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Open Finance in financial education: partnership between klavi and Oinc helps consumers save more than R$1,000.00 annually, rounded to the nearest cent

Despite efforts, the financial health of Brazilians is still concerning. A Febraban survey showed that 23.3% of respondents are "completely" or "very" financially strained, and 42.6% "never" or "rarely" see money left over at the end of the month. Another survey by CNDL/SPC Brasil reveals that 47% of Generation Z youth do not manage their finances, and 37% have already had their credit negatively affected. Only 17.8% of Brazilians are able to cover expenses and still save. The scenario is worsened by a combination of factors, including high unemployment rates, inflation, and a lack of financial planning and education.

As a way to remedy the situation, a solution adopted by companies as an educational agenda for their clients is Open Finance. The main idea behind the concept is to promote greater competition and innovation in the financial sector, allowing consumers and businesses to access a wider range of personalized financial products and services through data sharing. With Open Finance and the recognition that the user holds rights over their information, it is possible to create space for the user's monitoring and understanding of their own financial situation to be simplified.

Initiatives like this have raised awareness among people about the importance of saving and planning finances. When equipped with convenient and personalized tools and information, users are able to make better decisions about their money. It is the example of the company Oinc, which developed its solution to act throughout the entire Open Finance process together with the startupkeys, which helps companies make decisions based on data and analytics primarily through the innovation provided by the model.

In practice, the services developed with Oinc are intrinsically linked to Open Finance. At this point, Klavi acts as a partner that enables access to this ecosystem, allowing Oinc to provide users with regulated Open Finance banking connections. Through this, if the user bought something for R$4.50, Oinc, with Klavi's technology, can round up the purchase to R$5.00 and automatically save the excess R$0.50, helping the user save money with better expense management, thus starting their financial education in practice.

“We were able to show with the tools that small actions, carried out on a recurring basis, generate great results, and that understanding the reasons for financial problems and proposing customized solutions is much more efficient than making the person responsible for managing personal financial control with generic guidelines alone,” explains Bruno Moura, business director at klavi.

With technology, it is possible to save over R$1,000.00 in one year, considering an average income profile, automatically, just by rounding cents. Aligned with other ways of automatically saving and the yield of each contribution, the results can be significantly higher.  

Open Finance opens doors for the emergence of accessible and personalized solutions. Oinc's simple, automatic solution fits into the busy lives of those who don't always have time to manage their money. We want to show that there is a way to regain financial control without complications, comments Oinc's CEO, Gabriel Duarte.

With the partnership between Klavi and Oinc, users have already saved over R$500,000 in cents since July 2022. For Bruno Moura, Klavi's spokesperson, this shows that although the individual impact of saving a few cents with each purchase may be small, it should not be underestimated when done regularly. "Once a person understands the impact of better financial education, applied in their own context, that is where the potential for growth lies. What was once boring and laborious now has a new meaning," comments Moura.

Today, both companies have more than 10,000 people positively impacted by technology, simply putting their finances on "autopilot" and improving their relationship with money.  

"For us, one of the most rewarding moments is when we receive feedback from a user who had never been able to save money before, and now is buying something they always wanted or taking an important step in their life. With Open Finance, we gain access to an environment where users have the security and convenience to share their data and seek services that make sense for them," concludes Moura.  

ClickBus announces Flávio Dias as new advisor

ClickBus, a solutions platform for travelers and bus companies in the road transport sector, announced Flávio Dias as its new advisory board member. The executive, with over 20 years of experience in business, retail, and technology, has also served as CEO and President in major national companies and will primarily contribute to pillars of strategy, marketplace, governance, and innovation.

The new advisor will strengthen the company's growth with new strategies for expansion. "I am honored to assume the position of independent member of ClickBus's advisory board. I want to contribute to the company's evolution and support this talented team with assertive strategies for the business. ClickBus has an ambition and a growth plan that is revolutionizing the market; this is a special moment for the company, and I want to be part of it," says Flávio Dias.

The executive, with over two decades of experience in various sectors, has already held the position of CEO at Via Varejo, CNOVA, and Walmart.com, driving the businesses with a focus on digital transformation. Flávio has also held important positions at Philips, Magazine Luiza, 500Startups, and Facily. With all this experience and professional background, focusing on attracting investors, the executive has acted and still acts as an advisor to companies such as Afya Educacional, Leroy Merlin, Obramax, Coppel Mexico, MoveEdu, Loja do Mecânico, Riachuelo, and Banco BMG.

“We have been expanding our team of advisors since the beginning of the year. We know the huge potential of the sector and we remain firm in our goals and strategies to become synonymous with the bus travel category in Brazil. We are in a phase of accelerated growth and we are happy to announce the arrival of Flávio to assist ClickBus”, says Phillip Klien, CEO of ClickBus.

For 11 years, ClickBus has been strengthening its position in the online bus ticket market. The company is a reference in the segment regarding modal digitalization and is in the process of expanding its market presence through sector transformation.

The influence of AI tools on the growth of entrepreneurship

The era of entrepreneurship has never been so promising. Thanks to technological advances, anyone with a smartphone and an idea can start a business without the need for expensive tools or technical training. Artificial intelligence (AI)-based applications are enabling parallel activities to become prosperous ventures, making entrepreneurship an accessible reality for many.

According to a survey conducted with 720 users of the AI image editing tool, Photoroom, in the United States and the United Kingdom, human-centered AI is enabling small business owners and freelancers to achieve financial independence. Tools like Photoroom, ChatGPT, CapCut, Mailchimp, and others are lowering barriers that previously hindered the creation and growth of new businesses.

Today,in the US, 99.9%of companies are small, and in theUnited Kingdom, 99.05%. A Generation Z, in particular, is reshaping the future of work: 93% of millennials show an interest in entrepreneurship and 75% plan to start their own businesses.

“AI is transforming the landscape for new entrepreneurs, reducing and transforming the financial barrier and empowering everyday people to create and manage their businesses,” said Matthieu Rouif, CEO and co-founder of Photoroom.

Democratization of technology

The rise of AI is revolutionizing the business landscape, becoming essential for small businesses and secondary activities. Tools that were once exclusive to large corporations are now available to anyone, democratizing access to advanced technologies.

According to the survey, 33% of entrepreneurs use ChatGPT to generate campaign ideas, while 87% of Photoroom users utilize the platform to create professional-quality product photos. Other popular tools include CapCut, Mailchimp, and Mojo, which assist in video creation, email marketing automation, and content enhancement for social media.

The impact is clear: small businesses that adopt these AI tools report a significant improvement in productivity, time savings, and increased sales. According to theUS Chamber of Commerce, one in four small businesses that adopted AI saw improvements in marketing and communications performance, as well as a significant increase in profits.

How Photoroom is helping entrepreneurs achieve financial independence

Photoroom has been an essential tool for entrepreneurs to overcome challenges and boost their businesses. An example is Nick Hawkins, founder of theThe 1994 Candle Co.,who started his candle company during the pandemic. Although he was a photographer, he struggled with traditional editing tools, which were expensive and complex. By adopting Photoroom, Nick was able to create high-quality images quickly and affordably, resulting in a 40% increase in sales in the first three months.

Another successful example is Sarah, who foundedCowgirl Clutcha jewelry business, at 15 years old. With no experience in marketing and limited resources, Sarah found in Photoroom the ideal tool to create attractive and professional images. At 18, she had already achieved financial independence, something she never imagined she could accomplish in such a short time.

In Brazil,Beautiful Demetriusstarted creating exclusive women's handbags during the pandemic, turning a hobby into a profitable business. Initially, she struggled to capture professional-quality photos that showcased her craftsmanship. During her journey, Bel tested several editing platforms, but it was Photoroom that managed to combine an artisanal look with professionalism in the images, resulting in a significant increase in interactions on her Instagram profile and, consequently, in sales. Today, she uses the Pro version of Photoroom to optimize the visual presentation of her pieces and plans to launch a website with photos edited in the app.

Another Brazilian example is the trajectory ofDeborah Campos,A Rio de Janeiro artisan who settled in Hortolândia to dedicate herself to her motherhood, and also faced difficulties in capturing attractive photos of her products due to lack of proper funds. After discovering Photoroom, your results changed completely: now you can prepare photos in just 20 minutes, which not only improved the presentation of your work but also boosted your sales and follower count by up to 30%.

“With Photoroom, my photos started receiving a lot of compliments, and I no longer need to spend money on paid ads,” says Débora, who recommends the app to friends and emphasizes the importance of a good photo to convey credibility and attract clients.

These stories demonstrate the positive impact AI has had on the lives of small entrepreneurs, enabling them to turn their ideas into thriving businesses with accessible, easy-to-use features.

The economic impact of entrepreneurship

Aside from the obvious benefit of using Photoroom to enhance the quality of their images (76%), respondents reported that access to AI-powered photo editing tools has had a significant impact on multiple areas of their business.

53% of users highlighted time savings as one of the main benefits, allowing them to dedicate more time to other activities crucial for the growth of their businesses. 32% mentioned saving money by avoiding expensive professional services, while 15% observed an increase in sales, resulting from improved presentation of their products.

Small businesses not only encourage innovation but are also the central axis of the global economy. According to theSmall Business AdministrationIn the US, small businesses account for 40% of US GDP and are responsible for 63% of new jobs created since 1995.

With the support of tools like Photoroom, entrepreneurs are not only overcoming barriers but also saving money. 78% of users reported savings of up to $500 per month with photography services, while 22% save up to $1,000. This, in turn, is driving growth and enabling more people to achieve their financial goals.

AI and the Future of Entrepreneurship

As AI tools continue to evolve, they play a decisive role in promoting innovation, creativity, and economic growth. Small businesses represent a significant part of the economies of the US and UK, generating jobs and contributing to GDP. With the help of AI, the next generation of entrepreneurs has the opportunity to thrive, shaping a new future for work and commerce.

“AI may replace jobs in large companies, but it will unlock small businesses, stimulating economic growth and creating new jobs,” concludes Matthieu Rouif.

According to the CEO, Photoroom's commitment is to continue developing accessible features that enable entrepreneurs to overcome barriers and achieve financial freedom. With AI, the power is in the hands of those who want to turn their passion into a small prosperous business.

5 solutions to optimize tasks and maximize results in companies

In recent years, the corporate market has witnessed a remarkable growth in the adoption of automated solutions that are revolutionizing the way companies and professionals manage their activities. These tools simplify repetitive tasks and directly impact efficiency and financial results. According to a study by McKinsey & Company, automation can increase company productivity by up to 30%, allowing teams to focus on higher-value strategic tasks and contribute to an overall improvement in operational efficiency.

This technological transformation reflects the growing need for innovation in the corporate environment, as automation offers time savings and reduction of operational costs, becoming a competitive advantage.

Companies from various sectors are benefiting from this trend. Check below some solutions aimed at facilitating this transition

Software that facilitates legal routine and understanding of processes

Aurum, a pioneering technology company in creating solutions for autonomous lawyers, law firms of all sizes, and legal departments, invested just over R$1 million in an Artificial Intelligence tool from Astrea – a cloud-based software sold under a subscription model for small and medium-sized firms – called Astrea AI, aimed at facilitating communication between lawyers and their clients. The solution transcends the barriers of "legalese," translating procedural developments into a less technical and more accessible language. Furthermore, the platform automates the sending of this information via email, simplifying a task that, until then, required considerable manual effort on the part of the lawyers.

Tax intelligence tool that helps automate tax processes

SystaxIt is a company belonging to the global Vertex group and, since 2011, has been developing technological solutions aimed at the tax market. Currently, the company stands out for its extensive knowledge of Brazilian tax laws, which have recently undergone changes with the Tax Reform. Contaminates with a database of over 28 million tax rules, which, when combined, generate and monitor more than 3.5 billion of your clients' items – simplifying processes for companies and ensuring better tax planning. One of the main tools offered by Systax is the tax calculation engine, especially the recent launch of the brand, the 'Vertex O Series', a global solution for indirect tax calculation. The resource, combined with the brand's extensive knowledge of the SAP system, helps automate the taxation of company operations, as today in Brazil companies spend about 1,500 hours of work per year just to fulfill their tax obligations, a value nearly 50% higher than Bolivia, which ranks second in this ranking listed by the World Bank.

Artificial Intelligence solution that optimizes detection and response to cyber threats

CG One, a technology company focused on information security, network protection and integrated risk management, has updated its portfolio based on the market's leading security framework, theNIST Cybersecurity Framework, and invested in offering the SOC (Security Operation Center), a solution that uses Artificial Intelligence to optimize the process of detecting and responding to cyber incidents. The tool enables visibility of the vulnerability landscape that may be exposed, including endpoints, servers, third-party services, and software and technologies. Driven by AI, the SOC ensures more accurate interpretation and enrichment of data, providing valuable context for deeper security analysis and reducing false-positive alerts for the team by up to 98%.

First AI to streamline foreign exchange operations

THEtransferbankBrazilian fintech that processes international payments has an artificial intelligence (AI) tool aimed at optimizing foreign exchange operations. Exchange Guide Call, the technology allows banks, brokerages, and other institutions to quickly consult classifications, inherent taxes, and required documents for the purchase and sale of foreign currencies, as provided by the Central Bank (BC), and receive suggestions for their operation. In this way, the Guia Câmbio provides an operational efficiency gain to the back office in the buying and selling of foreign currencies, complying with Brazilian legislation. Additionally, it brings intelligent features to reduce costs related to mechanical tasks, whether concerning potential human errors or training. It is important to emphasize that the monetary authority requires each outbound or inbound transfer from abroad to be classified according to a code that indicates its purpose and ensures compliance with the legislation. Approximately 7 million reais have already been invested in the development of Transferbank's exchange technologies, including the mentioned tool.

Electronic signature platform for optimizing business relationships

Clicksign, a company that materializes relationships between people and businesses in the digital environment, presents itself as a strategic solution for corporations that want to make their processes simpler, safer, and smarter. Your various tools, such as electronic signature, acceptance via WhatsApp, and automations, enable more deals to be finalized with agility, less bureaucracy, speed, and a good experience, which are now required in commercial relationships. With the company's automation, it is possible to send, manage, and monitor documents for signature with just a few clicks, eliminating the need for paper and streamlining the business cycle. Clicksign helps in the realization and formalization of millions of contracts and agreements every year, facilitating the relationship between companies and consumers, and driving business towards revenue generation through a 100% digital solution.

'Free Market' for franchise projects, Zinz has a goal of moving R$6 million in projects this year

When entrepreneur Iuri Lenzi founded Zinz in January 2020, he certainly did not expect that three months later, a pandemic (COVID-19) would spread across the planet and trigger an alert signal in businesses. Because the company, currently a platform that makes life easier for franchisees in carrying out works and renovations, not only overcame this period of global turbulence but also reaches four years of growth.

"We should close 2024 with more than R$ 6 million in projects," says the founder and CEO of Zinz. This amount represents one-third (33.3%) more than the amount recorded in 2023, approximately R$ 4.5 million, and more than eight times the value of 2022 (R$ 700 thousand). "And remember that, in the first year, we hardly made any revenue," he recalls. In 2021, still facing many difficulties, it was not until 2022 that the decision to focus the platform on the franchise segment gave Zinz a new boost.

Today, Zinz operates as a marketplace that connects franchisees with service providers for the execution of store construction and renovation projects. The focus is on medium-sized projects. We handle the entire project from start to finish, from budgeting to final payment. Payments are made to the service provider only after the services are approved by the client himself," explains Lenzi (check the step-by-step in the box at the end of this article).

In this operation mediated by Zinz, in addition to the franchised retailers, who are the platform's clients, other actors include the franchising companies and the service providers for construction and renovations. The franchisors (or "finders") use the platform as a referral to franchisees so that they can estimate and hire the work. Service providers are already working by quoting budgets at Zinz to meet the requests of franchisees.

Zinz’s CEO explains: “The franchisor does not pay anything to Zinz. Our company is paid a commission on the service provider’s sales. The franchisee also has no usage costs. In addition, the company uses Zinz as a competitive advantage, in addition to using it to manage its franchisees’ construction projects – so they know exactly the status of the project, remotely. Service providers have their profile on the Zinz platform and can receive customer reviews as they carry out projects.”

As an indicator of the business's viability and sustainability, Zinz works with the calculation that the franchise market has 4,000 brands, with around 3,800 of them being brick-and-mortar stores. That is, establishments that require construction and renovations to meet the architectural standards and visual identity established by the franchisors. "And the trend is that the franchise market will continue to expand," projects the CEO.

Furthermore, it is estimated that on average, these franchises open five other stores per year, totaling a market of 19,000 new stores annually. "Some grow, others do not, but a conservative estimate points to this number," he notes, reiterating that these expansions therefore require new works.

Therefore, the company works with a bold goal: to reach 2030 with 1 million square meters renovated through the platform's mediation. Currently, this number is 10,500 square meters.

What does Zinz do – and how?Check out the step-by-step guide, 100% digital:

  • The customer accesses the Zinz website and requests a quote, sending the architectural design of their store.
  • Zinz prepares a reference quote for the client, informing them how much, on average, it will cost to carry out this renovation.
  • With the client's approval, Zinz asks service providers to prepare a quote.
  • On the Zinz platform, construction companies can submit their quotes. The client (franchisee) will have access to a comparison of each proposal.
  • The client chooses the construction company or contractor they wish to hire.
  • The customer selects the payment method and deposits that amount on the platform.
  • Zinz passes on the amounts to the contracted provider – this only happens when the client approves the services performed by the provider.

Observation:Zinz does not provide administration or management of works.

Zinz DataFoundation: 2020
Headquarters: Curitiba (PR)
Service: all over Brazil
Forecast for 2024: R$ 6 million in works

TeamCEO: Iuri Lenzi
CTO: Gustavo Pahl
CRO: Alisson Brito

BagyDay brings together e-commerce experts in São Paulo

On October 19 and 20, Bagy, LWSA's online store platform and digital solutions ecosystem for businesses, will hold the third edition of BagyDay. The event, aimed at retailers and entrepreneurs who operate or wish to enter e-commerce, provides a unique opportunity for learning and networking.

With over 20 hours of content, the program will feature lectures and testimonials from renowned entrepreneurs and influencers at Espaço Villa Lobos in São Paulo. Highlights include Sabrina Nunes, CEO of Francisca Joias, Júlia Galvão (@juliavgalvao), and Alzira Vasconcelos (@alziravasconcelos), who will share their experiences and insights about the market.

Additionally, Bagy specialists will be present addressing crucial topics such as management, sales, and marketing in e-commerce, and other companies from the LWSA ecosystem – such as Bling, Melhor Envio, and Vindi – will also participate, offering workshops and interactive sessions. To check the full schedule and more information about registrations,access.

Black November 2024: 100% of companies highlight social media as their main marketing channel for Black Friday

Over the years, Black Friday has gone from being limited to a single Friday of discounts, extending throughout the month and is now calledBlack NovemberWith the proximity of this very important event for retail, Rcell, one of the largest technology distributors in the country, conducted a proprietary survey with the main regional retailers from 13 states in Brazil.  

The results indicate the importance ofmarketing actions to maximize results. Among the most effective channels for promoting Black Friday offers, according to the survey,100% of companies highlight their presence on social media as fundamental, while56% consider WhatsAppa valuable tool, and25% bet on email marketing

Black November this year is the great opportunity for Brazilian retailers, both to increase their revenues and to strengthen their brands in the market. Positive expectations prevail, and the data we collect show that, with strategic planning and efficient use of marketing tools, retail can achieve significant results on this highly anticipated date.", says Alexandre Della Volpe Elias, CMO of Grupo Rcell."

Another relevant fact about theadvertising channels used by companies during Black Fridayreveals that87%of them invest in communication on their websites (e-commerce)as the main means of promotion. TheInstagramis used by 81%, closely followed by WhatsApp,with75%. The Facebook also has a strong presence, being used by62%of companies, while email marketing appears with56%. Newer platforms such asYouTube (31%) and TikTok (25%)are gaining ground, reflecting the diversification of digital marketing strategies on the most important retail date.

Regarding measuring customer satisfaction during Black Friday,56%of companies use satisfaction surveys and direct feedback for this purpose, while43,8%They do not perform this measurement. When it comes to the customer experience, companies significantly prioritize theclarity and transparency in communicating offers, agility in logistics, attractive payment terms and training of the sales team

In the comparison between Black Friday 2022 and 2023, companies observed an increase in the participation ofonline sales and the average ticket of purchases made. To maintain customer engagement throughout the year after Black Friday, companies use strategies such asactive telemarketing for new offers, CRM for relationship management and WhatsApp for direct communication

Although investing in digital marketing strategies, along with focusing on the customer experience, stands out as a differentiator for retailers preparing for this competitive period, adjusting offerings to the new landscape of consumer demands. This proves to be even more advantageous for maximizing sales, making Black November not only a profitable event but also aligned with emerging trends. "The combination of strategies and anticipation of new consumer behaviors can ensure much more significant results," concludes Elias.

Research shows that 70% of advertisers do not define a funnel strategy for actions with influencers

Influencer activations have been losing ground among brands, with influencer marketing dropping 19 percentage points in the media mix of advertisers from 2023 to 2024. Despite this devaluation, influencers' return on investment (ROI) is the only one with a growth trend, with double-digit percentage increases year over year. The conclusions are part of the study conducted by martech Uncover.

The research evaluated 11 brands from different sectors, each with at least one Marketing Mix Modeling (predictive modeling for marketing data optimization) model, from January 2022 to May 2024. The results range from the low strategic clarity of advertisers with influencer marketing to the underutilization of influencers by brands.

There is a lack of strategy in actions with influencers…

The survey found that half of the advertisers engage in influencer marketing, but only 4% of the media budget of those who do is allocated to this type of activation. It is even more striking that 70% of advertisers do not define a specific funnel strategy for influencer marketing actions. Among those who perform activations with a defined goal, awareness appears first, followed by conversion.

…There is room to invest more in influence

In addition to having a small share of the media budget, influencer marketing is executed below the level needed to generate meaningful returns. The analysis indicates that advertisers should invest 23% more in this type of strategy, which brings to digital a power comparable to the ad stock (measurement of the time it takes for media to take effect) of offline media.

The long-term effect of influencer marketing, including, is higher and more sustained than that of offline media, with a decline only starting from the fourth week after the media broadcast. The peak of influencer ad stock is mainly concentrated in the second week after airing.

The return on investment from influencers is the only one with a growth trend, with double-digit percentage increases year over year. From 2023 to 2024, the growth of influence ROI was 51%; from 2022 to 2023, it increased by 68%. Investing in influencers, however, has been declining year after year, leading to the loss of the opportunity to leverage the efficiency of the media mix.

Connectivity giant NIC.br chooses Nokia to improve Internet in Brazil

Nokia today announced that it has been chosen by the Information and Coordination Center of Ponto BR (NIC.br), an entity linked to the Internet Management Committee in Brazil (CGI.br), to enhance the performance of IX.br (Brazil Internet Exchange), the largest set of Internet Traffic Exchange Points (PTT) in the world. Nokia's advanced IP routing solutions will support NIC.br in its mission to interconnect the Brazilian Internet ecosystem in terms of growth and reliability.The NIC.br network update occurs at a time when the country is experiencing massive growth in internet and data traffic, which is expected to reach 218.5 million users and over 50 terabits per second (Tb/s) in the next five years.

NIC.br is responsible, among various initiatives, for registering and maintaining the . domain.Furthermore, through the IX.br project, to implement and promote the infrastructure for direct interconnection between the networks that make up the Internet in Brazil. The project currently has 36 Traffic Exchange Points (PTTs) distributed across metropolitan areas in the five regions of the country and connects more than 3,500 Autonomous Systems (AS), facilitating data traffic between Internet service providers, content providers, hosting service providers, hyperscalers, among other network operators. With Nokia's IP routing technology, NIC.br can increase its network capacity, enhancing resilience and availability to elevate network automation to a new level, for a better customer experience.

Part of NIC.br's technology will be replaced by Nokia 7250 and 7750 (IXR) routers, which operate with EVPN services and 400/800G interfaces. Nokia is a leader in the industry in standardization and expansion of the EVPN protocol, a cutting-edge VPN solution that provides a unified architecture, both in the control plane and the data plane, and works with a wide range of operators, corporate VPN services, and network infrastructures. EVPN offers a variety of benefits to service providers and their customers, such as increased efficiency, reliability, scalability, and simplified infrastructures with advanced automation.

Julio Sirota, Infrastructure Manager at IX.br/NIC.br, said: “Nokia is a trusted and strategic partner for us, and has proven its ability to deliver next-generation network solutions that meet our needs and expectations. By upgrading our network infrastructure with Nokia routing platforms, we will be able to offer faster and more reliable connectivity to our customers and partners, as well as foster the development of new applications and services that will benefit the entire Brazilian society.”

Vach Kompella, Vice President, IP Networks, Nokia, said: “Traffic interconnection point giants like NIC.br are at the forefront of managing Internet traffic and data as Brazil’s relentless growth is fueled by hyperscalers, ISPs, content providers and network operators. Upgrading NIC.br’s network with increased capacity, reliability and automation is essential to keep up with the exponential growth of the Internet in Brazil. Nokia’s routing solutions are designed to handle the world’s most demanding traffic environments and enable the delivery of high-quality services such as EVPN. We are excited to work with NIC.br as they seek to expand, connect and empower the Brazilian Internet ecosystem.”

OmniK strengthens senior leadership with former Anymarket CEO

Rodolfo Helmbrecht joins OmniK, the leading solution in Brazil for e-commerces that wish to expand their operations without the complexity of managing additional inventory, as Chief Client Officer (CCO), in order to ensure the success of strategic marketplace projects and develop a long-term relationship with customers.

With his vast experience, which includes his last position at ANYMARKET, where he served more than 2,000 clients throughout Latin America, Rodolfo has a diverse background in areas such as marketing, sales, partnerships, customer success and international expansion, ending in his position as CEO, with clients in 7 countries and the execution of 2 M&A projects in Chile and Uruguay.

Initially, Rodolfo will report to Matheus Pedralli and will work on client engagement, assisting them in the channel expansion process through the multivendor platform. "Rodolfo's baggage and his strategic vision fill the gap we needed to enhance the long-lasting relationship between clients and OmniK," explains Pedralli.

"I follow the e-commerce market in Brazil and Latin America, and I have always identified with Omnik's vision, helping companies from different segments to enhance their results with the marketplace business model. I believe this is the ideal moment to contribute knowledge to a place that has been experiencing such rapid growth," comments Helmbrecht.

Rodolfo has extensive experience in the marketplace market, having developed an ecosystem of more than 100 marketplaces in Latin America and participated in the launch of important projects, such as Shopee, C&A, Renner and Centauro, among others.

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