A noodle, fintech specialized in the creative economy, strengthens its leadership structure with the arrival of Carolina Rossettini as partner and COO. With a consolidated trajectory in influencer marketing, communication and creator economy, the executive takes on the challenge of driving the expansion of operations, enhance engagement strategies and strengthen the connection between brands and content creators
Graduated in Journalism and postgraduate in Digital Media from ESPM, Carolina built a solid career over more than twelve years at the leading communication companies in the world. Your experience includes influencer marketing, digital marketing, public relations, communication advisory, events, social media and crisis management – having led high-performance teams and participated in award-winning cases
She was one of the pioneers in the influencer marketing market and helped to structure the operation and teams of the largest companies in the segment, responsible for process development, planning, squads, exclusive and customized proprietary products and methodologies. Furthermore, also represented some influencers and actors from Rede Globo
Among the companies he worked for, in different roles, are BR Media, MIS, Squid (Despertar), Dreamers Group (Artplan), MField, Play9, In Press Group, AND'ALL (Publicis Groupe) and Burson-Marsteller, in addition to serving large national and global clients such as EssilorLuxottica, Amazon, Golden Arches (McDonald’s), Colgate-Palmolive, Coca-Cola Femsa, AMBEV, Unilever, Whirlpool, Samsung, Johnson & Johnson, GPA (Grupo Pão de Açúcar), Facebook and Rock in Rio
"Taking on the position of COO at Noodle is an opportunity to further drive the creator economy market in Brazil through an innovative and highly necessary solution for both agencies and content creators", and I say this because I have been on both sides, Carolina Rossettini stands out
Noodle is growing exponentially in relevance among the main players in the sector as it is the only fintech that offers financial assistance, anticipations and automation in the mediation of campaigns, what professionalizes and protects payment flows, at a time when there is so much talk about the need for this professionalization, transparency and security. Working alongside Igor Bonatto and the team is the certainty of another firm step forward in influencer marketing. I hope to contribute in the best possible way to this constant cycle of innovation and growth, concludes the executive
Carolina's arrival reinforces Noodle's commitment to providing increasingly innovative financial solutions aligned with the needs of influencers and professionals in the creative economy. A fintech, that already stands out for facilitating the anticipation of receivables and providing access to credit in an agile and secure manner, intends to further expand its impact in the sector with the expertise of the newest associate
With this strategic movement, Noodle positions itself for a new growth cycle, consolidating itself as a major reference for its clients and expanding its presence in the digital market
