Fa'amatalaga:
O le Inbound Marketing o se fuafuaga faʻatau numera e taulaʻi i le faatosinaina o tagata faʻatau e ala i mea talafeagai ma faʻamatalaga faʻapitoa, nai lo le faʻalavelaveina o le au faʻasalalau faʻasalalauga faʻasalalauga masani. O lenei faiga e faʻamoemoe e faʻavae sootaga umi ma tagata faʻatau e ala i le tuʻuina atu o tau i laʻasaga taʻitasi o le faigamalaga a le tagata faʻatau.
Fa'avae fa'avae:
1. Tosina: Fausia mea taua e tosina mai ai tagata asiasi ile upega tafaʻilagi poʻo faʻasologa numera.
2. Fa'auiga: Fegalegaleai ma ta'ita'i e ala i meafaigaluega talafeagai ma auala.
3. Fiafia: Tuuina atu le lagolago ma faʻamatalaga e faʻaliliu ai tagata faʻatau e avea ma tagata faʻatau oloa.
Metotia:
O loʻo mulimulitaʻia e le Inbound Marketing se auala faʻavae e fa:
1. Toso: Fausia mea talafeagai e tosina mai ai lau au maimoa sili.
2. Fa'aliliuina: Suia tagata asiasi i ni ta'ita'iga agavaa.
3. Tapuni: Fa'afailele ta'ita'i ma fa'aliliu i latou i tagata fa'atau.
4. Fiafia: Faʻaauau le ofoina atu o le tau e taofi ma fausia ai le faʻamaoni o tagata faʻatau.
Meafaigaluega ma auala:
1. Faʻasalalauga faʻasalalauga: Blogs, e-tusi, pepa paʻepaʻe, infographics
2. SEO (Search Engine Optimization): Faʻatonuga mo masini suʻesuʻe.
3. Fa'asalalauga fa'aagafesootai: Fa'asoa ma fa'asoa fa'asoa i luga o feso'ota'iga lautele.
4. Fa'atau imeli: Feso'ota'iga fa'apitoa ma fa'asoa
5. Tulaga itulau: Itulau ua sili ona lelei mo le liua.
6. CTA (Call-to-Action): Fuafuaga faʻamau ma fesoʻotaʻiga e faʻamalosia ai le gaioiga.
7. Otometi fa'atauga: Meafaigaluega e fa'autometi faiga ma fa'afailele ta'ita'i.
8. Iloiloga: Su'esu'ega o fa'amaumauga mo le fa'aauauina pea.
Fa'amanuiaga:
1. Tau-lelei: E masani lava e sili atu le tamaoaiga nai lo maketi masani.
2. Pulea faufale: Fa'atuina le fa'ailoga e fai ma fa'asino i le vāega.
3. So'otaga umi: Taula'i i le fa'atumauina ma le fa'amaoni o tagata fa'atau.
4. Fa'asinomaga: Fa'aagaaga fa'amatalaga talafeagai mo tagata ta'itasi.
5. Fua sa'o: Fa'afaigofie le mata'ituina ma le au'ili'ili o taunu'uga.
Lu'itau:
1. Taimi: Mana'omia tupe fa'aalu umi mo taunu'uga taua.
2. Fa'atasi: Mana'omia le fa'aauauina o le gaosiga o mea lelei.
3. Tomai: Manaomia le malamalama i vaega eseese o maketi numera.
4. Fetuunaiga: Manaomia le mataʻituina o suiga i mea e fiafia i ai le au maimoa ma algorithms.
Eseesega ile Maketi i fafo:
1. Taulai: Toso mai i totonu, Faalavelave i fafo.
2. Ituaiga: Inbound o le toso maketi, Outbound o le tulei maketi.
3. Fegalegaleaiga: O totonu e lua itu, O fafo e tasi.
4. Fa'atagaga: Fa'aulufale e fa'avae i luga o le fa'atagaga, Outbound e le o taimi uma.
Fuafuaga autu:
1. Fefa'ataua'iga i luga ole laiga
2. Ta'ita'i fua faatatau liua
3. Fegalegaleai ma mataupu
4. Tau ile ta'ita'i
5. ROI (Return on Investment)
6. Fa'atauga o le Tagata Fa'atau i le Ola Ola (CLV)
Tulaga i le lumana'i:
1. Fa'asinomaga sili atu e ala ile AI ma a'oa'oga masini.
2. Tu'ufa'atasia ma fa'atekonolosi fa'atupuina e pei ole fa'asili ma fa'atupu mea moni.
3. Taulai i ata vitio ma leo (podcasts)
4. Fa'amamafa i le tagata fa'apitoa ma le puipuiga o fa'amaumauga.
Fa'ai'uga:
Inbound Marketing o loʻo faʻatusalia se suiga taua i le auala e faʻatautaia ai e kamupani le maketiina numera. E ala i le tuʻuina atu o le taua faifaipea ma le fausiaina o sootaga moni ma le au faʻatatau, o lenei taʻiala e le gata ina tosina mai ai tagata faʻatau ae e faʻaliliuina ai foi i latou e avea ma tagata faʻamaonia faʻamaoni. A'o fa'aauau pea ona fa'atuputeleina le fa'afanua fa'atekinolosi, o lo'o tumau pea le fa'atautaiga o le Inbound Marketing ma le fa'aogaina o tagata fa'atau mo le fa'atupulaia o pisinisi gafataulimaina.
