ASnacks audazes, sinónimo de sabor e saúde no universo fitness, traced a path of success since its founding in Divinópolis. Idealised by Gabriel, which identified in the United States a gap in the Brazilian market for truly tasty and healthy protein bars, the brand was born with a clear vision: to offer nutritious products with an irresistible touch
The recognition of the quality of their products naturally propelled the brand into brick-and-mortar retail, but the online channel has always remained a strategic pillar for your growth
To sustain and accelerate this upward trajectory in the digital market, a Bold Snacks identified the need to optimise its e-commerce operation, especially regarding thesales managementandexpedition. It was in this context that Magis5 became an essential strategic partner
A Magis5, integration platform andmarketplace automation, arose as the answer to the challenges of Bold Snacks. The solution enabled the centralization and automation of the entire flow oforders, from confirmation to delivery, resulting in greater agility and control
In a recent interview on the podcastSeller Talkda Magis5, o Jefe de Digital de Bold Snacks, Wellington Brito, shared details about the transformation of the brand's operation. Before we operate with Magis5, our expedition was a much more complex process. A Magis5 trouxe uma velocidade muito grande para a nossa produção. A ferramenta ajuda-nos bastante, giving an incredible speed not only in billing, but also in the organisation of the entire dispatch, revelou Brito
The automation solution allowed the company to centralise and automate the order flow from various marketplaces, like Amazon, Shopee and other major players in the market. This integration has optimized from order confirmation to issuancetax invoicesand the shipment to the end consumer
Case study of Bold Snacks with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers the market 27 flavors of bars rich in fibres and proteins. The building of community is part of the strategy adopted by the company for online growth and numbers, besides using influencers to boost your market presence
Brito emphasised in the podcast the importance of themarketplacesfor this brand growth strategy: “Today, the marketplace channel is considered separately from all digital, given its relevance. Through marketplaces, we managed to traction our business, dar maior visibilidade à marca e proporcionar novas experiências ao consumidor
Ще за ним, the follow-up and knowledge about your client are essential for the success of online sales. It is necessary to serve the customer in the way they want, reduce the effort of product selection, quanto mais claro for o benefício do seu produto, the purchase becomes simpler
The largest management organization, aligned with the ease of product dispatch, driven by automation, contributed directly to customer satisfaction and the brand's reputation in the online market. But, for the brand, the choice of the hub was made, overcoat, for the ease of the dispatch process and the integrations of themain marketplaces, a crucial factor for the brand's expansion strategy
The integration and automation platform proved to be flexible and adaptable to the brand's specific needs, especially regarding the integration with a newERPacquired, more robust
The choice of Magis5 came from astrategic visionfor sale. Hemos feito una lista con las funciones que queríamos, with a technical perspective and a focus on dispatch. When we look at these needs, a Magis5 is the best that integrates all of them, conclude Brito
The integration facilitated by Magis5 allowed Bold Snacks to expand its online presence efficiently, reaching a diverse audience. The automation of manual and repetitive tasks has freed your team to focus on more strategic activities, como o desenvolvimento de novos produtos e o fortalecimento da marca com sua comunidade de “Boldlovers, como são chamados os seus consumidores
Magis5
The CEO of Magis5, Claudio Dias, explica o que é o hubintegrar marketplaceslike Amazon, Free Market, Shein, Shopee, Magalu, Bahia Houses, Netshoes, Leroy Merlin, AliExpress, Americanas and MadeiraMadeira. Thus, Can an online seller display the same product on all these platforms
In turn, the automation of workflows, processes and dispatches of documents provided by the Magis5 solution facilitate the entire operation, taking to control ofstockmore efficient and more appropriate pricing for each product. Still, elimina fallos en el envío, comuns quando não há um sistema automatizado, resulting in a significant reduction in logistics costs
MORE INFORMATION
- In an episode of Seller Talk, Magis5 podcast, Wellington Brito provides more details about Bold Snack's e-commerce. Follow at <https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137>.
- About Magis5https://magis5.com.br/
- About Bold Snackshttps://www.boldsnacks.com.br/
