A bank that operates by voice, text or image command and powered by artificial intelligence. This is the proposal of Max, a new Brazilian payment institution that reaches the market with the ambition to change the way people relate to money. The digital bank is 100% operated by generative AI, from the first contact with the customer, to the decisions of service, support and account management.
Developed by the founders of Appmax, a fintech specialized in payment solutions for e-commerce and digital businesses, Max is born with its own identity and proposal. According to the company's co-founder and vice president of New Business, Betina Wecker, the project is more than an expansion. “We are going beyond the traditional logic of digital banks, to break with the model we are used to. Max is not just a bank with an incremental improvement of AI, it is a banking experience built from AI, with fluidity and personalization, says Betina.
Max allows you to open accounts, make payments and transfers and access support in the bank's application that works in an unprecedented format, without any button. In addition, the bank will also have integration with WhatsApp and voice assistants, such as Siri.“All operations can be done through messages, audios or images. The artificial intelligence of the system understands the natural language and learns from the customer's behavior to anticipate demands, suggest actions and optimize the” routine, explains Betina.
The vice president of Appmax points out that the app will eliminate the multiple steps and menus of traditional banks.“A technology is no longer a differential. What matters now is how it is used to serve people. Instead of offering a showcase of generic products, Max will work in a conversational way, making investment recommendations and even purchases based on the profile of each”, he says.
Robust structure
Max is born operating as a payment institution authorized by the Central Bank, with its own regulatory structure and robust infrastructure.In the first phase, the bank will be available exclusively to the Appmax customer base, with a strong focus on digital entrepreneurs, and guests.
With native integration with the payment platform, Max will facilitate the financial management of sellers and entrepreneurs. According to Betina, the goal is to offer a unified experience, allowing the entrepreneur to manage, in the same environment, both payment processing and their finances and cash movements.
In addition, the websites of Appmax partners will be automatically integrated into the bank's application. With this, Max users will be able to make purchases in these e-commerce, using the app or through WhatsApp.“I can ask Max to make a purchase for me. For example: Max, buy this pants. Thus, this project consolidates Appmax as a company that operates throughout the payment chain, with solutions ranging from checkout and anti-fraud to digital account, focusing on efficiency, control and performance for digital businesses”, he adds.
The second phase provides for gradual opening to the general public through a waiting list.
Despite the shared origin, Max has a brand, a domain of its own (max.com.br) and a working logic that positions it as a new player in the financial market.
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മലയാളം
Max is revolution!! My congratulations on the post.