Qual é o seu canal preferido para comunicar-se com as empresas? Each of us has our favorite place where we feel most comfortable doing that, o que o mercado exige dessa disponibilidade para reter seus clientes e impulsionar as vendas. Taking another step forward in this mission, Pontaltech, technology company specialized in omnichannel communication, has just announced the arrival of Márcia Assis as the new marketing manager, na missão de fortalecer a presença da empresa no mercado como referência em soluções inovadoras da área
With 15 years of experience consolidated across various companies and sectors focusing on marketing and branding, your professional journey has enabled you to face challenging projects that helped you develop important skills and a broader strategic vision of the market, having worked on various fronts of business development, go-to-market strategy for brands and products, 360 marketing campaigns, performance marketing, content marketing and events
Everyone, learnings you intend to apply, directly, in this new phase. I have always had a keen eye on the market and, quando soube da oportunidade para a posição de gerente de marketing na Pontaltech, I immediately identified with the values and the company's expansion phase. The connection with the team and leadership has been very natural since the beginning of the process, what made my eyes light up to cross this door, share
Your arrival was something fundamental for the company's new phase, como explica Renata Reis, CRO da Pontaltech. We want to transform communication between companies and customers, offering solutions that truly simplify and optimise this relationship. Our challenge is to redefine the role of marketing to drive the company's new phase, something that, under Márcia's command, we have high expectations of building something quite significant, punctuate
Assuming the position of department manager, the professional will be responsible for leading the team with a focus on brand repositioning, aligning inbound and outbound marketing strategies, content (website, blog and social networks, events and institutional communication – integrating marketing with other company departments to increase this synergy and enhance the achievement of expected results
In a scenario of increasing competition and constant technological innovations, the challenge, certainly, will be big. But, nothing of this discourages the expectations of the new manager. I am confident that we will be able to reposition Pontaltech as an innovative reference in the sector, for that, I intend to work with data to make more accurate decisions, investing in strategic shares, reforcing our presence at the main industry events and strengthening content marketing. I also want to consolidate a high-performance team, focusing on results and innovation, highlights
With significant experiences built on these fronts, the goals couldn't be better. We want marketing to be a driver of Pontaltech's growth. The arrival of Márcia gives us great expectations that we will acquire more major accounts and establish ourselves in more market sectors, expanding the recognition of our expertise and directly contributing to an increasingly better financial result, finishes Renata
