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Betminds launches the first season of “Digital Commerce – the Podcast”

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Betminds launches the first season of “Digital Commerce – the Podcast”

At Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of "Digital Commerce – the Podcast." The new project will bring together professionals from the main brands in Curitiba to discuss, in a relaxed manner, relevant topics in the e-commerce world, such as performance marketing, management, logistics, industry, and retail, as well as the sector's main trends.

The goal is to foster relationships and share insights

Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main goal of the project is "to foster relationships among those who work with e-commerce in Curitiba, showcasing the city's major success stories." Furthermore, the podcast aims to "bring insights and trends for managers to make their operations more efficient."

Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day running of e-commerce, we end up focusing only on operations and the idea of the podcast is to bring this perspective of what managers are doing in their routine and what could be a solution for other businesses”.

First episode discusses hybrid e-commerce and marketplace strategy

The debut episode of "Digital Commerce – the Podcast" featured a special appearance by Ricardo de Antônio, Marketing and Performance Coordinator at MadeiraMadeira, and Maurício Grabowski, E-commerce Manager at Balaroti. The topic discussed was "Hybrid betting on e-commerce and marketplace," where the guests discussed the main challenges of operating their own marketplace alongside a traditional online store, as well as the ideal timing to make this transition in the business model.

Upcoming episodes will feature industry experts

For the next episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics at Grupo Boticário, Evander Cássio, General Manager of Logistics at Balaroti, Rafael Hortz, E-commerce Manager at Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vacuo have already been confirmed.

Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.

Online stores should invest in ERP, says expert

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Online stores should invest in ERP, says expert

According to an analysis by the Brazilian Association of Electronic Commerce (ABComm), Brazilian e-commerce is expected to reach a revenue of R$ 91.5 billion in the second half of 2023. The balance sheet also indicates that sales in the sector are expected to increase by 95% by 2025. Globally, the Global Payments Report, released by Worldpay from FIS, projects a 55.3% growth in the next three years for the segment.

Mateus Toledo, CEO of MT Soluções, a company that offers solutions for e-commerce, believes that the increasing adoption of online shopping by Brazilians will boost the sector's businesses. In this sense, according to Toledo, an ERP (Enterprise Resource Planning) is one of the elements that can assist in e-commerce practices.

"A good ERP can assist in the entire management of a business, organizing information and data that are essential within a manager's daily routine," says Toledo. "The ERP assists in store inventory control, financial management, issuance of invoices and bills, customer and product registration, among others," he/she/they adds.

Evolving ERP tools and strategies

According to the CEO of MT Solutions, ERP tools and strategies have evolved in recent years, aiming to include all company control in a single integrated management system. "Among the next steps for improvement, ERP platforms have been seeking to enhance their technologies and listen to 'those who really matter,' which are the retailers," says Toledo.

“Proof of this is that organizations brought their companies’ product teams to the three largest e-commerce events that took place in Brazil this year. We can see the openness and respect shown to Brazilian entrepreneurs so that, in a short period of time, new developments and improvements can appear on these platforms,” concludes the expert.

Cart abandonment is harmful and must be reversed, says expert

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Cart abandonment is harmful and must be reversed, says expert

A survey carried out by Opinion Box, entitled “Cart Abandonment 2022”, with more than 2000 consumers, revealed that 78% of respondents have the habit of giving up on a purchase when reaching the final stage, with the cost of shipping being the main motivator of this practice known as cart abandonment.

Ricardo Nazar, a growth specialist, highlights that cart abandonment is a practice that is quite harmful to the entrepreneur. "It is necessary to be attentive to this type of behavior so that well-defined strategies can be developed; after all, the customer went through all the purchase stages but did not complete it. What could have caused this?" explains Nazar.

The research also pointed out other reasons that lead to cart abandonment, such as cheaper products on other websites (38%), discount coupons that do not work (35%), charges for unexpected services or fees (32%) and very long delivery times (29%).

Nazar suggests that a good technique to try to bring the client back is direct contact. "Whether by email, WhatsApp, or SMS, offering a discount or advantage greatly increases the likelihood of a prospect completing the purchase," affirms the specialist. This strategy is supported by the survey data, which shows that 33% of respondents consider it "very likely" that an abandoned purchase will be completed when presented with an offer proposal from the store.

The research also investigated the factors that contribute to the purchasing decision in an e-commerce. Consumers' greatest fear is being a victim of some type of scam, with 56% of respondents prioritizing the website's reliability. Other important aspects are lower prices (52%), promotions and offers (51%), previous purchase experience (21%), ease of navigation (21%), and a variety of payment methods (21%).

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