In the current scenario, the regulation of the betting market emerges as a key piece for building a fairer and more responsible environment for the consumer, in addition to providing a more balanced competitive arena for companies operating in the sector. This is because the sector continues to grow rapidly, presenting challenges and opportunities also on significant scales.To get an idea, according to recent data from the Central Bank, around 24 million people showed interest in this entertainment model by August of this year.
In this context, the Online Luck, a leading company in the digital lottery brokerage sector for 21 years, positions itself firmly and proactively regarding the regulation of betting in Brazil. The company advocates not only for the need for a regulatory framework, but it also acts by example and adopts practices that prioritize transparency and accountability. She was one of the 113 companies that submitted a licensing request to SIGAP (Betting Management System), technological solution created by the Ministry of Finance for regulation, monitoring and oversight of the betting market in the country
"We believe that regulation is not just a formality", but a commitment to the integrity of the sector and the protection of our clients. It is essential that all companies operate under the same guidelines to ensure a safe environment, responsible and reliable, affirms Márcio Malta, CEO of Sorte Online
The company gained prominence after its long history of emphasizing the best practices in the industry and promoting discussions and educational content about responsible gaming, even before the formalization of these rules, that will only take effect in January of next year
Among the main rules under discussion are the prohibition of the use of credit cards and the use of government benefits such as Bolsa Família. The idea is to protect the bettors, inhibiting default and preventing crimes such as money laundering.
Therefore, regulation is seen by many experts as a turning point that will strengthen companies committed to ethics and customer safety. "The regulation brings a seal of quality and commitment", differentiating companies that truly dedicate themselves to building a solid market. The regulation, for us, should also be seen as a recognition of years of ethical work and a continuous effort to build a stronger and more reliable market,"highlights Malta".
The statement seems to be going in the right direction. Even before the deadline (January 2025), the Federal Government decided to block bets that, so far, they haven't even started their regularization processes. The list of bets operating illegally to be banned is set to be released this Tuesday (1st) and the operators must take down the sites starting from the 11th – the order will be formalized by the National Telecommunications Agency (Anatel)
It is in this context that the company has stood out. Since its foundation, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation on Reclame Aqui, where the company maintains high customer satisfaction rates
"Even without formal regulation", we implemented a customer-oriented support system, treating each case in a personalized way, with transparency and efficiency. We are here to ensure that Brazilian bettors can continue playing in a safe environment, with responsibility, and knowing that they are interacting with a company that prioritizes good practices,"concludes Malta"
