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63% of Southerners have already made purchases after receiving ads via text message, survey finds

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63% of Southerners have already made purchases after receiving ads via text message, survey finds

Southerners are using digital means more to communicate with companies and also suggest that this technology incorporate Artificial Intelligence to help them save money and create personalized shopping lists. This is what the groundbreaking research conducted by Infobip across all southern Brazilian states reveals, where 63% have already admitted to making a purchase after receiving messages with advertisements, and 84% are using WhatsApp as their main communication channel when they have questions, complaints, or to place an order or make a virtual purchase.

“These figures confirm the population’s strong adherence to digital channels when communicating or even deciding on a purchase. It is an important time, especially with Black Friday and Christmas approaching, for small, medium and large companies to sell more. Technologies like these are already so present in the lives of southerners that 10% of those who responded to the survey use chats even to vent or flirt,” summarizes Giovanna Dominiquini, sales director at Infobip.

For the specialist, communication between the consumer and the company can be integrated at any stage of the business, but it is important that it increasingly considers the profile of that customer. The survey indicated exactly that, as 85% would engage more with stores, for example, that offered personalized service. And this customization also reflects how Southerners see technology helping them in their daily lives. For 44%, AI could help save money by comparing prices and brands, while 27% would like it to create shopping lists based on consumption habits.

“When it comes to increasing sales through an online approach, what we are really seeing is the power of personalized communication and the right technology tools working together. Across all industries, the impact has been impressive. As examples, we have clients in several sectors who have seen great results. In the consumer goods sector, we saw one client’s sales increase by up to 14 times. In the transportation sector, sales increased by 8%, and in the construction sector, conversions increased by 4.2 times,” says Giovanna.

This significant increase in sales also occurs when the consumer leaves an item in the virtual cart and closes the page, giving up or postponing it; however, communication between the e-commerce and the customer can encourage them to resume the purchase. That's what 55% of Southerners say, who have already returned to the cart after receiving a message from the store. Even when online support, that which e-commerce can offer while users browse the site to clarify doubts or assist with payment, did not exist, 77% of them gave up on purchasing.

For 78% of the southern population, talking to chatbots is not a problem, as long as they offer adequate support, while 62% prefer to start the conversation with a robot and, if necessary, be transferred to a human. Already 36% admit to liking to chat with these chatbots. However, there is an important caution that must be taken into account by companies and consumers, since 78% are concerned about sharing personal information with chatbots.

"The technologies that support online experiences have become increasingly accessible to everyone, regardless of industry or company size. For example, chatbots are no longer a tool reserved for large, well-known brands. Today, even smaller companies can integrate chatbot solutions to enhance customer service, manage inquiries, and offer personalized experiences. In fact, we have seen companies increase lead generation by up to 138% after implementing a 24/7 customer service chatbot, demonstrating the impact these tools can have. Even for merchants in the early stages of virtual customer service—using something as simple as WhatsApp without automation—it's a great starting point. The important thing is that they are in the digital space, because that's where their customers are," concludes.

98% of medium and large companies in Brazil still do not use automation in the financial area

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98% of medium and large companies in Brazil still do not use automation in the financial area

Internal surveys by LeverPro, a company specializing in technological solutions for intelligence, reporting, and financial management optimization, indicate that automation of controllership and financial planning is a reality in only 2% of medium and large Brazilian companies.Manual operations, carried out using computer spreadsheets, still predominate, as stated by the founder and CEO of LeverPro, Alysson Guimarães. This results in less efficient financial management.

In this scenario, technological solutions emerge as alternatives to ensure greater agility and reliability of financial data and, consequently, strategic analyses and decisions. However, given the speed at which new technologies are developed, the challenge becomes: which is the best technology for my business? What type of return can each solution generate? And, most importantly, how much return?

With this in mind, Guimarães highlights that LeverPro has developed an ROI Calculator (Return On Investment). It's a super spreadsheet, available online, that quickly calculates the return on investment.paybackand Net Present Value (NPV) – all in just five minutes. "In an increasingly competitive context, managing financial resources and making assertive decisions in favor of a business's good financial health are essential. The margin for errors is getting smaller," he/she/they assess.

The LeverPro ROI Calculator uses globally validated indicators to provide executives and managers with clarity about the real impact that intelligence technologies, reports, and value can offer to medium and large companies. In addition to these global indicators, the super spreadsheet allows for customization of the calculation – that is, the inclusion of data specific to each company's context.

"In our ROI Calculator, available for free on the LeverPro website, you can input your costs, number of professionals, margins, and other specific indicators of your business, thus obtaining a figure tailored to your reality," explains the CEO. In other words, everything a good finance professional seeks for a more accurate investment decision-making process.

LeverPro specializes in FP&A (Financial Planning and Analysis) solutions for Treasury, Controllership, and Financial Planning. The development of the ROI Calculator is part of this context of tools that the company develops and offers to the market.

HOW TO DOWNLOAD THE CALCULATOR

LeverPro's ROI Calculator already has over a thousand downloads.

The tool can be accessed through the following address:https://lp.leverpro.com.br/calculadora-roi.

LeverPro has also prepared a tutorial on how to use the tool, available athttps://youtu.be/J9RmznWW1z8.

ABOUT LEVERPRO

LeverPro, based in Belo Horizonte (MG), operates in over 50 segments and subsegments in Brazil, including industries, energy, mining, health, and infrastructure.Founded in 2017 and in full expansion, the company projects a 250% growth for 2024. For three consecutive years, LeverPro has ranked among the top ten fintechs in the country in the 100 Open Startups Ranking.

The company is responsible for developing an innovative SaaS platform, focused on generating intelligence, automating reports and optimizing the Financial Planning and Controllership areas of medium and large companies.

Black Friday is expected to generate R$7.6 billion in revenue this year

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Black Friday is expected to generate R$7.6 billion in revenue this year

After two years of sluggish activity, this year's Black Friday promises significant changes, with an expected 10% increase in total revenue — reaching up to R$ 7.6 billion — and a 14% growth in the number of orders. These trends were revealed in a study conducted by the companies of the Stefanini Group.

Although sales volume is increasing, the data shows that the average ticket should decrease by 4%. This suggests that, although people continue to buy, they will spend less per transaction compared to previous years, reflecting consumer caution and requiring more sophisticated sales strategies from retailers.

According to specialist William Santos, commercial director of VarejOnline, a company specialized in technology for managing stores, franchises and points of sale (POS), the secret to achieving high revenue during this period, even with more moderate consumers, is in the combination of effective marketing strategies, inventory management and customer experience.

One of the first recommended steps is to anticipate promotional actions. "Starting to prepare the audience weeks in advance with teasers and exclusive offers for registered customers can create an expectation that translates into significant sales," he says.

Furthermore, data analysis of previous editions can provide insights to set prices and identify products with greater sales potential. The use of ERP (Enterprise Resource Planning) systems allows retailers to make decisions based on this accurate information, from inventory management to customizing offers for different customer segments.

"An efficient ERP can integrate all store operations, from purchasing to sales, optimizing logistics and ensuring that the right products are available at the right time," continues Santos. With these tools, it is possible to quickly adjust pricing strategies and promotions, maximize profitability, and improve the customer experience.

Inventory management is another crucial factor. Store owners who closely monitor demand and maintain a balance between supply and demand tend to avoid stockouts, ensuring that the most desired items are always available.

“Finally, the customer experience, whether in the physical or digital environment, cannot be overlooked. Investing in a smooth purchasing journey, with fast and efficient service, can be the difference that transforms a one-off sale into a lasting relationship with the customer. For online retail, this includes ensuring that the website is optimized for high traffic and that payment and delivery options are clear and varied,” reinforces the expert.

Brazil records 95% increase in cyberattacks in the third quarter of 2024

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Brazil records 95% increase in cyberattacks in the third quarter of 2024

Cyberattacks are happening more frequently, persistently, and with greater sophistication. Therefore, not only Brazil experienced a significant increase in cyberattacks, but the same scenario occurred globally, with a 75% increase in the third quarter of this year compared to the same period last year, reaching a record of 1,876 cyberattacks per organization, according to Check Point Research.

Computer scientist Michele Nogueira, PhD in Computer Science from the University of Sorbonne in France, explains that this increase is due to criminals using Artificial Intelligence (AI) to automate and sophisticate their attacks, making them more difficult to detect and combat. This includes the creation of adaptive malware, mass-personalized phishing, and more complex Distributed Denial of Service (DDoS) attacks. "AI allows criminals to exploit system vulnerabilities on an unprecedented scale and speed, requiring companies to respond quickly and with equal sophistication," she warns.

Increase in e-commerce and the need for data protection 

According to the "Brazilian E-Commerce Profile" survey by BigDataCorp, the e-commerce sector in Brazil surpassed 1.9 million online stores in 2023. Just as online stores are increasing, DDoS attacks have become more and more common, with a 106% increase in their volume. These attacks can cost affected companies up to R$ 33,000 per minute, highlighting the urgency of an effective response.  

The study also showed that 73.5% of e-commerce businesses are family-owned and that 86% of them have fewer than 10 employees. Small and medium-sized enterprises (SMEs) face significant challenges when trying to protect themselves against cyber threats, especially those involving AI. However, Michele Nogueira states that there are effective strategies that can be implemented to increase safety and minimize risks. Awareness is the first line of defense for companies. It is essential to conduct frequent cybersecurity training for all employees, focusing on common threats such as phishing, weak passwords, and safe device usage. In addition, implementing phishing attack simulations to test and improve employee readiness, says the computer scientist.

It is also important to invest in security solutions that use AI to detect and respond to threats in real time, such as antivirus, firewalls, and network monitoring systems. These tools can identify abnormal patterns and alert about possible incidents. Além de utilizar ferramentas que monitoram o comportamento dos usuários e dos sistemas para identificar atividades suspeitas antes que possam causar danos. “É essencial implementar criptografia para proteger dados sensíveis, tanto em repouso quanto em trânsito. Isso garante que, mesmo que os dados sejam interceptados, eles não possam ser utilizados. Também realizar backups regulares dos dados críticos e garantir que eles sejam armazenados de forma segura, preferencialmente fora do ambiente principal, para que possam ser recuperados rapidamente em caso de um ataque de ransomware ou outra violação”, alerta Michele Nogueira.

Other protective actions

Para se proteger de ataques cibernéticos, é necessário estabelecer monitoramento contínuo da rede para identificar e responder rapidamente a atividades suspeitas. Pequenas empresas podem usar serviços de segurança gerenciada (MSSP) para essa função se não tiverem recursos internos. “As PMEs podem se beneficiar de soluções de segurança fornecidas como serviço, que oferecem ferramentas e suporte a um custo acessível sem a necessidade de grandes investimentos iniciais, Também contratar consultorias especializadas para realizar avaliações de segurança, identificar vulnerabilidades e sugerir melhorias”, orienta a cientista da computação.

Responses to attacks

As empresas e devem criar um plano de resposta a incidentes que inclua passos claros para identificar, conter e mitigar os efeitos de uma violação de segurança. Esse plano deve ser testado regularmente através de simulações, garantindo que todos os funcionários saibam o que fazer em caso de um incidente de segurança, incluindo a quem relatar o problema e quais medidas tomar imediatamente.

To help mitigate the costs of recovery after a cyber incident, including reputational damage and business interruption, companies may also consider purchasing cybersecurity-specific insurance.

“By adopting these practices, small and medium-sized businesses can significantly increase their resilience against cyber threats, especially those involving the use of AI by attackers. Even with limited resources, it is possible to implement an effective defense and minimize the risks associated with these threats,” concludes Michele Nogueira.

Computer scientist Michele Nogueira

Michele Nogueira atua nas áreas de redes de computadores, segurança de redes e privacidade dos dados. Ela tem doutorado em Ciência da Computação pela Sorbonne Université – França e Pós-doutorado na Universidade Carnegie Mellon (CMU), Pittsburgh, EUA.

He is a senior member of the Association for Computing Machinery (ACM) and the Institute of Electrical and Electronics Engineers (IEEE) in recognition of his leadership and technical and professional contributions.

She is an associate professor in the Department of Computer Science at the Federal University of Minas Gerais (UFMG) and is a permanent member of the Postgraduate Program in Computer Science.

It is dedicated to research with a focus on creating cybersecurity intelligence based on artificial intelligence and data science techniques with applications in various sectors of society.

Black Friday: Electronic Invoices and 5 most common rejections during the date

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Black Friday: Electronic Invoices and 5 most common rejections during the date

As Black Friday approaches, retailers prepare for an intense sales surge. In addition to all the training, inventory, marketing, and other department efforts, it is essential to also have efficient tax management. In addition to providing a pleasant experience for customers—who may face queues or payment issues when tax failures occur—a good management also involves preparing for possible unforeseen events that are not solely dependent on the company.

According to Hugo Ramos, CEO ofOh, oh, a national reference in solutions for Electronic Tax Documents (DF-e) and other digital tax demands, incorrect issuance of invoices can result in fines ranging from 10% to 100% of the value of each one. In times of high demand, this can become a concerning cost for organizations.

“We cannot underestimate the impact of the tax area at times like these. Black Friday brings many opportunities, but also risks. Especially when Sefaz will be dealing with a huge number of invoices at the same time,” says the expert.

To help prepare for the date, Hugo listed five of the main tax rejections, that is, errors that cause the invoice not to be issued correctly.

Rejection 202: Failure to recognize authorship or integrity of digital file

"This rejection indicates a failure in the 'namespace' of the template file used for the UF," explains the CEO. "It's almost always some technical failure within Sefaz itself."

The situation usually resolves on its own, and you just need to wait a few minutes to reprocess the file. However, if this does not occur, it is necessary to contact the Sefaz of the issuing state.

204: Duplicate NF-e [nRec:999999999999999]

The error occurs when an NF-e (model 55) or NFC-e (model 65) is issued with the same Access Key as an already authorized NF-e/NFC-e. Thus, the note is considered duplicated.

It is necessary to change the NF-e number so that the chosen one has not yet been used, and then resend the document. "This flaw is much less common when using a good integrated fiscal management system, with an updated database, as there is an automatic check for possible duplication," emphasizes Hugo.

Rejection 210: Invalid recipient IE

The rejection relates to the issuance of an NF-e with the recipient's State Registration (IE) invalid, which often occurs due to errors in the number. The IE must be between 2 and 14 numeric characters, and the positioning of some numbers or the check digit may be incorrect.

The solution is to verify the provided State Registration and correct any errors. If the IE code starts with the number zero (0) and it is observed that it has been suppressed, you should contact the support of the ERP in use to check the problem. Another option is to check the IE provided on the SINTEGRA website or in the Centralized Taxpayer Registry (CCC) to confirm if it is valid.

Rejection 212: Issue date later than receipt date

“Incompatible dates and times can happen in a matter of minutes. For example, if the invoice was issued at 3:00 p.m., but the local time of the state tax authority is 2:59 p.m., the error can occur. It is also necessary to be aware of daylight saving time,” explains the specialist.

Then, check if your software's time is synchronized with your state's Sefaz time, which uses the regional time. If your ERP system is using the server's time to fill in the NF-e issue date/time, check if the server is also synchronized. After the correction, simply resend the NF-e.

Rejection 365: Total of other retentions differs from the sum of the items

This rejection occurs when an NF-e (model 55) or NFC-e (model 65) is issued and the Total value of Other Withholdings differs from the sum of the values of other withholdings for items subject to ISSQN.

Hugo adds: “This is one of the errors that requires a more technical solution, with changes to the note’s XML file. The value of the totalization of other withholdings must be corrected, which is in the field: id – W22c”.

For these and other more specific situations, it is important to be able to rely on experienced professionals in the fiscal world. For those seeking more answers, it is also possible to use theOobj Knowledge Base, which contains explanations, examples, and solutions for these and hundreds of other tax problems. "It's a life help guide, not just for Black Friday," concludes the CEO.

Brazil Week and Customer Day boost sales in the toy market

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Brazil Week and Customer Day boost sales in the toy market

The toy market recorded a positive performance between September 2 and 15, a period during which retail stimulates sales with the Brazil Week and Customer Day. There was significant growth in all 11 supercategories of the toy market analyzed, compared to the previous two weeks (from August 19 to September 1). The overall growth of the toy segment was 17%, according to data from Circana, a global data tech company for consumer behavior analysis.

E-commerce was the main protagonist of the period, showing a significant growth of 34%, while physical stores recorded a 14% increase in sales. The online channel was especially relevant for higher value-added categories, with the Outdoor and Sports Toys category leading growth at 45%, followed by Dolls (44%) and Building Blocks, which saw a 43% increase.

The analysis also revealed that these three categories also lead the ranking of highest average ticket in e-commerce. External and sports toys, mainly driven by electric ride-on cars for children, are priced 253% above the online channel average. Next, the Building Blocks appear, with values 83% higher than the average, and the Dolls, with prices 50% above.

“The data shows that consumers took advantage of the period’s promotions to invest in toys with greater added value, especially through e-commerce, where they traditionally find more attractive offers,” highlights Ana Weber, director of Circana.

Report shows “FedEx effect” on global economy as company increases flexibility and efficiency of operations

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Report shows “FedEx effect” on global economy as company increases flexibility and efficiency of operations

FedEx Corp. today released its annual Economic Impact Report, analyzing the company’s global network and its role in building prosperity in local communities during fiscal year 2024 (FY 2024).1Produced with consulting from Dun & Bradstreet (NYSE: DNB), a leading provider of business data and analytics, the study highlights the "FedEx Effect" – the impact FedEx has on accelerating the flow of goods and ideas that drive economic growth in countries and regions.  

"At FedEx, we have the vision of making supply chains smarter for everyone by leveraging data and advanced technology to better serve our customers and their clients, thereby expanding our reach and impact," said Raj Subramaniam, President and CEO of FedEx Corporation. The 'FedEx Effect' represents our unwavering commitment to excellence, economic growth, and the communities where we live and work.

The report reveals that FedEx contributed more than $85 billion in direct impact to the global economy in fiscal year 2024, accounting for approximately 0.1% of the world's total net economic output.2This activity reflects the scale of the FedEx network and the company's ongoing efforts to improve its innovative services that help businesses of all sizes connect with customers and strengthen their operations. The company has the world's largest transportation network, providing services to over 220 countries and territories. Furthermore, FedEx employs over 500,000 people across more than 5,000 facilities and handles an average of 16 million packages per day.  

FedEx's contributions to global net economic output – including its revenues, wages, and capital expenditures – generate additional economic activity throughout its business network. This indirect impact activity helps to boost production growth across all sectors due to the company's relationships within and between sectors of the global economy. In the fiscal year 2024, FedEx indirectly contributed approximately US$ 39 billion to global net economic output.3, including its largest indirect contribution to the global transportation and storage sector4. 

In Latin America and the Caribbean (LAC), in the fiscal year 2024, FedEx contributed 0.8% of the net economic output in the Transportation, Logistics, and Communication sector, and an indirect economic impact of US$ 1.2 billion for the region's economy.

"We are deeply committed to continuing to support economic growth and sustainability through our operations. In Brazil, our investments in infrastructure and people demonstrate this," says Camila Lima, Vice President of Operations in Brazil. "Furthermore, we continue to improve our air, road, and logistics operations to connect South America's largest economy to the world. Our goal is always to strive for excellence in serving clients of all sizes, from small and medium-sized enterprises to large corporations, offering solutions for domestic and international transportation and ensuring the availability of highly qualified teams. We remain united in our mission to connect Brazilian businesses to opportunities, reduce our environmental footprint, and positively impact the economy," concludes the executive.

This impact is amplified through substantial investments by FedEx in infrastructure and sustainability, such as expanding its presence by opening its first FedEx Street Shipping Center unit in Rio de Janeiro, as well as focusing on security innovations through the use of electric vans equipped with AI in São Paulo to reduce the risk of cargo theft, for example.  

The company's extensive delivery network and infrastructure across the region include land hubs, logistics centers, air cargo terminals, warehouses, collection and delivery stations, all operated by thousands of employees providing fast and efficient services to their customers. In Brazil, FedEx serves approximately 5,500 cities across the country, with a land fleet of over 2,400 owned vehicles and 50 branches – including the two largest FedEx logistics centers in Latin America, in Cajamar (SP) and Serra (ES).

With a business structured to serve companies of all sizes, including small and medium-sized enterprises, FedEx held its 7th edition of the FedEx Program for Micro and Small Businesses in the second half of 2023, with Equal Moda Inclusiva, a clothing manufacturing company that produces conventional and adapted pieces for people with various types of disabilities, winning first place. In the 2023 edition, over 2,200 entrepreneurs registered their companies to participate in the Program – a 49% increase compared to the previous year.  

The company's efforts in Latin America also have positive environmental and social impacts, promoting resilience and sustainable growth throughout the region. FedEx introduced additional electric vehicles in Brazil and Chile and modernized its air fleet in Mexico, replacing older aircraft with new fuel-efficient planes. The company also purchases energy from renewable sources in various locations across Brazil and has installed solar panels at its units in Simões Filho, Joinville, Betim, Governador Valadares, and Petrolina. The electricity generated by FedEx's solar installations helped avoid 295 tons of CO2 emissions in the fiscal year 2023. Based on these energy efficiency improvements, FedEx plans to expand the use of solar panels to other facilities in Brazil.  

FedEx also provides significant support to local communities across the region, including care activities and rapid response to emergencies and natural disasters, such as donating thousands of blankets made from the recycling of unused employee uniforms in Brazil. The initiative benefited institutions that support people in vulnerable social situations and animal protection.

In other countries, such as Chile, FedEx continued to increase its presence, expanding the distribution center in Pudahuel, Santiago – the largest e-commerce-focused facility in South America. Due to its sustainable efforts in Chile, FedEx obtained its Clean Giro certification for land operations in the fiscal year 2024 – its fifth consecutive year. And in Mexico, FedEx provided aid after Hurricane Otis, transporting over 120 tons of food and essential items.

Key highlights from the FedEx Economic Impact Report include:

  • Business:FedEx's ongoing support for trade policies that facilitate greater market access drives the company's purpose of connecting people and possibilities worldwide. According to a recent Morning Consult survey commissioned by FedEx, almost all U.S. business decision-makers interviewed agree that global trade stimulates economic growth, creates jobs and opportunities, and promotes innovation.
  • Operational improvements:FedEx continued to improve its network in fiscal year 2024, mainly through the ongoing optimization of its land network within a single transportation system. Other multi-year investments continued, including the completion of major facilities such as a hub at Dubai World Central Airport and a secondary classification unit at Memphis International Airport. The company also added advanced screening equipment to the existing facilities across its network, as well as additional storage capacity.
  • Sustainability:The company continues to invest in renewable energy to power its facilities, electrification of its collection and delivery fleet, and research on carbon sequestration to promote natural carbon capture solutions for adoption across the transportation sector.In the 2024 fiscal year, FedEx added electric vehicles (EVs), including zero-emission EVs and motorcycles in Brazil, and dozens of EVs in new markets such as Canada, Chile, Spain, the United Kingdom, the Netherlands, and the United Arab Emirates.  
  • Small businesses:FedEx helps small and medium-sized enterprises (SMEs) accelerate their growth and expand their global reach, supporting local job creation and economic activity. In addition to its specific portfolio solutions for SMEs, the company connects clients with its specialists and companies from other sectors for focused discussions on solutions that can add value to their businesses through a platform called 'SME Connect'.
  • Supply chain:In 2023, 90% of the suppliers contracted by FedEx were small businesses. The company's expenses with suppliers during this period supported approximately 400,000 jobs in small businesses worldwide.
  • Donation:FedEx supports local communities through FedEx Cares, which promotes donations, employee volunteer efforts, and in-kind shipping services worldwide. In the fiscal year 2024, the company's charitable contributions totaled over $55 million to its direct partnerships with NGOs and nonprofit organizations.

Read the full FedEx Global Economic Impact Report for FY2024 and explore the FedEx Effect on communities and regions around the world atfedex.com/economicimpact. 

Reputation in combating fraud: the importance of choosing reliable brands on Black Friday

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Reputation in combating fraud: the importance of choosing reliable brands on Black Friday

Black Friday, a date synonymous with great deals, will take place on November 26th. However, this period also requires consumers to be extra vigilant. With the promise of irresistible discounts, the temptation to buy impulsively can lead to hasty choices and, in some cases, unpleasant experiences with products or services that do not meet expectations. According to an analysis by Wake, in partnership with Opinion Box, the consumption expectation for Black Friday is high, with 66% of Brazilians planning to engage in shopping activities during the event.

Last year, Procon-SP released a list of 78 stores to avoid on the last Friday of November. The main complaints were related to companies that received consumer complaints, were notified, but did not respond or could not be located.

So how can you protect yourself from scams?

The answer is in the reputation of the brands. According to the Consumption Panorama Survey – Second Semester of 2024, 28% of consumers say they choose a store based on the security it conveys, 27% look for brands they trust, and 18% indicate that customer service is crucial for their purchasing decisions.

By choosing organizations with a solid reputation and a track record of good service, the consumer protects themselves from potential frauds and ensures a safer and more satisfying experience. Empresas que valorizam a reputação normalmente se preocupam não apenas em oferecer produtos e serviços de qualidade, mas cumprir prazos de entrega e solucionar eventuais problemas com agilidade e eficiência, como comenta Beatriz Ambrosio, CEO and founder of Mention, the first Public Relations startup in Latin America.

“Durante a Black Friday, os consumidores buscam além do que apenas preços baixos. Eles querem soluções práticas, um atendimento de qualidade e a certeza de que suas expectativas serão atendidas. Ao optar por empresas com uma reputação sólida e histórico de bom atendimento, o consumidor se protege de possíveis fraudes e garante uma experiência de compra eficiente”.

No cenário em que a desconfiança pode ser grande, a reputação se torna um ativo valioso para as empresas e um guia seguro para os consumidores que desejam realizar atividades de compra sem contratempos. "By choosing reputable brands, it is possible to enjoy Black Friday deals with more peace of mind. For companies, this means ensuring customer satisfaction and certifying customer loyalty on the other 364 days of the year," he concludes.Ambrosio.

ZapSign Triples Its Customer Base in 2024 and Expands Operations in Latin America

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ZapSign Triples Its Customer Base in 2024 and Expands Operations in Latin America

ZapSign, a specialist in electronic signature solutions, announces its strategic expansion to several Latin American countries, aiming for internationalization and consolidation as a globally recognized brand. With 40 million contracts signed in 2024 and the customer base tripled over a 12-month period, along with a 175% growth, the company aims not only to increase its presence in new markets but also to strengthen its positioning by adapting to the specific needs of each region and complying with local standards, such as ONAC in Colombia and eSAT in Mexico. Furthermore, the company aims to reach 3 million active users on its platform by the end of this year.

“We are focusing our efforts in different areas to reach people in different countries in Latin America. Our goal is to increase our brand recognition in the region,” he says.Getulio Santos, founder and CEO ofZapSign. “We work with content and ads that impact and resonate with diverse cultures, in addition to promoting events focused on Colombia and Mexico.”

Between May and July 2024, the company recorded a 500% growth in new users in the Colombian market. This amplification is a clear reflection of the return the company has in the international market. In the same period, ZapSign achieved a 483% increase in documents signed by international users, and in just three years, the customer base tripled from 12,000 to over 150,000 users.

The company believes that its 175% growth signifies a new moment for the electronic signatures sector, with companies adopting the proposed innovations. The expansion will include a significant investment in digital advertising. ZapSign aims to reach $100,000 in Monthly Recurring Revenue (MRR) in the Colombian and Mexican markets by the end of the year. "This goal reflects our ongoing commitment to grow and establish ourselves in new markets, as well as continuously improve to meet our customers' needs," highlightsGetulio.

In the long term, ZapSign plans to expand its operations to other continents, with a particular interest in the European market. "We want to bring our electronic signature solution to other regions. However, since each location has its own peculiarities, we need to ensure cultural adaptation in the business," says Santos.

Focusing on marketing and sales areas, ZapSign aims to expand its team to develop solid and effective strategies. "We are committed to strengthening our internal capabilities and being better prepared to face market challenges, and our key areas will lead and coordinate activities to ensure efficiency," concludes the CEO.

Softtek opens registration for free online event on technology, innovation and high speed

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Softtek opens registration for free online event on technology, innovation and high speed

In celebration of its 30 years of operations in Brazil, the technology multinationalSofttekwill hold the fourth edition of Softtek Day, its traditional technology, innovation and, this year, high-speed sports event.

“Softtek Brazil is in sync with the world of sports, because we arrived in the country on May 1, 1994, a date that will forever be marked in the history of the Brazilian people by the death of the racing driver Ayrton Senna. That is why we prepared this event as a way to pay a simple tribute,” says Miguel Garcia, Country Manager of Softtek Brazil.

Online, free and open to all interested parties, this year's event will have the theme 'The speed of innovation on the technology tracks', and will be held in talk show format on December 10th, starting at 5 pm, lasting approximately 1h30.

Schedule

Hosted by Celso Miranda, host of the BandSports SuperMotor program, Softtek Day 2024 will feature Christian Fittipaldi, former Formula 1 driver, and Eduardo Ibrahim, CEO of Humana University and author of the bestseller “Exponential Economy”, who will address how the use of new technologies, such as Artificial Intelligence, can be used to create more effective business strategies in order to solve major economic challenges and create a better and more innovative future.

In addition to the special guests, the event will also feature the participation of Softtek Brasil executives, Miguel Garcia (Country Manager), Ana Dividino (Vice President of Business), Marcos Brum (Vice President of Business) and Adriano Candido (Director of Solutions and Innovation).

“In a year marked by significant technological advances, it was possible to see even more clearly the fundamental and transformative role of technology in various spheres, driving innovations that shape the way we communicate, work, create and learn. Based on the pillars of protagonism, speed, transcendence and technology, which guide our positioning, we want to end 2024 with a flourish and celebrate the synergy of technology with the sports universe”, adds Garcia.

Registration for Softtek Day 2024 is now open and can be done through the link:

https://www.softtek.com/pt/softtek-day-a-velocidade-da-inovacao-nas-pistas-da-tecnologia

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