Despite efforts, the financial health of Brazilians is still concerning. A Febraban survey showed that 23.3% of respondents are "completely" or "very" financially strained, and 42.6% "never" or "rarely" see money left over at the end of the month. Another survey by CNDL/SPC Brasil reveals that 47% of Generation Z youth do not manage their finances, and 37% have already had their credit negatively affected. Only 17.8% of Brazilians are able to cover expenses and still save. The scenario is worsened by a combination of factors, including high unemployment rates, inflation, and a lack of financial planning and education.
As a way to remedy the situation, a solution adopted by companies as an educational agenda for their clients is Open Finance. The main idea behind the concept is to promote greater competition and innovation in the financial sector, allowing consumers and businesses to access a wider range of personalized financial products and services through data sharing. With Open Finance and the recognition that the user holds rights over their information, it is possible to create space for the user's monitoring and understanding of their own financial situation to be simplified.
Initiatives like this have raised awareness among people about the importance of saving and planning finances. When equipped with convenient and personalized tools and information, users are able to make better decisions about their money. It is the example of the company Oinc, which developed its solution to act throughout the entire Open Finance process together with the startupkeys, which helps companies make decisions based on data and analytics primarily through the innovation provided by the model.
In practice, the services developed with Oinc are intrinsically linked to Open Finance. At this point, Klavi acts as a partner that enables access to this ecosystem, allowing Oinc to provide users with regulated Open Finance banking connections. Through this, if the user bought something for R$4.50, Oinc, with Klavi's technology, can round up the purchase to R$5.00 and automatically save the excess R$0.50, helping the user save money with better expense management, thus starting their financial education in practice.
“We were able to show with the tools that small actions, carried out on a recurring basis, generate great results, and that understanding the reasons for financial problems and proposing customized solutions is much more efficient than making the person responsible for managing personal financial control with generic guidelines alone,” explains Bruno Moura, business director at klavi.
With technology, it is possible to save over R$1,000.00 in one year, considering an average income profile, automatically, just by rounding cents. Aligned with other ways of automatically saving and the yield of each contribution, the results can be significantly higher.
Open Finance opens doors for the emergence of accessible and personalized solutions. Oinc's simple, automatic solution fits into the busy lives of those who don't always have time to manage their money. We want to show that there is a way to regain financial control without complications, comments Oinc's CEO, Gabriel Duarte.
With the partnership between Klavi and Oinc, users have already saved over R$500,000 in cents since July 2022. For Bruno Moura, Klavi's spokesperson, this shows that although the individual impact of saving a few cents with each purchase may be small, it should not be underestimated when done regularly. "Once a person understands the impact of better financial education, applied in their own context, that is where the potential for growth lies. What was once boring and laborious now has a new meaning," comments Moura.
Today, both companies have more than 10,000 people positively impacted by technology, simply putting their finances on "autopilot" and improving their relationship with money.
"For us, one of the most rewarding moments is when we receive feedback from a user who had never been able to save money before, and now is buying something they always wanted or taking an important step in their life. With Open Finance, we gain access to an environment where users have the security and convenience to share their data and seek services that make sense for them," concludes Moura.