With the arrival of Customer Appreciation Day, celebrated on September 15th, companies across various sectors intensify their loyalty strategies to attract and retain consumer loyalty. Reward programs, personalized service, and technological innovations are at the heart of the actions aimed at turning the date into an opportunity to strengthen relationships with the public and boost business.
In 2023, the same period generated R$72.5 million in revenue from September 10th to 16th, a 21.51% increase compared to 2022 for Brazilian e-commerce, according to the online store creation platform. CloudShopFurthermore, the objective of creating Customer Appreciation Day, credited to entrepreneur João Carlos Rego, was to boost sales during a traditionally slow month for retail. The celebration, which originated in 2003, is being renewed after 21 years, now focusing on building relationships with consumers. However, in today's digital age, what customer loyalty strategies are businesses employing to retain their loyal base?
"The trend I believe most in for the loyalty sector is a hybrid format, combining a points-based model with a strong emotional connection to the customer. More than simply maintaining a loyal customer base, the brand must understand what truly holds value for its audience and offer a memorable reward. Only then will it be possible to create a genuine connection with them and, consequently, stand out from the competition," explains Marina Montenegro, Trend Strategist and Researcher at [Company Name or Organization, if applicable]. RethinkTechnology, design, and strategy consulting focused on digital products.
Considering that, Yuool[Startup name], a Brazilian startup specializing in comfortable and sustainable tennis shoes, focuses on the customer experience from day one. Customer loyalty is a priority for the brand, considered one of the leading DNVBs (Digitally Native Vertical Brands) in the country. This business model is characterized by companies born in the digital age, selling directly to the end customer without distribution channels or intermediaries, and focusing on technology and experience.
In 2023, the brand's recurrence rate was 42%, demonstrating the effectiveness of its initiatives. And one of the factors responsible for this number is the "Indicate & Earn", one of the main loyalty programs of the Brazilian startup. Referrals are one of the most direct ways to reward customer loyalty, and therefore, when introducing Yuool to friends and family, the referred customer receives a 15% discount on their first purchase, and the referring customer receives R$ 100.00 in credits for each completed purchase, and can even win a free pair of sneakers with just 4 to 5 referrals. "Our goal has always been to create a genuine and lasting relationship with our customers. With this strategy, we want to repay the trust they place in Yuool, encouraging them to share this experience with friends and family," affirms Eduardo Abichequer, CEO of Yuool.
Already for the Couponation – a reference in the coupon and discount modality –, coupons are a way to save time, avoid exhaustive searches for offers, and also optimize the shopping experience. "Coupons are a powerful tool for promoting loyalty, encouraging repeat purchases, improving customer perception, and building a buying habit. Through them, brands can also reach new customers and consequently increase their sales," says Maria Fernanda Junqueira, co-founder and managing director Latam of Cuponation. In July, the platform recorded the use of more than 70,000 coupons in the apparel segment, providing customers with savings of over R$500,000.
For Henrique Falcão, Director of Growth The word "Daki" in Portuguese does not have a single, universally understood meaning in English. It could be: * **A proper noun:** It could be a person's name, a place name, a company name, or the name of something else. Please provide more context. * **A word from a specific dialect or region:** It might be a less common word with a particular meaning in certain Portuguese-speaking areas. More context is needed. * **An abbreviation or acronym:** It might stand for something. More context is needed. Please provide the context in which you encountered the word "Daki".For online retail applications offering marketplace and on-demand essentials, at least three key factors are crucial for customer retention: a wide product assortment, accessible prices, and fast delivery. "Apps offering a large variety of brands and exclusive items can attract and retain a diverse customer base, which can significantly increase profitability," he comments.
To further strengthen its relationship with customers during this period, Daki is also offering exclusive promotions. From September 15th to 17th, customers purchasing a Stanley Mug for R$189.90 will receive R$80.00 in Nestlé coffee capsules.
Even in the agricultural sector, companies are seeking ways to retain their customers. Among the initiatives, There is no single, definitive meaning to "Orbia" in Portuguese. It could be a name, a company, a place, or something else entirely. To translate it accurately, please provide more context. It stands out as a pioneer, revolutionizing the sector for over five years with its loyalty program. It allows rural producers to accumulate points by registering invoices or making purchases with company partners – for essential agricultural items – and exchange those points for new products or services benefiting both the farm and the professional's daily life, including personal items.
With the loyalty market in Brazil expanding, generating R$$5.2 million in revenue during the first quarter of 2024, According to data from the Brazilian Association of Loyalty Market Companies (ABEMF)The startup excelled by offering competitive advantages for this audience.
Fostering loyalty among rural producers is fundamental to strengthening the agricultural sector in Brazil. At Orbia, we believe that offering real and tangible benefits to producers is key to creating a lasting and mutually beneficial relationship. Our loyalty program transforms every purchase into a growth opportunity, enabling producers to invest even more in their operations. This not only brings direct benefits, but also revolutionizes the sector by introducing a new dynamic of value appreciation and rewards," emphasizes CEO Ivan Moreno.
