iFood nyuam qhuav tshaj tawm qhov kev yuav tau ntawm 20% cov koom haum tsawg hauv Brazilian martech CRMBonus. Lub peev yuav raug siv los ntawm CRMBonus txhawm rau txhawm rau txhawm rau txhim kho thev naus laus zis thiab kev nqis peev AI, nrog rau yuav rov qab qee qhov ntawm nws cov tub ua lag luam ntawm lub hauv paus pro-rata.
Lub tswv yim kev nqis peev yog kauj ruam thib ob tom qab kev sib koom ua lag luam ua tiav ntawm ob lub tuam txhab, uas twb tau coj cov txiaj ntsig rau ob lub khw noj mov thiab iFood thiab iFood Benefícios cov neeg siv. Kev koom tes muaj xws li muab Bonus Vouchers rau iFood Club cov neeg siv khoom thiab cov neeg siv khoom tshiab tau txais, kev ntseeg siab, thiab cov cuab yeej nyiaj txiag rau cov khw noj mov, siv los ntawm CRMBonus cov kev daws teeb meem.
Kev sib koom tes zoo tau tsom mus rau kev muag khoom
Tam sim no, martech lub tswv yim lub zog yog txuas ncaj qha rau cov khw muag khoom, lub lag luam tseem ceeb rau iFood, uas tau nthuav dav nws cov lus pom zoo nrog rau kev nthuav dav ntxiv ntawm cov khoom lag luam thiab cov kev daws teeb meem. Lub hom phiaj yog los txhawb kev loj hlob rau cov tsev noj mov thiab lwm tus neeg koom tes. Nrog rau kev sib koom tes thiab kev nqis peev hauv CRMBonus, iFood tau nce mus rau pem hauv ntej no txawm tias muaj zog dua. "Peb tab tom tham txog ob lub tuam txhab thev naus laus zis hauv Brazil uas tau pab kho dua lawv cov kev lag luam. Peb twb tau pom qhov ua qauv qhia ntawm qhov pib ntawm kev sib koom tes, thiab lub peev xwm ntawm kev sib txuas ntawm ob lub npe los hloov lub neej ntawm cov neeg siv khoom thiab cov khw muag khoom yog qhov loj heev. Peb tab tom tham txog Brazilian thev naus laus zis ua los ntawm Brazilians rau Brazilians," said Diego Barreto.
Brazilian technology ua los ntawm Brazilians
Raws li Alexandre Zolko, CEO thiab tus tsim ntawm CRMBonus, kev koom tes nrog iFood yog ob qho tib si yav tom ntej thiab tam sim no. Thawj qhov kev koom tes twb tau qhib ntau qhov chaw rau cov khw noj mov: "Hnub no, peb pab iFood cov koom tes hauv khw noj mov los txhawb lawv txoj kev ntseeg siab los ntawm kev muab cov qhab nia ntawm CRMBonus tus khub cov npe, ntxiv rau kev nyiam cov neeg siv khoom tshiab rau lawv cov chaw tsim khoom los ntawm peb lub platform. Nrog rau qhov peev txheej no, muaj ntau yam zoo tuaj; Kuv zoo siab txog qhov peb yuav tsim ua ke. Muaj lub tuam txhab thev naus laus zis uas kuv yuav kawm ntau tshaj plaws hauv Brazil. ntau los ntawm iFood qhov kev txawj ntse thiab sib koom ua ke txhim kho qhov cuam tshuam thiab cov kev daws teeb meem tshiab rau peb cov khw muag khoom Ib qho piv txwv zoo ntawm qhov peb xav tsim yog AI-powered khoom plig platform nrog kev xa khoom yooj yim Peb nkag siab tias qhov kev pib no muaj peev xwm sawv cev rau lub khw muag khoom li cas iFood sawv cev rau cov khw noj mov - nws tuaj yeem hloov pauv.
Cov kev daws teeb meem tshiab thiab cov kev paub tshiab rau cov neeg siv
Cov tuam txhab tseem npaj los txhawb CRM system uas twb muaj los ntawm iFood Pago. Nrog CRMBonus 'kev txawj ntse, lub cuab yeej yuav dhau los ua neeg ntse dua hauv kev tawm tswv yim txog nyiaj rov qab yog li cov khw noj mov tuaj yeem nyiam thiab khaws cov neeg siv khoom ntau dua.
Lwm lub tswv yim pom zoo rau cov neeg koom nrog iFood yog nkag mus rau ib qho kev muag khoom ntxiv: Vale Bonus app, los ntawm CRMBonus, uas yuav coj nws ntau lab tus neeg siv mus yuav khoom ntawm iFood cov koom tes hauv khw, hauv khw thiab hauv online. Qhov no yuav ntxiv dag zog rau kev tsim tsheb mus rau cov chaw tsim khoom no thiab ntxiv dag zog rau iFood txoj haujlwm dhau lub ntiaj teb online. Kev koom ua ke nrog Vale Bonus yog lwm qhov piv txwv ntawm yuav ua li cas ob lub tuam txhab yuav ua haujlwm, ua ke nrog lwm tus neeg koom nrog iFood, tsim kom muaj ib puag ncig ntawm kev yooj yim digital, uas cov neeg siv khoom tau nkag mus rau ntau yam khoom thiab kev pabcuam hauv kev sib txuas thiab kev sib koom ua ke.
Cov phiaj xwm tau teev tseg tsuas yog qee qhov ntawm ntau qhov sib koom ua ke ntawm cov tuam txhab, ua pov thawj rau kev nqis peev. Txawm hais tias tus nqi ntawm qhov kev sib pauv tam sim no tsis tau tshaj tawm, qhov kev hloov pauv yog qhov kev hloov pauv piv rau kev nqis peev los ntawm Bond Capital thaum lub Tsib Hlis 2024, thaum CRMBonus muaj nuj nqis ntawm R$ 2.2 billion.
Kev ua haujlwm thiab kev sib koom tes tshiab yuav tsum tau kos npe ntawm iFood thiab CRMBonus tseem raug pom zoo los ntawm lub koom haum tswj hwm.
