Editora Gente has just announced the pre-sale of the long-awaited revised and expanded edition of the bestseller “O Power of Attitude”, written by the expert in service excellence and vice president of the Brazilian Association of Training and Development (ABTD), which Alexandre Slivnik. The work is a guide for professionals and companies that want to turn customers into true fans, reaching a new level of excellence in service.
In this new edition, Slivnik updates the content with the latest strategies to strengthen business culture.The book explores how a well-defined purpose, combined with a positive organizational culture and effective leadership, can transform the customer experience and, consequently, the results of a business.
A practical approach
“O Poder da Atitude” is structured around four fundamental pillars: Purpose, Culture, Leadership and Enchantment. “These pillars are presented in a practical and accessible way, allowing readers to apply the concepts directly in their companies. Success in delighting customers begins within the company, with engaged employees and a culture that promotes positive attitudes”, says the author.
The book also brings new chapters that address the changes and challenges of the current business landscape, offering information on how to turn each customer interaction into an enchantment opportunity. Throughout the work, Slivnik shares examples and techniques that can be implemented in companies of any size or sector.
Exclusive masterclass
For those who pre-order the book, Editora Gente offers a special bonus: a three-hour online and live MasterClass, with Slivnik presenting strategies to turn customers into fans.
For the specialist, the customer experience becomes a huge differential in the face of fierce competition in the most diverse areas of activity.“A work offers a clear and practical vision of how to create a service that goes beyond expectations, showing that the enchantment for a brand is what leads to the loyalty”, points out. The book is indicated for leaders, managers, service professionals and all those who wish to raise the standard of quality in their companies.
With accessible language and concrete examples, Slivnik shows that success in delighting customers is the result of a combination of factors, ranging from defining a clear purpose to creating a strong organizational culture aligned with company goals.
The pre-sale of “O Power of Attitude” is now available on the website of Editora Gente.
