Sensedia, Brazilian multinational technology company and global leader in APIs and integrations, announces the arrival of Ricardo K. Medina as new Vice President of Business for Brazil. The executive takes charge of the company's commercial operations in the country
O novo VP junta-se à liderança da Sensedia num momento de forte expansão da empresa, which grew 140% in international markets in the last year. Ricardo Medina will be tasked with leading the growth engine in the Brazilian market and building a path of expansion into new markets and industries
With over two decades of experience in the technology sector, Medina built a solid career in global companies like ServiceNow, SAP and Oracle, acting in high leadership positions. Was Vice President of Sales at SAP, where he also served on the board of directors of Brazil and led units such as Services, Partner Ecosystem and Initiatives for Latin America
Na ServiceNow, commanded enterprise sales team, contributing to the significant growth in Brazil.Throughout the career, stood out for driving high-performance operations, driving commercial transformations and structuring go-to-market strategies, focusing on value sales, cloud software, consulting services and digital transformation solutions
Beyond executive experience, Medina holds a bachelor's degree in Systems Analysis from PUC, with an MBA from UFRGS and additional qualifications from institutions such as MIT Sloan School of Management. Also taught as a professor of Digital Strategy MBA at FGV and FIAP
