Ukuhlanganiswa okwandayo kobuchwepheshe kanye nokusha emhlabeni webhizinisi kushintshe ngokushesha ukuthi izinkampani zixhumana kanjani namakhasimende futhi zandise ukuthengisa. Esimeni lapho izinketho zinkulu futhi ukuncintisana kushubile, ubuchwepheshe buba umsizi obalulekile ekufuneni izisombululo ezisebenza kahle. Kodwa-ke, inselele enkulu yezinkampani isekulinganiseni ukuqanjwa kabusha ngokugxila ezidingweni zangempela zekhasimende, zisebenzisa amathuluzi afanele ukuthuthukisa inqubo yokuthengisa ngaphandle kokulahlekelwa ukuthintana komuntu nomuntu siqu. Ukusetshenziswa kobuchwepheshe akufanele kube ukusungula izinto ezintsha nje ngenjongo yokusungula; kufanele ifeze injongo ecacile: ukukhiqiza inani elengeziwe lekhasimende futhi, ngenxa yalokho, lenkampani.
Enye yezindlela ezisebenza kahle kakhulu zokuhlanganisa ukuqamba okusha kule nqubo ukusebenzisa izinhlelo ze-CRM (Customer Relationship Management), eziyisisekelo ekuhleleni nasekuthuthukiseni ubudlelwano bamakhasimende. Nge-CRM, kuyenzeka ukwenza ukuxhumana kube ngokwakho, ulandelele umlando wokuthenga, futhi uqonde okuthandwa ngabathengi, okuvumela izenzo zokuthengisa ezigomelayo. Lokhu kuhumusha ngokuqondile emazingeni okuguqulwa anyukile, njengoba inkampani inikeza lokho ikhasimende elikufunayo ngesikhathi esifanele. Kodwa-ke, kuyadingeka ukusebenzisa i-CRM ngobuchule. Ukuqoqa idatha akwanele. Ukhiye uwukuthi ulwazi luhlaziywa futhi lusetshenziswe kanjani ukuze kwakheke ulwazi lwamakhasimende olucebile futhi olukhangayo.
Ngaphezu kwalokho, ubuchwepheshe abugcini ekuqoqweni kwedatha, kodwa futhi budlulela ekucubunguleni i-automation. Ukwenza okuzenzakalelayo kokumaketha, isibonelo, kungaba indlela enhle kakhulu yokukhulisa ikhasimende ngempumelelo kakhudlwana, kulenze lizizwe lisekelwe ohambweni lwalo lokuthenga ngaphandle kwesidingo sokungenelela okuqhubekayo. Lokhu kunciphisa izindleko zokutholwa, kuthuthukisa ukuzizwisa kwamakhasimende, futhi kukhiqiza imiphumela esheshayo. Emakethe ehlala ishintsha, kubalulekile ukusebenzisa lezi zindlela ezintsha ngendlela enengqondo ekusebenzeni kwenkampani, ngaphandle kokubeka engcupheni ikhwalithi yesevisi yamakhasimende kanye nokulethwa komkhiqizo.
Kodwa-ke, iphuzu elilodwa elivame ukunganakwa elokuthi ubuchwepheshe akufanele buthathwe njengento ebambele ukusebenzelana kwabantu, kodwa njengesandiso sobudlelwano phakathi kwenkampani nomthengi. Yize i-automation ingasiza ukonga isikhathi futhi ithuthukise izinqubo, isici somuntu sihlala sibalulekile ekudaleni ukuzizwisa okuyingqayizivele nokukhumbulekayo. Ubuchwepheshe kufanele busetshenziselwe ukwenza isevisi isheshe futhi ibe ngeyakho, okuvumela abathengisi isikhathi esengeziwe sokugxila ezidingweni zangempela zamakhasimende abo. Inhlanganisela yokuqanjwa kabusha kwezobuchwepheshe ngozwela nokunaka komuntu kungase kube imfihlo yokwanda okuphawulekayo kokuthengisa.
Ngakho-ke, ukusungula izinto ezintsha kanye nobuchwepheshe akuyona nje indlela yokwenza inkampani ibe yesimanje, kodwa kuyithuba langempela lokuyiguqula ibe inhlangano eshesha kakhulu, exhunyiwe, futhi egxile kumakhasimende. Ngokuhlanganisa amasu nangokulinganisela amathuluzi edijithali alungile, inkampani ingathuthukisa izinqubo, yandise ukusebenza kahle, futhi, okubaluleke kakhulu, idale isisekelo samakhasimende esithembekile nesinelisekile. Ekugcineni, imfihlo yokuthengisa okwengeziwe ayikona nje kuphela ekwamukeleni ubuchwepheshe obusha, kodwa ekwazini ukuthi bungasetshenziswa kanjani ukuze kukhiqizwe okuhlangenwe nakho okumangalisayo okuhlangabezana nezidingo zabathengi, kudala umjikelezo oqhubekayo wokwenza izinto ezintsha nokwaneliseka.
