Esimeni samanje se-e-commerce, inkambiso ekhulayo izimakethe eziku-inthanethi ezikhethekile, ezaziwa nangokuthi izimakethe ezime mpo. Ngokungafani nezimakethe ezinkulu, ezijwayelekile, lawa mapulatifomu agxila kuma-niches athile, ahlinzeka ngolwazi oluqondiswe kakhulu nolomuntu siqu lokuthenga nokuthengisa.
Yiziphi Izimakethe Ezikhethekile Eziku-inthanethi?
Izimakethe ezikhethekile yizinkundla ze-e-commerce ezigxile embonini ethile noma esigabeni somkhiqizo. Bahlanganisa ndawonye abathengisi nabathengi abanentshisekelo ku-niche ethile, njengemfashini esimeme, okokusebenza kwezokwelapha, izinsiza zezilwane ezifuywayo, noma izimpahla ezenziwe ngezandla.
Izici eziyinhloko:
1. Gxila ku-niche ethile noma imboni
2. Ukunakekelwa komkhiqizo kanye nomthengisi
3. Izici namathuluzi avumelaniswe nomkhakha
4. Umphakathi ohlanganyele wabathengi nabathengisi
5. Ulwazi nokuqukethwe okukhethekile
Izinzuzo Zezimakethe Ezikhethekile:
1. Okwabathengi:
- Ukufinyelela ezinhlobonhlobo zemikhiqizo ngaphakathi kwe-niche ethile
- Ukuzethemba okukhulu ngekhwalithi nobuqiniso bemikhiqizo
- Okuhlangenwe nakho kokuthenga komuntu siqu nokufanelekile
- Ukufinyelela olwazini olukhethekile nokuqukethwe
2. Kwabathengisi:
- Ukufinyelela okuqondile kuzithameli eziqondiwe ezinentshisekelo neziqeqeshiwe
- Ukuncintisana okuncane uma kuqhathaniswa nezimakethe ezijwayelekile
- Ithuba lokwakha umkhiqizo endaweni ekhethekile
- Amathuluzi nokwesekwa okuvumelaniswe nezidingo zomkhakha
3. Okwemakethe:
- Amathuba okuba umholi endaweni ethile
- Ukwethembeka okukhulu kwabasebenzisi ngenxa yobungcweti
- Amathuba okwenza imali ngezinsizakalo ezengeziwe eziqondene nemboni
Izinselelo Nokucatshangelwa:
1. Ukwakha inqwaba yabathengi nabathengisi abaningi
2. Ukugcina ikhwalithi nobuqiniso bemikhiqizo
3. Ukuthuthukiswa kwezici eziqondene ne-niche
4. Ukuncintisana nezimakethe ezijwayelekile kanye nezitolo ezikhethekile
Izindaba zempumelelo:
Izimakethe eziningana ezikhethekile ziye zachuma emikhakheni eyahlukene:
– Elo7 – Crafts and Creative Products
I-Elo7 iyindawo yemakethe egxile emikhiqizweni eyenziwe ngezandla neyokudala. Inkundla ixhuma ama-artisan nabakhiqizi abancane nabathengi abathanda izinto ezihlukile neziqondene nomuntu. Ihlinzeka ngemikhiqizo ehlukahlukene, kusukela ekuhlotsheni nasezintweni kuya ezintweni zephathi nezipho ezenziwe ngezifiso.
– Netshoes – Sporting Goods
Yize iphinde ithengise ezinye izinhlobo zemikhiqizo, iNetshoes yaziwa ngokuyinhloko njengendawo yemakethe egxile ezintweni zemidlalo. Inkundla inikezela ngemikhiqizo eminingi yezemidlalo nokuqina, okuhlanganisa izingubo, izicathulo, izinto zokusebenza, kanye nezinsiza zemidlalo ehlukahlukene.
- Imakethe Yomculo Yamahhala - Izinsimbi Zomculo
I-Mercado Livre da Música iyindawo yemakethe egxile kakhulu ezinsimbini zomculo nezinto ezilalelwayo. Inkundla ihlanganisa ndawonye abathengisi bezinsimbi ezintsha nezike zasetshenziswa, izesekeli, izinto zokusebenza zesitudiyo, nemikhiqizo ehlobene nomculo, esebenzela abaculi abangochwepheshe nabayizimfundamakhwela.
– Petlove – Pet Products
I-Petlove iyimakethe esebenza ngemikhiqizo yezilwane ezifuywayo. Inkundla ihlinzeka ngezinhlobonhlobo zezinto zezinja, amakati, nezinye izilwane ezifuywayo, okuhlanganisa ukudla, amathoyizi, izesekeli, imithi, nemikhiqizo yenhlanzeko. Iphinde inikeze ngezinsizakalo ezifana nokubonisana nodokotela wezilwane ku-inthanethi nokubhaliselwe kwemikhiqizo.
Ikusasa Lezimakethe Ezikhethekile:
Njengoba abathengi befuna ulwazi lokuthenga lomuntu siqu nolweqiniso, izimakethe ezikhethekile kulindeleke ukuthi ziqhubeke nokukhula. Okuthrendayo esikhathini esizayo kungase kuhlanganise:
- Ukuhlanganiswa okukhulu nobuchwepheshe obufana ne-AI kanye neqiniso elingeziwe
- Ukunwetshwa kuma-niches amasha nama-micro-niches
- Ukuthuthukiswa kwemiphakathi kanye nezinsiza zomphakathi ngaphakathi kwamapulatifomu
- Ubambiswano lwamaqhinga namabhrendi nabagqugquzeli bemboni
Amasu empumelelo:
1. Khomba i-niche enganakiwe enamandla okukhula
2. Gxila ekudaleni ulwazi olunzulu ngomsebenzisi
3. Tshala imali kubuchwepheshe namathuluzi aqondene nemboni
4. Yakha umphakathi obambe iqhaza endaweni yesikhulumi
5. Nikeza inani elengeziwe ngokuqukethwe okukhethekile namasevisi
Isiphetho:
Izimakethe eziku-inthanethi eziyisipesheli zimelela inguquko ebalulekile kwezentengiso ye-inthanethi, enikeza enye indlela egxilile neyenzelwe umuntu siqu ezimakethe ezinkulu, ezijwayelekile. Ngokuxhumanisa abathengi nabathengisi ezindaweni ezithile, lezi nkundla azigcini nje ngokusiza okwenziwayo kodwa futhi zidala imiphakathi enempilo ezungeze izintshisekelo ezabiwe. Kosomabhizinisi nabatshalizimali, izimakethe ezikhethekile zinikeza amathuba ajabulisayo okudala inani emikhakheni ethile, zisebenzisa isidingo esikhulayo sokuhlangenwe nakho okuyiqiniso nokuhlosiwe kokuthenga.
