To strengthen the brand repositioning and market expansion, a Alloyal, company specialized in loyalty program solutions, announces the arrival of Pedro Filizzola to the team as the new marketing director (CMO). With over 15 years of experience in communication and marketing, Pedro has a solid track record in building and consolidating brands in the innovation ecosystem andhistorical performanceproven in demand generation
Before joining Alloyal, the executive helped to build Sambatech, leading brand in video solutions and one of the most innovative startups in Latin America, where he worked alongside CEO Gustavo Caetano, one of the main entrepreneurs and communicators in the country
After a journey of almost 14 years, Pedro took on a new challenge at Doctoralia, a Polish multinational recognized as the "Uber of doctors". For almost three years, led marketing initiatives in Brazil and Chile aiming to build a predictable and scalable acquisition machine for doctors and clinics in both markets
Your experience withlead generationpress advisory and brand building were what caught the attention of the board and the CEO, aligning the executive's baggage with the current need of the rapidly growing business company
We live in an era where the harsh reality for businesses is that with an increasingly volatile market, dynamic and competitive it is increasingly difficult to retain the customer – what will it say to make him loyal. Having a good product and solving real market problems is a premise. However, there are some levers that can greatly influence this retention process: loyalty programs. I believe in this market and I believe that initiatives like this can be decisive in a customer relationship process, stretching the LTV and adding value to the experience and connection with the brand, says Filizzola. And it also adds "Alloyal caught my attention with its bold proposal, solid cases, robust technology and the ability to move quickly. My goal is to help with this growth, adding my know-how to what has already been built. I am confident and excited
In addition to holding a seat on the board of Alloyal, Pedro is a digital marketing influencer and is often invited to participate in podcasts on the subject. Currently, he is competing for the second consecutive year for the iBest Award in the Digital Marketing Influencer category
