Wani sabon bincike da Mercado Livre ya gudanar ya bayyana mahimman bayanai game da halayen amfani da intanet na 'yan Brazil. Binciken, wanda ya nemi ƙarin fahimtar halayen masu amfani a cikin kasuwancin e-commerce, ya kawo haske mai ban mamaki game da tsarin siye da dabarun da masu amfani ke amfani da su.
Bisa ga binciken, 75% na masu amfani sun ce za su kammala sayayyarsu idan sun sami takardun shaida ko tallace-tallace. Wannan bayanan yana nuna mahimmancin dabarun tallan tallace-tallace da ƙarfafawa don canza tallace-tallace a cikin kasuwancin e-commerce.
Wani hali mai ban sha'awa da aka gano shine kashi 72% na masu amsa suna da dabi'ar cika kwalayen kwalliyar su da kuma 'wasa' su. Duk da haka, wannan watsi ba dole ba ne yana nufin rashin sha'awa: 50% na mahalarta sun ce wannan hanya ce ta ceton samfurin don yin sayan a wani lokaci. Duk da wannan, kawai 44% a zahiri suna dawowa don kammala siyayyarsu.
Binciken ya kuma nuna cewa kashi 53% na masu amsa suna yin sayayya ta yanar gizo kowane wata. Daga cikin manyan dalilan janyewar, tsadar jigilar kayayyaki da lokutan isarwa sun fito fili, wanda kashi 41% na masu amsa suka bayyana.
Cesar Hiraoka, darektan tallace-tallace a Mercado Livre, yayi sharhi game da wata muhimmiyar fahimta: "Kusan kashi 30% suna jiran kwanakin talla na mallakar mallaka akan rukunin yanar gizon da suka fi so don siyan samfuran da aka watsar a cikin keken." Dangane da wannan binciken, kamfanin ya kaddamar da wani kamfen na kirkire-kirkire, inda ya ajiye manyan akwatunan Mercado Livre tare da kayayyakin ‘washe’ a cikin kuloli, da nufin karfafa ceton wadannan kayayyaki.
Wannan yunƙurin yana nuna yadda kamfanonin e-commerce ke daidaitawa da amsawa ga halaye masu amfani, neman sabbin dabaru don haɓaka juzu'i da haɓaka ƙwarewar siyayya ta kan layi.
Binciken Mercado Livre yana ba da bayanai masu mahimmanci ga sashin kasuwancin e-commerce, yana nuna mahimmancin haɓakawa, rangwame da dabarun sake tallatawa don dawo da yuwuwar tallace-tallace da saduwa da tsammanin masu amfani da Brazil a cikin yanayin dijital.
