ukuthola izixhumanisi zekhwalithi ezikhomba e-commerce.
Ukwakha ubudlelwano namabhulogi anethonya namawebhusayithi embonini kungakha ama-backlink abalulekile. Ukuhlinzeka ngokuqukethwe okufanele kanye nokwabelana ngakho ezinkundleni zokuxhumana nakho kusiza ukutholwa kwesixhumanisi. Sebenzisa okuthunyelwe kwesivakashi ukuze ukhuphule igunya lesizinda futhi ushayele ithrafikhi efanelekayo.
Ukuthengisa Okuqukethwe
Ukumaketha okuqukethwe kubalulekile ekuheheni nasekubandakanyeni abathengi esitolo se-inthanethi. Ukugxila ekudaleni okuqukethwe okufanele nokusebenzisa amathuluzi afana ne-e-books kanye ne-infographics kungahlukanisa umkhiqizo emakethe yedijithali.
Ukudala Okuqukethwe Okubalulekile
Ukudala okuqukethwe okufanele kusho ukunikeza izithameli zakho ulwazi olubalulekile. Ku-e-commerce, lokhu kungabandakanya izincazelo zomkhiqizo ezinemininingwane, okokufundisa komsebenzisi, nezindatshana zebhulogi ezikhuluma ngezihloko ezithakaselwayo kubathengi.
Imvamisa yokuthumela ibalulekile. Ukuthumela okuvamile kugcina izethameli zakho zihlanganyele futhi kwandisa ithrafikhi yezinto eziphilayo. Amagama angukhiye kufanele ahlanganiswe ukuze kuthuthukiswe ukubonakala kwenjini yokusesha.
Ukusetshenziswa kwe-E-books kanye ne-Infographics
Ama-E-books kanye ne-infographics angamathuluzi asebenzayo okufundisa nokuheha amakhasimende. Ama-E-books angangena ajule ezihlokweni ezibalulekile, anikeze inani ngokushintshanisa okubhaliselwe kwe-imeyili, futhi akhiqize umkhondo ofanelekayo.
I-Infographics ihlanganisa umbhalo nezithombe, yenza idatha eyinkimbinkimbi ibe lula. Abiwa kakhulu ezinkundleni zokuxhumana, okwandisa ukufinyelela komkhiqizo. Ukuzisebenzisa ngendlela efanele kungasungula inkampani yakho njengegunya embonini, kukhuthaze ukwethenjwa nolwazi.
I-Social Media kanye Nokuzibandakanya
Inkundla yezokuxhumana iyithuluzi elibalulekile lokukhulisa ukuzibandakanya kwezithameli kanye nokuthuthukisa ukuthengisa. Ukukhetha izinkundla ezifanele, ukudala imikhankaso ephumelelayo, nokuhlaziya ukusebenza kuyizinyathelo ezibalulekile zempumelelo.
Ukukhetha Amapulatifomu Alungile
Ukukhetha amapulatifomu afanele kubalulekile ukuze ufinyelele izethameli ozihlosile. I-Facebook ne-Instagram zidumile ngemikhiqizo ebonakalayo, kuyilapho i-LinkedIn ingcono kumabhizinisi e-B2B.
Ukubona lapho izethameli zakho ozihlosile zichitha isikhathi esiningi kusiza ukukhulisa ukufinyelela. Ucwaningo lwemakethe lunganikeza imininingwane ebalulekile kokuncanyelwayo kweplathifomu. Ngaphezu kwalokho, inethiwekhi yokuxhumana nomphakathi ngayinye inezici zayo kanye nezethameli, ngakho-ke ukulungisa amasu kumongo wenkundla ngayinye kubalulekile.
Imikhankaso Nezincwadi
Ukudala imikhankaso ehehayo nokuthumela njalo kugcina izethameli zakho zibambe iqhaza. Ukusebenzisa izithombe zekhwalithi ephezulu , amavidiyo , nokuqukethwe okusebenzisanayo kungakhuphula ukuzibandakanya.
Ukuhlela ikhalenda lokuhlela kusiza ukugcina ukungaguquguquki. Amathuluzi afana ne -Hootsuite noma i-Buffer enza kube lula ukuhlela okuthunyelwe. Hlaziya idatha yokusebenza kokuthunyelwe ukuze ulungise amasu futhi uthuthukise ukusebenza komkhankaso.
Ukuhlaziywa Kokusebenza Kwezokuxhumana
Ukuqapha nokuhlaziya ukusebenza kwemikhankaso yenkundla yezokuxhumana kubalulekile. Ukusebenzisa izinkomba zokusebenza eziyinhloko (ama-KPI) njengezinga lokuzibandakanya, ukufinyelela, nokuchofoza kusiza ukuhlola impumelelo yemikhankaso yakho.
Amathuluzi okuhlaziya afana ne -Google Analytics noma i-Facebook Insights ahlinzeka ngedatha enemininingwane. Ukuhlonza amaphethini okuziphatha kanye namasu okulungisa njengoba kudingeka kukuvumela ukuthi uthuthukise imiphumela futhi wandise imbuyiselo yakho ekutshalweni kwezimali (ROI).
Ukukhangisa ku-inthanethi
Ukukhangisa ku-inthanethi kubalulekile ekuheheni amakhasimende kanye nokwandisa ukuthengiswa kwe-e-commerce. Amapulatifomu afana ne-Google AdWords, Izikhangiso ze-Facebook, ne-Instagram, kuhlanganiswe nabathonya bedijithali, angamathuluzi anamandla okufinyelela izethameli zakho ozihlosile.
I-Google AdWords
I-Google AdWords ivumela amabhizinisi e-e-commerce ukuthi enze izikhangiso ezigxile kumagama angukhiye afanelekile. Ikuvumela ukuthi uqondise izethameli ngokusekelwe endaweni, izinto ozithandayo, nokuziphatha kokuphequlula.
Izikhangiso zingavela emiphumeleni yosesho, kumasayithi ozakwethu, naku-YouTube. Ukuthuthukisa imikhankaso njalo nokuqapha ukusebenza kusiza ukuqinisekisa imbuyiselo enhle ekutshalweni kwezimali (ROI).
Ukusethwa okufanele kwe-Google AdWords kufaka phakathi ukusetshenziswa Kwezikhangiso Zosesho , Izikhangiso Zokuboniswa , Nokumaketha kabusha . Lawa maqhinga akhulisa ukubonakala komkhiqizo, ahehe amakhasimende amasha, futhi aphinde ahlanganyele nabavakashi bewebhusayithi.
Izikhangiso ze-Facebook
Izikhangiso ze-Facebook zinikeza izinketho eziningiliziwe zokukhomba, okuhlanganisa iminyaka, ubulili, indawo, izinto ozithandayo, nokuziphatha komsebenzisi. Lokhu kulungiselelwa kukuvumela ukuthi udale imikhankaso eqondiswe kakhulu eyandisa ukuzibandakanya nokuguqulwa.
Amafomethi ezikhangiso afaka izithombe, amavidiyo, ama-carousels, namaqoqo. Ifomethi ngayinye isebenzisa inhloso ethile futhi ingalungiselelwa imigomo ehlukene, njengokushayela ithrafikhi yewebhusayithi noma ukukhangisa okunikezwayo okuthile.
Ukuhlaziya njalo nokulungisa imikhankaso kubalulekile. Amathuluzi afana ne -Facebook Pixel asiza ukulandelela izenzo zabasebenzisi ngemva kokuxhumana nesikhangiso sakho, anikeze imininingwane ebalulekile yemikhankaso yesikhathi esizayo.
Instagram and Digital Influencers
Ku -Instagram , amabhizinisi angasebenzisa izikhangiso Ezindabeni, Okuphakelayo, kanye ne-IGTV. Inkundla ivumela ukuxhumana okuqinile okubonakalayo nezithameli, okuyenza ilungele amabhizinisi e-e-commerce athembele kubuhle bomkhiqizo.
Ubambiswano nabagqugquzeli bedijithali luyasebenza ngoba laba bantu banokulandelayo ababandakanyekayo nabathembekile. Ukukhetha abathonya izethameli zabo ezihlosiwe ezifana nomkhiqizo wakho kungakhuphula kakhulu ukuchayeka nokuguqulwa.
Imikhankaso kufanele ibe yiqiniso futhi ibe sobala. Kubalulekile ukukala umthelela walokhu kuhlanganyela kusetshenziswa amamethrikhi afana nokuzibandakanya, ukufinyelela, namazinga okuguqulwa.
I-imeyili Marketing
Ukumaketha nge-imeyili kuyithuluzi elinamandla lokuthuthukisa i-e-commerce. Ukuhlukaniswa komkhankaso kanye nokuzenzakalela kwe-imeyili kungamasu abalulekile okukhulisa amazinga avulekile nokuguqulwa.
Ukuhlukaniswa Komkhankaso
Imikhankaso yokuhlukanisa isho ukuhlukanisa isizinda soxhumana nabo sibe amaqembu amancane ngokusekelwe kumibandela ethile efana nokuziphatha kokuthenga, indawo, noma ukuxhumana kwe-imeyili kwangaphambilini. Lokhu kuvumela imilayezo ukuthi ihambisane kakhulu neqembu ngalinye.
Isibonelo, isitolo semfashini ye-e-commerce singadala imikhankaso ethile yamakhasimende asanda kuthenga kanye nalawo angakathengi ngaphezu kwezinyanga eziyisithupha. Ukwenza ngendlela oyifisayo izingcingo esenzweni futhi unikeze okuqukethwe ngokuya ngephrofayela yengxenye ngayinye kungakhuphula kakhulu amanani okuguqulwa.
I-imeyili Automation
Ukuzenzakalela kwe-imeyili kuhilela ukusebenzisa isofthiwe ukuthumela ngokuzenzakalelayo imilayezo ukuphendula izenzo ezithile zekhasimende. Lokhu kungafaka ama-imeyili okwamukela, izikhumbuzi zenqola ezilahliwe, nama-imeyili okuthenga ngemva kokuthenga.
Lawa ma-imeyili azenzakalelayo asiza ukugcina amakhasimende ematasa ngaphandle kokudinga umzamo oqhubekayo owenziwa ngesandla. Ukugeleza okuzenzakalelayo okumiswe kahle kungathuthukisa ukuzizwisa kwekhasimende futhi kwandise ukwethembeka. Ukwengeza, ukwenza kube ngokwakho ngaphakathi kwalawa ma-imeyili azenzakalelayo kungathuthukisa ukubandakanyeka komkhiqizo.
Ukusebenzisa nokuhlala ulungisa lawa maqhinga kungakhuphula imbuyiselo yakho ekutshalweni kwezimali ekukhangiseni nge-imeyili kwe-e-commerce.
Ukuhlaziywa Kwedatha kanye namamethrikhi
Ukuhlaziya idatha namamethrikhi kubalulekile ukuze uqonde ukusebenza kwe-e-commerce nokwenza izinqumo ezinolwazi. Ukwazi ukuthi uwahumusha kanjani ama-KPI futhi usebenzise amathuluzi okuhlaziya nawokubika ngempumelelo kubalulekile ekuthuthukiseni amasu okumaketha kwedijithali.
Ukuhunyushwa kwama-KPI
Ama-KPI (Izikhombisi Zokusebenza Okubalulekile) amamethrikhi ahlola impumelelo yemikhankaso yokumaketha. Izinga Lokuguqulwa , i-CAC (Izindleko Zokutholwa Kwekhasimende) , kanye ne -LTV (Inani Lokuphila Kwekhasimende) amanye ama-KPI afaneleka kakhulu. Ukwengamela kanye nokutolika lezi zinkomba kusiza ukukhomba izindawo zokuthuthukisa nokuqondisa izenzo nezinjongo zebhizinisi.
Enye i-KPI ebalulekile Isilinganiso Sokulahla Inqola , ekala amaphesenti amakhasimende anezela imikhiqizo ekalishini lawo kodwa angakuqedi ukuthenga. Ukunciphisa leli zinga kungakhuphula ngokuqondile ukuthengisa.
Amathuluzi okuhlaziya nokubika
Amathuluzi afana ne -Google Analytics ne- Hotjar ahlinzeka ngemininingwane ebalulekile ngokuziphatha komsebenzisi. I-Google Analytics ivumela ukulandelela okuningiliziwe kwethrafikhi yewebhusayithi, imithombo yokufinyelela, nokusebenza komkhankaso. Ngakolunye uhlangothi, i-Hotjar, inikeza ukurekhodwa kweseshini namamephu okushisa ukuze aqonde ukusebenzisana komsebenzisi newebhusayithi.
Amanye amathuluzi afanelekile ahlanganisa i-Kissmetrics kanye ne -SEMrush , esiza ukuhlaziya idatha yokuthengisa kanye ne-SEO, ngokulandelanayo. Ukusebenzisa inhlanganisela yalawa mathuluzi kunikeza umbono obanzi futhi onemininingwane yokusebenza kwe-e-commerce.
Isipiliyoni somsebenzisi (UX) ku-E-commerce
Impumelelo yebhizinisi le-e-commerce incike kakhulu ekuhlangenwe nakho komsebenzisi. Izici ezimbili ezibalulekile ukwakheka okuphendulayo kanye nesivinini sokulayisha iwebhusayithi.
Idizayini ephendulayo neselula-Yokuqala
Idizayini ephendulayo iqinisekisa ukuthi iwebhusayithi yakho ijwayelana nosayizi besikrini abahlukene namadivayisi. Namuhla, iningi labasebenzisi lifinyelela i-inthanethi ngomakhalekhukhwini.
indlela yeselula-kuqala kusho ukuklama iwebhusayithi yakho kuqala yamadivayisi eselula bese uyijwayelanisa namadeskithophu.
Ama-elementi afana nezinkinobho, amamenyu, namafomu adinga ukuthintwa kalula. Lokhu kuthuthukisa ukuzulazula futhi kunciphisa amazinga okugxuma.
Isivinini Sokulayisha Iwebhusayithi
Isivinini sokulayisha singenye yezinto ezibaluleke kakhulu kulwazi lomsebenzisi. Amawebhusayithi ahamba kancane akhungathekisa izivakashi futhi andise amazinga okugxuma.
Ukuminyanisa isithombe, ukugcinwa kwesikhashana okusebenzayo , kanye nekhodi elungiselelwe amasu abalulekile.
Amathuluzi afana ne-Google PageSpeed Insights asiza ukuhlonza nokulungisa izinkinga. Ukuthuthukisa isivinini kuthinta ngokuqondile ukuguqulwa nokwaneliseka kwamakhasimende.
Amathrendi kanye Nokusungulwayo Kwezinto Ezintsha Kwezokumaketha Kwedijithali
Ukumaketha kwedijithali kuhlala kuvela.
I-Artificial Intelligence (AI) ingenye yamathrendi amakhulu. Amathuluzi e-AI athuthukisa imikhankaso nokwenza kube ngokwakho ukuzizwisa komsebenzisi.
reality (AR) izuza amandla. Amabhrendi asebenzisa i-AR ukuze adale ukuzizwisa okugxilile kubathengi.
Ukuthengisa ngezwi kukhule ngokusetshenziswa okwengeziwe kwabasizi bezwi abafana ne-Alexa ne-Google Assistant.
I-automation yokuthengisa ihlala ibalulekile. Izinkundla ezizenzakalelayo zikusiza ukuthi uhlukanise kahle futhi wenze imikhankaso ibe ngeyakho.
Okuqukethwe okusebenzisanayo njengemibuzo nezinhlolovo kuthinta izethameli kakhulu futhi kukhulisa ukusebenzisana nomkhiqizo.
Ukuthengisa ngevidiyo kuhlala kuqinile. Amavidiyo abukhoma namafushane, ikakhulukazi ezisekelweni ezifana ne-TikTok ne-Instagram, ayakhula.
Ukumaketha kwe-Influencer sekushintshile. Imikhiqizo ikwazisa kakhulu ubudlelwano obuyiqiniso nobuhlala isikhathi eside.
Ukusetshenziswa kwe -Big Data kanye nezibalo zokubikezela amasu okucwenga. Idatha isisiza ukuthi siqonde kangcono ukuziphatha kwabathengi.
Ama-Chatbots athuthukisa isevisi yamakhasimende. Banikeza izimpendulo ezisheshayo, ezenzelwe umuntu siqu.
Ubumfihlo nokuvikelwa kwedatha kuya ngokuya kubaluleke kakhulu. Ukungafihli nokuhambisana nemithetho yokuvikela idatha kubalulekile ukuze uthole ukwethenjwa kwabathengi.
Ukumaketha kwenkundla yezokuxhumana kuyahlukahluka. Izinkundla ezintsha ziyavela futhi zidinga amasu aguquguqukayo.
I-SEO ukuze kuthuthukiswe ukubonakala kwenjini yokusesha.
Ukuthengisa nge-imeyili kusabalulekile. Imikhankaso eqondiswe kahle neyenzelwe umuntu siqu inamazinga aphezulu okuguqulwa.
Izinkampani ziya ngokuya zifaka imali kokuqukethwe okuzinzile . Imilayezo ehambisana namagugu emvelo ithinta abathengi.
Lawa mathrendi akhombisa ukuthi ukumaketha kwedijithali kushintsha ngokushesha kangakanani. Izinkampani ezamukela lezi zindlela ezintsha zinethuba elingcono lokugqama emakethe.
