Latam Retail Show celebrates a decade of innovation and traces the future of retail and consumer

The Latam Retail Show sponsored by IBM it ended its 10th consolidated edition as the main B2B event for retail, consumption and services in Latin America. Held from September 16 to 18 at Expo Center Norte in Sao Paulo, the congress gathered about 3,800 visitors, more than 250 national and international speakers, 100 hours of content and presented 17 unpublished research, addressing strategic topics such as innovation, digital transformation, consumer experience, operational efficiency and artificial intelligence.

With the theme “Retail Metafusion: 10 Years Ahead”, the event promoted debates on the evolution of retail, consumer behavior, artificial intelligence, operational efficiency, omnichannel and technological innovation, bringing together panels that addressed everything from digital transformation and operational performance to the future of foodservice, where the use of technology was highlighted as a growth engine for the sector.

In addition to the main plenary, the congress had three Arenas with segmented schedules with several panels where topics were addressed in the luxury segments, construction material market, technology, management and foodservice, expanding discussions and enabling a more targeted learning experience.

The congress also presented 17 unpublished research, with topics ranging from behavior and consumer trends to innovation and operational performance. Among the studies, highlight the “Brazilian Census of Strip Malls”, “Retail and Services From the economic scenario to the results of companies”, “WGSN Shopper Priorities: The Priorities of Purchasing in the Next Years” The Convenience Revolution” “ Gouvea” Intelligence

The Latam Retail Show fears an unprecedented panel simultaneously broadcast between Sao Paulo and Paris, connecting the main retail and consumer content platform in Latin America with the first edition of NRF Europe.The international meeting brought together Marcos Gouvea, general director of Gouvea Ecosystem, and Fabio Adegas Faccio, CEO of Lojas Renner with Selvane Mohandas Du Menil, executive director of the International Association of Department Stores (IADS), which from France brought a European perspective on the impacts of the changes and adjustments required by the new global scenario.

The program also included nine free side events, including the 1st Latin American Meeting of Strip Malls, the 1st Luxury Retail & Services Summit, the 5th edition of the IDV Forum ESG in Retail and Consumption, the 3rd edition of the Retail Design Meeting (RDI Brazil), the 3rd Fashion Retail Arena, the 1st edition of the Retail CX Forum ESG in Retail and Consumption, the 1st Forum of Leaders of E-commerce and Digital (LED), the Foodservice Retail Meeting, the debates on the integration of the business, the integration of the Matconcentricity and the innovation of the Forum.

The congress ended with the historic panel “10 years of Latam + 10 years ahead: The Future Vision of 10 Great Retail and Consumer Leaders”, led by Marcos Gouvea who brought together executives such as Luiza Helena Trajano (Magalu), Belmiro Gomes (Assai), Sergio Zimerman (Petz), Andre Farber (Riachuelo), Peter Furukawa (Lojas Quero-Quero) and Paula Andrade (Natura).

Other highlights were the Abilio Diniz Award (Magalu) for his son Fred Troiano and the Retail Tech Awards 10 Years Ahead Award, presented by Luiza Trajano, delivered to the startup Sinatra, which won the 10 companies classified for presenting innovative solutions capable of transforming the future of retail.

According to Marcos Gouvea, general director of Gouvea Ecosystem, “Arriving 10 years of Latam Retail Show is confirmation that Brazilian retail is constantly evolving. This event brings together the main leaders to discuss challenges, share experiences and inspire solutions that will shape the coming years.The Latam Retail Show is a space for people working on different retail fronts to access strategic content, interact and prepare for what lies ahead.”, he adds.

Organized by Gouvea Experience, the Latam Retail Show reaches ten years as a reference in trends, innovation and digital transformation in retail in Latin America, consolidating itself as a meeting point for leaders, specialists and professionals who seek to anticipate the future of the sector.

Sponsors of the 2025 edition were E-goi, Onebet, IBM, Active Campaign, 4Yousee, Beeviral, TOTVS, Laser Space, Digital Capture, Meta, Braze, Kadeh Retail, Probe, Jacaranda Studio, Nestle, TNS, Awin, Omnilogic and The LED.