In the dynamic universe of Brazilian entrepreneurship – where according to data from the Brazilian Franchise Association (ABF), 51 million people wish to start a business in the next three years – the Franchise Central is transforming one of the most sought-after segments of the market with its own methodology. CentralON Call, the corporation's digital platform already serves more than 200 clients and is exponentially optimizing the operational management of franchise networks in Brazil.
The franchise sector raised R$ 240,6 billion in 2023, with a growth of 13,8% compared to the previous year, according to ABF. The food segment, for example, led by foodservice, was one of the fastest growing last year, reflecting its robustness and potential.In light of this scenario, the Franchise Central positions itself to drive the success of the units
The CentralON methodology from Central do Franqueado is a process divided into three stages
- ONsetAt this stage, there is a detailed analysis of the specific challenges of the franchise network and the right tools are selected for solving these problems.
- ONboardingHere, the company monitors the implementation of the solutions, ensuring that everything works effectively
- ONgoingThe third phase focuses on the improvement cycle. The Franchise Central conducts regular evaluations and makes adjustments as necessary to provide ongoing support to the serviced network.
Each franchise has a unique journey, and our triple approach is designed to illuminate the path for customers towards results. The sector is growing a lot, but we cannot forget that competitiveness also grows in parallel. Thinking about it, it is necessary to consider the best strategies to stay active, commentDario Ruschel, CEO of the Franchise Central.
Among the competitive advantages offered by the Franchise Central, the promotion of connection stands out, unification and expansion of networks, independence and a platform that simplifies management, from communication to quality control and support in the expansion process. The company also ensures compliance with the General Data Protection Law (LGPD), ensuring legal security and peace of mind for operations.
Focusing exclusively on networks with 50 units or more, the platform also stands out for its strong partnership with the clients served. Our DNA and our vision of transformation are some of our greatest differentiators. We believe that our essence and closeness to customers set us apart in the market. This allows us to offer customized solutions for the specific needs of each network, highlightsJohn Cabral, COO of the Franchise Central.
