Mmaraka oa mananeo a botšepehi naheng ea Brazil o ntse o tsoela pele, joalo ka ha ho senotsoe ke lintlha tsa morao-rao tse tsoang ho Mokhatlo oa Likhamphani oa Brazilian Market of Loyalty (Abemf). Ho ea ka phuputso, ho lopolloa ha lintlha le lik'hilomithara ka barupeluoa ho eketsehile ka 18,3% ho 2023 ha ho bapisoa le 2022. Karolong ea ho qetela ea selemo se fetileng, chelete e tsoang ho lik'hamphani tsa botšepehi e ile ea eketseha ka 13,6%, ea fihla ho R $ 4,8 limilione tse likete.
Palo ea ba ngolisitseng mananeong a botšepehi le eona e ngolisitse keketseho e kholo. Qetellong ea 2023, ho bile le ngoliso ea limilione tse 312.5, e emelang kholo ea 5.4% ha e bapisoa le 2022. Litšebelisano tse entsoeng ke barupeluoa ba lenaneo li ile tsa phahama ka 9.7% ka nako e tšoanang. Sekhahla sa ho senya (lintlha tse felileng / lik'hilomithara) se fihlile boemong bo tlaase ka ho fetisisa ho tloha 2020, se setseng ho 13.1% qetellong ea 2023. "Lintlha tsena ke pontšo e hlakileng ea hore mehato ea botšepehi e tsoela pele ho hohela thahasello ea batho ba Brazil", ho bolela Martin Holdschmidt, mopresidente oa Abemf.
Katoloso ea 'maraka oa lenaneo la bots'epehi e tšehetsoa ke libapali lekaleng lena, joalo ka Alloyal, qalo ea Minas Gerais. Khamphani, e itlhommeng pele e le Loyalty Tech, e feta chelete e kaalo ka R100 milione thekisong ea selemo le selemo ka 2023, e imenne habeli palo e tlalehiloeng ka 2022.
Pele e ne e tsejoa e le Lecupon, Alloyal e amohetse lebitso la eona le lecha ka Hlakola selemong sena. Phetoho e ikemiselitse ho latela kholo ea 'maraka le phetoho ea litlaleho tsa bareki, bao hona joale ba batlang ho feta li-coupons tsa theolelo. "Bareki ba batla liphihlelo tse ngata tsa botho le tse sa lebaleheng. Ho feta feela ho tšepahala, ba fetoha balateli ba tšepahalang ba letšoao. Nako ea li-coupons e ka morao ho rona, 'me ho ho rona, libapali tsa' marakeng ona, ho hlahisa litharollo tse finyellang takatso ena e ncha ea bareki ", e totobatsa Aluísio Cirino, CEO oa Alloyal.
Ka 2023, Alloyal e ntse e hlophisa letoto la lintlafatso ho eketsa ts'ebelisano ea basebelisi. Har'a liketso tse reriloeng ke li-sweepstakes, lits'ebeletso tsa telemedicine, likarolo tse ncha le likhetho tsa ho iketsetsa.
Hajoale, Alloyal e na le basebelisi ba limilione tse 5 mme e sebeletsa lik'hamphani tsa bareki ba 500 libakeng tsohle tsa Brazil. Ka kakaretso, ho na le litsi tse ngolisitsoeng tse likete tse 25, ho kenyeletsoa mabenkele a 'mele le a marang-rang, lireschorente, liteishene tsa khase le lifofane.
