Dub Friday tsaws hauv Brazil hauv xyoo 2010 hauv kev ntshai, yuav luag txoj kev sim. Muaj txog 50 lub khw hauv online sim rov ua dua ib qho kev txav chaw Asmeskas uas, txog thaum ntawd, zoo li nyob deb ntawm qhov niaj hnub ntawm cov neeg siv khoom Brazilian. Nws tsuas yog ib qho teeb meem ntawm lub sijhawm ua ntej lub teb chaws tau ua qhov nws ua tau zoo tshaj plaws: coj lub tswv yim zoo, hloov nws mus rau nws tus kheej lub suab, thiab nthuav nws mus txog thaum nws dhau los ua ib qho kev coj noj coj ua thiab kev lag luam.
Niaj hnub no, 14 xyoo tom qab, Brazilian Dub Friday tsis tau tsuas yog tsim tab sis tau tso tseg rau hnub Friday xwb. Nws tau dhau los ua Lub Limtiam Dub, nce mus rau Lub Kaum Ib Hlis Ntuj, thiab hloov mus rau hauv ib hom "kev ua haujlwm ua ntej Christmas" rau cov khw muag khoom thiab ib lub sijhawm ntawm kev lag luam loj tshaj plaws hauv lub tebchaws, thiab qhov kev hloov pauv no tsis yog qhov xav tau: nws yog lej.
Nyob rau hauv 2024, raws li cov ntaub ntawv los ntawm E-Commerce Brasil, lub Black Friday lub sij hawm generated R$ 9.38 billion, ib tug loj hlob ntawm 10.7% piv rau 2023. Nyob rau hauv lub cev khw muag khoom, lub ICVA Performance index tau sau ib tug 17.1% nce. Thiab rau 2025, kwv yees los ntawm ABIACOM (Brazilian Association ntawm Hluav Taws Xob thiab Hluav Taws Xob Kev Lag Luam thiab Kev Lag Luam) ua haujlwm dhia mus rau R$ 13.34 billion hauv ib puag ncig digital ib leeg.
Tsis tas li ntawd, kev tshawb fawb qhia tau hais tias cov neeg Brazilians tau npaj ntau dua: cov ntaub ntawv los ntawm CNDL / SPC Brasil qhia tias 70% ntawm cov neeg siv khoom twb tau siv Dub Friday los xav txog Christmas yuav khoom, thiab lwm 54% hais tias lawv txuag nyiaj txhua xyoo kom tau txais txiaj ntsig ntawm Kaum Ib Hlis. Nws yog tus cwj pwm tshiab, ua kom muaj kev sib tw ua lag luam ntau dua thiab lub qhov rais kev lag luam tshwj xeeb: kev txhaj tshuaj ntawm kaum peb cov nyiaj hli, qhov chaw ua yeeb yam tuaj txog, thiab cov neeg siv khoom paub ntau ntxiv ua ntej txiav txim siab.
Hauv tebchaws Brazil, Kaum Ib Hlis yog lub caij nyoog ntawm nws tus kheej. Thiab lub caij ntawd yog lucrative.
Brazilian Dub Friday tau hloov pauv thiab coj cov haujlwm tshiab rau hauv qhov kev ua si.
Thaum nyob rau hauv cov ntawv thaum ntxov kev sib ntaus sib tua yog tshaj TV, smartphones, thiab cov khoom siv hauv tsev, hnub no Brazil muaj ntau haiv neeg toj roob hauv pes. Nrog cov neeg siv khoom siv ntau zuj zus mus yuav, ntau dua thiab ntau hom yog sim cia lawv daim ntawm cov ncuav qab zib billion-las.
Txawm tias cov khoom noj ceev tau nkag mus rau hauv lub fray.
Bob's, piv txwv li, yog betting rau gamified phiaj los nqis tes nrog kev txo qis, qhov twg cov khoom classic yuav raug muag rau R$ 1, lub tswv yim uas hais lus rau cov neeg siv khoom uas twb tau siv rau cov qauv ntawm "kev ua haujlwm," "kev paub," thiab khoom plig. Burger King thiab McDonald's tseem tab tom txhawb nqa lawv cov kev tawm tsam hnyav, nkag siab tias Dub Friday tau tso tseg txog kev siv hluav taws xob thiab tau dhau los ua neeg nyob hauv cov neeg siv khoom taug kev.
"Cov neeg siv khoom tab tom taug kev hauv online, tab sis kuj tseem nyob hauv cov khw muag khoom thiab cov chaw lag luam hauv kev tshawb nrhiav kev tshaj tawm. Cov hom lag luam uas xav tau kev cuam tshuam yuav tsum tau nrog lawv nyob rau hauv tag nrho cov kev taug kev no. Kev muab cov classics nyiam ntawm tus nqi txaus nyiam yog cov tswv yim vim tias nws khaws ob qho tib si npaj yuav thiab kev yuav khoom," said Renata Brigatti Lange , Tus Thawj Coj Lag Luam ntawm Bob's.
Cov khoom lag luam cuam tshuam nrog Christmas kuj tau pom qhov hloov pauv. Kopenhagen thiab Brasil Cacau, piv txwv li, tau pib siv lub Kaum Ib Hlis los txhawb kev muag khoom ntawm panettone, chocolates, thiab khoom plig - ib yam dab tsi uas keeb kwm tsuas tau txais txiaj ntsig thaum lub Kaum Ob Hlis.
"Tau ntau xyoo, cov khoom Christmas tsis yog ib feem ntawm Black Friday promotions. Tab sis, kev soj ntsuam tus cwj pwm ntawm cov neeg siv khoom, peb pom tias qab los noj mov thiab cov peev muaj nyob rau lub Kaum Ib Hlis tsim lub sijhawm zoo tshaj plaws los txhawb kev muag khoom Christmas. Xyoo dhau los, hnub no dhau los ua qhov chaw ruaj khov ntawm peb daim ntawv qhia hnub," piav qhia Renata Vichi, CEO ntawm Grupo CRM.
Interestingly, lub zog tsis txwv rau cov khw muag khoom ib txwm muaj.
Txawm tias khoom kim heev thiab hwm kev lom zem hom yog tam sim no vying rau cov neeg siv khoom. Sea-Doo, tus thawj coj thoob ntiaj teb hauv tus kheej lub nkoj nkoj, nkag rau Dub Friday nrog cov qauv pib ntawm kev muag khoom - lub tswv yim tsom rau cov neeg siv khoom hauv thaj chaw ntug dej hiav txwv lossis cov nroog nrog cov dej ntws.
"Lub dav hlau caij ski, tshwj xeeb tshaj yog nyob rau hauv cheeb tsam ntug dej hiav txwv, yog ntau tshaj li kev lom zem: nws yog kev thauj mus los, nws yog qhov chaw ntawm cov nyiaj tau los rau ntau. Peb cov qauv nkag tau dhau los ua cov cuab yeej tseem ceeb hauv lub neej txhua hnub. Ua kom zoo dua lub sijhawm thaum cov neeg siv khoom muaj peev txheej tau zoo heev. Xav txog lub hom phiaj ntawm kev siv nyiaj ntau dua rau ib tus neeg siv khoom, Sea-Doo yog qhov zoo tshaj plaws Christmas khoom plig ntawm Brazil, "hais tias tus thawj coj ntawm Sea-Doo.
Kärcher rooj plaub: thaum Lub Limtiam Dub dhau los ua lub tuam txhab Christmas.
Ntawm cov piv txwv zoo tshaj plaws ntawm lub zog ntawm Dub Friday hauv lub tebchaws yog Kärcher, tus thawj coj thoob ntiaj teb hauv kev daws teeb meem. Lub hom phiaj kho Dub Lub Limtiam raws li nws "Brazilian Christmas," xws li yog lub lag luam tseem ceeb ntawm lub sijhawm.
Tsuas yog 10 hnub ntawd, lub tuam txhab tswj hwm kom tsim tau ntau dua 10% ntawm nws cov nyiaj tau los txhua xyoo, uas xav tias yuav ncav cuag R $ 1 nphom los ntawm 2025, tshwj xeeb tshaj yog txhawb kev muag khoom ntawm cov tshuab ntxhua khaub ncaws siab, tshuab nqus tsev nqus tsev vacuum, thiab cov tshuaj tua tsiaj.
Lub tuam txhab ntaus nqi nws qhov kev ua tau zoo los ntawm kev sib xyaw ua ke: kev loj hlob ntawm digital, muaj zog nyob hauv kev lag luam, cov ntaub ntawv-tsav kev tshawb fawb tus cwj pwm, thiab siv cov kev txawj ntse txawj ntse los kwv yees qhov xav tau, kho nws cov ntaub ntawv, thiab kho tus kheej muaj. Raws li lub tuam txhab nws tus kheej, AI tau dhau los ua "tus neeg siv khoom daim ntawv qhia."
"Lub Limtiam Dub yog lub sijhawm thaum tag nrho peb cov kev siv zog digital sib koom ua ke. Peb siv cov ntaub ntawv thiab AI los xav txog tus neeg siv khoom tus cwj pwm, kho cov khoom muag, thiab xa tawm raws nraim qhov lawv tab tom nrhiav. Qhov no piav qhia vim li cas kaum hnub no suav txog ntau dua 10% ntawm peb cov nyiaj tau los txhua xyoo," hais txog Vinicius Marin, E-commerce Manager ntawm Kärcher hauv Brazil.
Vim li cas Brazil ua Dub Friday "zoo dua" dua li Asmeskas?
Hauv Tebchaws Meskas, Dub Friday tseem nyob ib puag ncig ib hnub, ua raws li Cyber Monday. Hauv Brazil, nws tau dhau los ua lub caij nyoog uas muaj ntau haiv neeg, muaj tswv yim, thiab muaj zog ntau yam.
Ntawm no peb muaj:
- Ntau pawg (los ntawm cov khoom noj ceev mus rau khoom kim heev)
• Lub sijhawm ua haujlwm ntev dua (lub lis piam, tsis yog hnub)
• Kev sib koom ua ke ntau dua ntawm cov khw hauv online thiab lub cev
• Kev siv AI thiab cov ntaub ntawv ntau ntxiv rau tus kheej
• Kev npaj thiab paub ntau ntxiv rau cov neeg siv khoom
Thiab muaj lub ntsiab lus tseem ceeb: tsis zoo li cov neeg Asmeskas, uas yuav khoom tom qab Thanksgiving, Brazilians tau txais lawv cov nyiaj hli 13 lub hlis meej thaum cov phiaj xwm pib. Nws yog lub peev nyiaj txhawb zog uas txhawb nqa tag nrho cov saw hlau.
Qhov tshwm sim yog qhov yooj yim: cov neeg uas tsis npaj rau lub Kaum Ib Hlis yog ib feem ntawm lub quarter yuav poob qhov cuam tshuam thiab cov nyiaj tau los.
Dub Friday tau tso tseg tsuas yog ib qho kev tshaj tawm kev tshaj tawm thiab tau dhau los ua tshooj tseem ceeb hauv xyoo nyiaj txiag.
Kaum ib hlis yog qhov pib tshiab ntawm Christmas, thiab tsis quav ntsej nws yog kim heev.
Brazil tsis tsuas yog siv Dub Friday xwb: nws rov tsim dua nws. Nws hloov hnub tim mus rau hauv ib qho ecosystem uas spans industries, nqi ranges, raws, thiab cwj pwm. Rau qee lub npe, Kaum Ib Hlis sawv cev rau lub sijhawm. Rau lwm tus, ciaj sia taus.
Qhov tseeb yog tias, nrog R$ 13 billion npaj rau kev muag khoom digital rau 2025 thiab nce kev sib koom ua ke ntawm cov khoom siv, cov ntaub ntawv, thiab kev coj cwj pwm, Brazilian Black Friday tau sib sau nws tus kheej ua ib qho kev lag luam loj tshaj plaws hauv khw muag khoom hauv tebchaws.
Thiab txhua tus neeg uas tseem xav tias nws tsuas kav ntev li 24 teev yog qhov tseeb ploj mus rau tag nrho lub hlis ntawm lub sijhawm.
