A ZapSign, specialist in electronic signature solutions, announces its strategic expansion to several countries in Latin America, aiming for internationalization and consolidation as a globally recognized brand. With 40 million contracts signed in 2024 and the customer base tripled over a period of 12 months, in addition to a growth of 175%, the company seeks not only to increase its presence in new markets, but also strengthen your positioning, adapting to the specific needs of each region and complying with local standards, like ONAC in Colombia and eSAT in Mexico. Furthermore, the company aims to reach 3 million active users on its platform by the end of this year
"We are focusing our efforts in different areas to reach people in various countries in Latin America". Our goal is to increase the recognition of our brand in the region,"affirms"Getulio Santos, founder and CEO ofZapSign. "We work with content and ads that impact and resonate with diverse cultures", in addition to promoting events focused on Colombia and Mexico.”
Between the months of May and July 2024, the company recorded a 500% growth in new users in the Colombian market. This amplification is a clear reflection of the return the company has in the international market. In the same period, ZapSign achieved a 483% increase in documents signed by international users, and in just three years, the customer base tripled from 12 thousand to over 150 thousand users.
The company believes that its 175% growth signifies a new moment for the electronic signature sector, with the adherence of companies to the proposed innovations. The expansion will involve a significant investment in digital advertising. ZapSign aims to reach US$100.000 in Monthly Recurring Revenue (MRR) in the Colombian and Mexican markets by the end of the year. This goal reflects our ongoing commitment to grow and establish ourselves in new markets, in addition to continuously improving to meet the needs of our customers,"stands out"Getulio.
In the long term, ZapSign plans to expand its operations to other continents, with a particular interest in the European market. "We want to take our electronic signature solution to other regions". However, as each locality has its own peculiarity, we need to ensure a cultural adaptation in the business." says Santos.
Focusing on the marketing and sales areas, ZapSign expects to expand its team to develop solid and effective strategies. We are committed to strengthening our internal capabilities and being better prepared to face the challenges of the market, and our key areas will drive and coordinate activities to ensure efficiency."concluded the CEO"
