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Artificial Intelligence is for everyone: check out how small businesses can start using this powerful tool

Fabiano Nagamatsu
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Artificial Intelligence is for everyone: check out how small businesses can start using this powerful tool

Artificial Intelligence (AI) is no longer an exclusive resource of large corporations. Today, even small businesses can explore this powerful technology to optimize processes, increase efficiency, and improve the customer experience. Although AI may seem intimidating at first, it is possible to integrate it gradually and strategically. This article discusses how small businesses can start implementing the tool in an accessible and efficient way.  

AI is a powerful technology that can transform various aspects of a company, regardless of its size. Automation of routine tasks, analysis of complex data, and improvement of decision-making are just some of the ways small businesses can benefit. Contrary to what many think, it is not necessary to have a team of developers or invest large sums of money to start using AI. Easy-to-implement tools are available, and with small actions, companies can achieve great results.  

Start small by defining your first AI project  

When starting the implementation of AI, it is important not to try to integrate the technology across the entire company all at once. The ideal is to start with a specific project that solves a problem or improves an essential process for the business. A common and highly effective example is thecustomer service automation.   

Tools like chatbots and virtual assistants can be implemented to address customers' most frequently asked questions, free up the human team's time, and improve response speed. This represents a significant gain in efficiency, without requiring major investments.  

Other areas that could be targeted by a first AI project includepersonalization of offers for customersandpredictive sales analysisThese specific projects can be easily measured, allowing the manager to quickly identify the benefits of AI and, if necessary, make adjustments before expanding to other demands.  

Ready-to-use AI tools  

The myth that AI is only accessible to those with deep technical knowledge is no longer valid. Today, there are several AI tools available on the market that can be integrated into businesses with little or no customization. Some examples are

  • Chatbots and virtual assistantsSolutions like ManyChat and Tidio allow automating customer service with ready-to-use chatbots. They can be integrated into e-commerce platforms, social networks, and websites, providing real-time support to customers.
  • Recommendation systemsTools like Recombee enable personalized customer experiences by providing product or service recommendations based on previous behaviors. These platforms use AI to analyze data and suggest relevant products, which can increase the sales conversion rate.
  • Marketing automationTools like HubSpot and Mailchimp use AI to segment email lists and recommend the right content to the right customers at the right time. This helps optimize campaigns and improve engagement.  

Empower your team: basic training and encouraging the use of AI  

The adoption of any new technology requires team training, and with AI it is no different. It is not necessary for all employees to become AI specialists, but it is important that they understand how the tools work and how they can be used in daily life. Offerbasic training,that introduce the fundamental concepts of AI and demonstrate, in practice, how it can facilitate the work of each sector.  

Additionally, encourage your team to familiarize themselves with the new technologies. AI integration is easier and more effective when employees are engaged in the adoption process, understanding how it can improve their own workflows. Familiarization will enable the company to make the most of the tools, as well as to create a culture of innovation within the work environment.  

Monitor results and adjust as needed  

The implementation of AI is a dynamic process. Although technology is powerful, it requires adjustments to align with the specific needs of each business. Therefore, it is essentialmonitor the resultsobtained from the use of AI. Analyze key metrics such as customer satisfaction, response time, and operational costs to understand where AI is performing well and where there is room for improvement.  

Based on this data, adjustments can be made to tools or processes to ensure that AI is truly contributing to the company's growth. Flexibility is one of the main advantages of AI, as its solutions can be customized and adapted according to the company's goals and market changes.  

Thus, although implementing AI may seem complex, small businesses can use it in simple projects and accessible tools. The secret is to adopt a gradual approach, focused on specific areas of the business, and to ensure that the team is prepared to use the technology.   

With the right choice of tools, constant monitoring of results and appropriate adjustments, AI can become a major competitive differentiator, allowing small businesses to stand out in an increasingly dynamic and technological market.

Machine Learning will be increasingly decisive for the competitiveness and sustainability of businesses

Guilherme Barreiro
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Machine Learning will be increasingly decisive for the competitiveness and sustainability of businesses

Machine Learning (ML) has been highlighted as one of the most transformative technologies in the corporate environment for quite some time. The ability of machines to learn and adapt based on new data is revolutionizing business predictability. With this, companies can adjust their operations and strategies in real time, reducing risks. The impact of this advancement goes beyond simple automation; it is redefining how organizations interact with consumers, optimize processes, and identify new growth opportunities.

One of the main advantages of machine learning is the ability to analyze large volumes of data and identify patterns with accuracy. In the current scenario, where high competitiveness and market trends change rapidly, maintaining up-to-date insights on consumer behavior, competitive dynamics, and global trends is an essential factor. Companies that master the use of this data gain a competitive edge, as they can forecast demand, identify operational bottlenecks, and respond quickly to market fluctuations. It was like that before. From now on, it will be even more.

The integration of Machine Learning with Artificial Intelligence (AI) provides various opportunities for personalization and continuous innovation. This is particularly important in critical areas such as demand forecasting and supply chain management, where small errors can result in significant financial losses. Algorithms are more sophisticated, making machines more autonomous, efficient, and capable of making complex decisions with minimal human intervention.

The significant change that Machine Learning promotes in different sectors of the economy also directly impacts the financial performance of companies, which observe a decrease in fraud risks and an increase in the capacity to operate at a large scale. Those who think this advantage is exclusive to financial institutions are mistaken. With technological support, retailers, industries, and services are increasingly creating security and efficiency assets, leaving competitors unprepared by many miles.

One of the challenges for the widespread adoption of machine learning, however, is the need for investments in infrastructure and training. As was to be expected, companies need well-structured data pipelines and qualified teams to program algorithms and interpret the results. Furthermore, it is crucial to ensure data quality and avoid biases that could compromise the accuracy of the models.

Despite the financial barrier, a report byFortune Business Insightsdemonstrates that the market has already been organizing itself for this technological update.According to the study, globally, revenues related to Machine Learning, which were around US$ 19.20 billion in 2022, are expected to reach US$ 225.91 billion by 2030, with an annual growth rate of approximately 36.2%. In other words, companies that do not update themselves will have many difficulties in remaining competitive.

Machine Learning is a decisive factor for the survival of many businesses. To be at the forefront of this transformation, organizations need to adopt a strategic approach focused on real-time data collection and processing, as well as the qualification of specialized talent. Those who overcome these challenges will be better qualified to stay ahead of the market, automating complex decisions and driving innovation.

The fascination with novelty: a reflection on what is truly innovative in B2B marketing

Mario Soma
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The fascination with novelty: a reflection on what is truly innovative in B2B marketing

The fascination with the new or the security of the known? We have this doubt all the time. In B2B marketing, we often label the "new" as the next big truth. But is he really as innovative as he seems?Have you ever stopped to think if you're truly seeking something new or just a well-packaged reinterpretation of what you already know?

The truth is that our brain loves stability and predictability. Studies show that predictable environments reduce cortisol levels (stress hormone) and increase the feeling of well-being. According to a study by the University of Cambridge (United Kingdom), familiarity with predictable patterns in the work environment can improve productivity by up to 27%.

However, we live in times when the pursuit of the "different" often surpasses discernment. And, as a result, long-established trends resurface under new names, captivating the market as if they were unprecedented revolutions.

Here are some practical examples in B2B digital marketing:

  • Influencer Marketing- He is treated as a cutting-edge digital innovation. But, in the 1940s, Edward Bernays (the father of Public Relations) already demonstrated the power of influencers by connecting brands with celebrities to create impact.
  • Customer Experience (CX) –Despite being a “hot” term, the concept of “putting the customer at the center” has been in marketing manuals since Philip Kotler in the 1960s.
  • Online Communities –Considered the future of B2B and B2C interactions, online communities are nothing more than an evolution of forums and early internet groups in the 1990s.

So, why do we fall into this cycle? Because the new, or the idea of novelty, activates the reward system in the brain, releasing dopamine. Therefore, we are drawn to raise these flags of "absolute truth." As the futurist Seth Godin rightly said: "Old ideas can have new value when applied to a new context."

Another insight comes from Simon Sinek, who states: "People don't buy what you do; they buy why you do it." This takes us back to what really matters: purpose and impact, rather than labels.

Amidst so many "novelties," what sets us apart is discernment. We should stop, reflect, and ask: does this really work or is it just fascinating because it looks different?

Whether you're in B2B digital marketing or any other sector, invest in observing trends with a critical eye and ask yourself: "What is truly new here?" You may find that you don't need more novelties, but rather more clarity and intention in what already works.

And you? Are you looking for something new or something that works?

Omnitax launch event brings together experts to discuss the financial impacts of Tax Reform on companies

E-Commerce Update
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Omnitax launch event brings together experts to discuss the financial impacts of Tax Reform on companies

In a meeting that brought together experts and professionals from different sectors to discuss the transformations and challenges of Tax Reform, last Tuesday (26), the launch of theOmnitax, specialized in tax intelligence and tax solutions.

The company offers cutting-edge software technology to assist in managing current tax complexities and those that will arise with the Reform in the next decade, during the model transition. "We are committed to offering solutions tailored to the needs and the tax DNA of each company, with a pragmatic approach focused on financial results, developing technologies that solve problems and coexist with the companies' legacy systems," said Paulo Zirnberger, CEO of Omnitax.

One of the highlight moments was the panel "The New Reality," moderated by Zirnberger, which addressed strategies and analyses of the reform's impacts. The event featured the participation of renowned industry professionals, such as Alessandra Heloisa, Tax Director at Casas Bahia; Juliana Paranhos, Tax Head at BAT; and André Pacheco, Tax Head at Lojas Renner.

“The event was marked by an inspiring energy, with the house full of people willing to face tax challenges, especially with the changes that the reform will bring in the next ten years,” he said.

The event also featured a lecture by Orivaldo Padilha, former CFO & IR of Casas Bahia, on the financial impacts on retail and the supply chain; and by André Barros, CEO of eComex, on foreign trade strategies in light of the reform. Marcelo Brasil, founder of People and Tax Boutique (PTAX), also participated with a special video during the event.

The ceremony was an opportunity to reflect on the future of tax practices and the need for adaptation in times of transformation. "The content was rich, addressing important and complex topics in the tax field, with questions that still do not have definitive answers. However, we are beginning to build a path. If everyone joins together, I am sure we will achieve the best results," concludes Jander Martins, founder of Omnitax and other brands such as Mastersaf, TaxWeb, and Nexaas.

ESG guides business amid global transformations

E-Commerce Update
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ESG guides business amid global transformations

Heatwaves that are increasingly frequent, leading to more alert emissions by meteorological services, extreme weather events with serious consequences, Ukraine and Russia conflict, and offensives in the Middle East, transformations in the geopolitical landscape. These and many other episodes that have been featured in the news are a reality in the daily life of the global population, also affecting business, corporate strategies, and the dynamics of work. As a trend, there is an explicit recommendation for ESG practices to be implemented in order to consolidate environmental, social, and governance sustainability actions globally in the coming years.

The ESG practices established in global companies have served as a reference for Brazilian organizations that are in the process of implementing the concept. "Today, 80% of global corporations understand that sustainability is a strategic priority, and 75% are seeking professionals with ESG skills to occupy leadership positions," observes Aline Oliveira, director of IntelliGente Consult, a consulting and mentoring company specializing in business strategies, programs, and projects. As a transversal theme in corporations, as it fosters connectivity among professional teams and interrelation in goals, ESG has expanded businesses and opportunities, from portfolios and sustainable products to new markets of operation, increasingly attracting national companies.

In Fernanda Toledo's view, CEO of IntelliGente Consult, ABNT PR 2030 is an important first step for Brazilian organizations that want to align with the ESG purpose. "And there is a new ISO, IWA 48:2024, which specifically addresses ESG," he/she/they highlight. Among other points, ISO considers indices that ensure female participation in top management and employees representing various social groups.

According to executives, the main immediate transformation for national organizations, which requires actions in 2025, is the adaptation of the company's ESG indicators to financial indicators and, thus, linking ESG goals with the indicators of IFRS S1 and IFRS S2, which define "general requirements for the disclosure of financial information related to sustainability." The rules were developed by the International Sustainability Standards Board (ISSB) and are part of the International Financial Reporting Standards (IFRS) framework.

“The S1 standard was created to provide aframework "globally consistent and comparable for the disclosure of sustainability-related financial information," explains Aline Oliveira. Standard S2 associates financial references and climate change. Starting in 2026, publicly traded companies will be required to adopt IFRS standards.

In the Supply Chain, Scope 3 (suppliers), according to Fernanda Toledo, will be essential for the IFRS S2 results demonstration. There is an important process related to the carbon footprint. Therefore, it is advisable for companies to also include scope 3 assessment in this process, which will be increasingly required. Companies that already pay attention to this are publicly traded organizations listed on the stock exchange and are subject to financial market requirements.

In terms of Human Resources, executives are observing changes in the work model, which is undergoing transformations and is emerging as an important trend for ESG in 2025.

According to them, it is essential to highlight the presence of Generation Z in organizations. "This generation born between 1997 and 2010 has a different perspective on the business model; they link work to purpose, understand that companies should pay more attention to employees' physical and mental health, and prioritize quality of life. As key points, they value flexibility in schedules, the work model, and the use of artificial intelligence," emphasizes Aline Oliveira.

Beyond 2025, in Fernanda Toledo's view, companies need to be prepared for the "aging" of Generation Z and for the fact that the group predominantly chooses not to have children. At some point, this 'pyramid' will invert. Therefore, it is essential for organizations to start working with different models from now on, which also include older employees. We need older professionals to bring calm, planning, and business knowledge.

How does the ESG purpose affect Brazilian small and medium-sized enterprises (SMEs)? Larger and more structured organizations have a two to three-year curve for ESG strategies to start translating into profit and benefits. "Generally, SMEs do not have cash flow to invest in something that will yield returns in the medium term," observes Aline Oliveira.

But for the specialists, SMEs are already taking the first steps, given the ESG relevance, gradually integrating purpose initiatives as a competitive strategy to differentiate themselves. On the other hand, organizations that need to adapt their supply chain are also seeking smaller companies that want to adapt.

In addition to forming partnerships and seeking access to government and private incentives, SMEs are increasingly producing transparent reports about their practices, demonstrating ESG concepts in their actions that have internal and external impacts on the communities in which they operate. "There are, for example, those who already manage waste and energy efficiency, with material reuse and the use of green economy," says Fernanda Toledo. "But the ideal is for them to intensify their initiatives so that they can structure themselves moving forward," he emphasizes.

Although ESG practices are not mandatory in terms of regulation, executives argue that in the global context there is a trend for companies to adapt to environmental, social, and governance sustainability actions. "Actually, we are internationalizing some ESG standards. We recently had the G20 meeting, highlighting the Global Alliance Against Hunger and Poverty, with countries making commitments towards SDG (Sustainable Development Goals) targets. In this context, companies must necessarily be compliant and adapted," says Aline Oliveira.

By 2030, studies indicate, around 75% of global companies should formally implement ESG practices driven by regulations, market and consumer demands and pressure fromstakeholders"So, we are facing an irreversible path," ponders Fernanda Toledo. "It is urgent for companies to adapt in an organized manner, taking one step at a time and relying on a specialist to guide them through all stages of the process," concludes the executive of IntelliGente Consult.

Desafix 3.0: Ciser and Sebrae Startups boost new businesses in acceleration program

E-Commerce Update
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Desafix 3.0: Ciser and Sebrae Startups boost new businesses in acceleration program

The result of a partnership between Ciser, the largest fastener manufacturer in Latin America; Hub #Colmeia, the innovation center of the H. Carlos Schneider Group; and Sebrae Startups, a platform that supports innovative companies throughout Brazil, the startup acceleration program, Desafix 3.0, was concluded in style, marking a five-month cycle of intense acceleration and transformation for early-stage startups.

In this latest version, the program was designed to boost early-stage startups, offering a gamified and co-creative journey, with tailored knowledge tracks. The initiative was supported by market professionals and experts, as well as mentorships offered by the teams from Hub #Colmeia and Ciser. The 20 selected startups faced challenges and presented solutions aligned with five thematic areas: Smart Fixation, Industry 4.0, Digital Technology, ESG (Environmental, Social, and Governance), and Logistics.

“Desafix, the acceleration initiative of Hub #Colmeia, reaffirms its position as a catalyst for innovation in its third successful edition. By accelerating promising businesses and connecting strategic partners in the ecosystem, we continue to strengthen our purpose of consolidating the brand as the accelerator of Joinville”, highlights Aluísio Goulart Lopes, Head of R&D and Open Innovation at Hub #Colmeia.

During the program, intensive activities were carried out, based on personalized diagnostics, to maximize each business's potential. The highlight was the Final Pitch, an event that celebrated the program's impact with the presentation of solutions developed by the participating startups. The three startups that stood out with the best pitches, demonstrating the potential of the union between innovation and industry to transform the future, were:EVERYWHERE(1st place),RFID Brazil(2nd place) andHence(3rd place).

Startups have stood out for their ability to turn challenges into opportunities, demonstrating that collaboration and innovation are keys to leveraging business growth. For Alexandre Souza, Innovation Manager at Sebrae, "The conclusion of Desafix 3.0 represents much more than the end of a cycle: it is the realization of a greater purpose, which is to bring startups and corporates closer together to promote open innovation in our ecosystem. Initiatives like this are essential to connect different actors, creating a favorable environment for the exchange of ideas, co-creation, and the development of solutions that address the real needs of the modern industry." The success of the initiative is a reflection of the strength of strategic partnerships and the dedication of the participating startups.

With TXM Methods' exclusive methodology and the support of everyone involved, the program reaffirms the potential to transform innovative ideas into scalable businesses for national manufacturing.

The impact of automation on business efficiency and competitiveness

Ariel Salles
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The impact of automation on business efficiency and competitiveness

Business automation is no longer an option; it is a necessity. In the current corporate world, where competitiveness is growing exponentially, insisting on manual processes is, in my opinion, condemning oneself to stagnation. To survive, companies need agility, precision, and efficiency, qualities that automation provides by optimizing processes and reducing costs. More than replacing manual tasks, it is about transforming operations, eliminating bottlenecks, increasing productivity, and preparing businesses to compete in an increasingly demanding market. Ignoring this change is giving up opportunities for growth and innovation.

The numbers leave no doubt about this transformation. According to a Microsoft study, 74% of micro, small, and medium-sized enterprises (MSMEs) already use artificial intelligence (AI) in their businesses. Of these, 46% apply technology specifically to optimize operational costs, a figure that, in my view, demonstrates how automation is within reach of smaller companies, demystifying the idea that it is a privilege of large corporations.

And in the case of these larger companies, automation also plays a central role. A Deloitte survey revealed that 58% of them use AI in their daily operations. Applications range from administrative routine (44%) and decision support (43%) to customer service (39%) and big data analysis for software development (32%). This data reinforces how automation is versatile, benefiting strategic and operational areas in an integrated manner.

Still, many companies hesitate to adopt automation. In my view, this is due to a combination of ignorance, fear of initial costs, and the false perception that this transformation is too complex. The biggest mistake, however, is ignoring the return on this investment. Automating is investing in long-term efficiency, eliminating rework, optimizing resources, and freeing teams for more strategic activities.

Another point that often arises is the fear that automation will replace people. However, the goal is not to replace, but to free employees from repetitive tasks, allowing them to focus on more creative activities with higher added value. Automation, by making operations more efficient, creates space for professionals to assume more strategic and innovative roles, enriching their functions and contributing to the growth of companies.

Despite all of this, Brazil still faces significant barriers. There is no denying that companies, especially small businesses, face structural obstacles such as lack of access to technologies and ineffective regulations. In my opinion, government incentives aimed at digital transformation would be crucial to democratize these tools and accelerate the modernization of the Brazilian market.

The data shows that those who invest in automation reap the benefits. Companies that integrate AI and other technologies into their processes not only manage to reduce costs but also position themselves in a more agile and strategic manner. On the other hand, those that resist change risk becoming irrelevant in a market that values innovation and efficiency.

Automation is no longer a differentiator; it is a condition for thriving. The future of business belongs to companies that choose automation now, with courage and strategy. After all, efficiency and innovation are no longer optional, but essential pillars to survive in an increasingly competitive market.

Red Hat Expands Partnership with AWS to Drive Virtualization and AI Innovation in the Hybrid Cloud

E-Commerce Update
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Red Hat Expands Partnership with AWS to Drive Virtualization and AI Innovation in the Hybrid Cloud

Red Hat and Amazon Web Services (AWS) have signed a strategic collaboration agreement (SCA) to scale the viability of open source solutions in the AWS Marketplace, expanding thelong-term relationshipof the two companies. In this extension of the partnership, the open-source leading company aims to provide new technologies to a new set of clients and partners, including theRed Hat Enterprise Linux AI (RHEL AI), Red Hat OpenShift AIandRed Hat OpenShift Virtualizationto address essential business needs for application modernization, virtual machine (VM) migration, and artificial intelligence (AI) deployments.

For Stefanie Chiras, senior vice president for Partner Ecosystem Success, the new phase of the partnership with AWS symbolizes more benefits for customers. "Now, we are extending this choice and flexibility not only to 'where' an organization runs its applications but also 'how,' from containers to virtual machines, all using the same platform. And as AI becomes the next critical enterprise IT decision, we are making optionality a reality in accelerated computing infrastructure, allowing customers to select the hardware accelerators that best align with their strategies and unique hybrid cloud AI workloads," he said.

Powering Virtualized Workloads on Modernized Infrastructure

As many organizations face increasing uncertainties and costs to manage their virtual infrastructure, they are navigating significant migrations to VMs in complex IT scenarios. To help address these needs, Red Hat is providing a unified experience for customers to more easily migrate VMs and containerized workloads with greater consistency and scalability, as these organizations begin to implement modern platforms and infrastructure on their AI journey.

This effort includes driving support for theRed Hat OpenShift Service on AWS, a fully managed, turnkey application platform to help customersUse OpenShift Virtualization without challengesin your AWS environments. This helps to streamline VM migrations and application modernization initiatives and includes support for virtualized Windows workloads on OpenShift Virtualization via Red Hat OpenShift Service on AWS. Furthermore, theRed Hat OpenShiftIt will operate as a self-managed AWS EC2 offering on bare-metal instances (classic servers) to provide customers with greater flexibility in deploying virtualized and containerized workloads.

With the addition of OpenShift Virtualization and thevirtualization migration toolkit, Red Hat OpenShift facilitates VM migration. The solution was designed with the cloud in mind for full automation for day-one deployments and includes self-healing and reconciliation, applied to both containers and VM workloads. Running OpenShift Virtualization on AWS EC2 on bare metal instances, VM workloads can maintain similar levels of performance and redundancy, but operate on a more modern platform, allowing VMs and containers to interact directly with underlying hardware and infrastructure to minimize administrative overhead and eliminate the need for a traditional hypervisor layer.

Unlocking the next era of AI innovation

As part of this collaboration, Red Hat is enhancing the availability of solutions such as RHEL AI and Red Hat OpenShift AI on the AWS Marketplace, including "bring your own subscription" and private offers supporting NVIDIA's accelerated computing and software, including the validation of the NVIDIA AI Enterprise software platform and NVIDIA NIM, a set of easy-to-use microservices designed for secure and reliable deployment of high-performance AI model inference. Red Hat has offers for AI accelerators and additional GPUs from leading chip suppliers like AMD and Intel. This allows organizations to enjoy pre-established AI functionalities that can then be scaled more easily using Red Hat OpenShift AI on AWS, both in a self-managed way and through embedded service features.

The collaboration will be guided by a product release roadmap developed by Red Hat and AWS to bring these solutions to customers, as well as additional activities to better demonstrate how these offerings can be used in cloud environments to meet an organization’s business needs.

Black Friday and Cyber Monday sales grew 10% in 2024, according to a survey by FCamara

E-Commerce Update
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Black Friday and Cyber Monday sales grew 10% in 2024, according to a survey by FCamara

Black Friday and Cyber Monday of 2024 recorded a significant 10% increase in sales compared to the previous year, totaling R$ 6 billion, according to data from FCamara, a technology and innovation ecosystem that operates in both physical and online retail. In 2023, the sales volume was R$ 5.4 billion, showing significant growth this year despite economic uncertainties.

According to Orlando Ovigli, Vice President of Digital Commerce at FCamara, the positive performance is largely due to the variety of payment options offered. "Retailers, especially those in electronics and appliances, saw an increase of up to 15% in sales. Payment facilities were essential to ensure consumer convenience," he explained.

The survey reveals that the credit card was the most used payment method, accounting for two-thirds of transactions, with a large portion of purchases being installment-based. PIX also stood out, accounting for 25% of payments, while other payment methods made up the rest.

Among the highlights of this year are unprecedented partnerships between retailers and financial institutions, which offered consumers the option to pay upfront with a discount and later negotiate installment payments directly with the bank. This strategy was well received, providing greater flexibility to consumers during a time of economic instability and a high dollar.

Even with challenges such as the recent rise of the American currency, which impacted prices, the 2024 edition was considered positive. Many consumers took advantage of the promotions to advance their Christmas shopping, which helps maintain retail optimism for the coming year.

Overall, FCamara assesses that this edition of Black Friday, followed by Cyber Monday, was positive for merchants and consumers. "Even in a year marked by uncertainties and the recent rise of the dollar, which directly affects rates and product prices, Brazilians managed to take advantage of the date, in many cases, by already anticipating Christmas shopping. With this scenario, retail can maintain optimism regarding plans for the next year," concludes Orlando.

Osten Moove holds immersion event for startup acceleration programs

E-Commerce Update
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Osten Moove holds immersion event for startup acceleration programs

Osten Moove, considered one of the largest venture studios in Brazil, will hold the Demo Day for the acceleration programs Oi Osten Aceleração Girl Power and Oi Osten Aceleração Moove Now between December 9th and 10th, 2024, in São Paulo (SP).

The goal of the double immersion is to create a space for presenting innovative solutions developed by startups supported by the programs. The Oi Osten Aceleração Girl Power Demo Day takes place on December 9th, an event aimed at celebrating female leadership in the future of innovation.

Considered the largest acceleration program for women entrepreneurs in the country, over 300 startups applied for the Oi Osten Aceleração Girl Power 2.0 edition, where 90 businesses were selected to participate in the program. Seven will be chosen to present the Pitch during Demo Day, and only three will be selected to begin negotiations and investment with Osten Moove.

“We have developed an exclusive program to accelerate startups led by female entrepreneurs in order to highlight the leading role of women in the business world. In addition to promoting diversity, Oi Osten Aceleração Girl Power 2.0 aims to stimulate female entrepreneurship with innovative solutions created by them, with a strong impact on the market, and also represents an opportunity to invest in a business that is just starting out,” said Fabiano Nagamatsu, CEO of Osten Moove.

On December 10th, Osten Moove presents the Oi Osten Aceleração Moove Now program. The Demo Day is focused on the use of new technologies with an emphasis on solutions developed using blockchain technology and Artificial Intelligence (AI).

A total of 90 startups registered for the Oi Osten Aceleração Moove Now, where 30 companies were selected in the initial phase of the program. The chosen ones develop tools and solutions for various areas, such as gaming, finance, legal, and data security.

The Oi Osten Aceleração Girl Power 2.0 and Oi Osten Aceleração Moove Now programs are open for free registration through Sympla. The two events are in-person and take place at Ibrawork, located at 1,917 Augusta Street, 6th floor, in the Cerqueira César neighborhood, in São Paulo (SP).

Demo Day Hi Osten Acceleration Girl Power 2.0

Date: December 9th Time: from 5pm

Location: Ibrawork, on Augusta Street, 1,917 – 6th floor – Cerqueira César, São Paulo (SP), 01413-000.

Link: https://www.sympla.com.br/evento/demoday-oi-osten-aceleracao-girl-power/2730267

Demo Day Hi Osten Acceleration Moove Now

Date: December 10th

Time: from 5pm

Location: Ibrawork, on Augusta Street, 1,917 – 6th floor – Cerqueira César, São Paulo (SP), 01413-000.

Link: https://www.sympla.com.br/evento/demoday-oi-osten-aceleracao-moove-now/2730291

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